@ThuliumCo A5: nothings works like leaderboards - friendly competition really fuels a lot of people. Also the leadership recognition motivates very well. The actual prizes don’t work long term, only good for scaling up quickly when launching the #employeeadvocacy program. #thuliumchats
@ThuliumCo A4: a lot of orgs focus on numbers of advocates and while that’s important, you should be focusing on number of people who actively share content (weekly and monthly) and website clicks they are generating. #EmployeeAdvocacy#thuliumchats
@anitaveszeli @BeckyGraebe @TamaraMcCleary Exactly! And if employees are building their personal brands and sharing their expertise they are already advocating for the company. #thuliumchats
A3:
1️⃣ Show your employees what’s in it for them - building their personal brands
2️⃣ Offer a lot of training #lifelonglearning
3️⃣ Don’t police your employees, empower them to bring their own point of view
#EmployeeAdvocacy#thuliumchats
@TamaraMcCleary So true Tamara! We see it every day, people need to get comfortable. Sometimes convincing someone to update their LinkedIn profile takes weeks! #EmployeeAdvocacy#thuliumchats
@ThuliumCo A2: they don’t have a clear #employeeadvocacy strategy and don’t invest in training their employees. No one was born being a #socialmedia expert. It takes time become a successful advocate. #thuliumchats