Zack Alspaugh

All things Marketing and Marketing Ops

[Zack Alspaugh @Zack_Kudu]

@anthonyVslater what does this mean? Are they still finalizing assets between DET, PDX & GSW or is it just basically a Wiseman for GPII swap?

[Zack Alspaugh @Zack_Kudu]

@wojespn Is this deal final or does this mean Pistons are moving something between Warriors and Blazers?

[MadKudu @madkudu]

What would @DemandDarrell do differently in his career to better set himself up for success?

Watch our first #mopsconfessions episode: https://t.co/rQl2XFKrl5

[MadKudu @madkudu]

"Marketing Ops is in numbers all day. We are meeting with the finance team. We understand what's going on with the numbers. That's a key thing for a CMO" @Dmurr68 https://t.co/VmWIWohuR0

[MadKudu @madkudu]

"A good marketing operations guy knows how to talk with people. And even more important knows how to listen to people" @tamirbe

Full episode: https://t.co/Fr0NQPEeEC

[MadKudu @madkudu]

Asia Corbett shares how RevOps and MOPs work together.

Full episode: https://t.co/G1ZoXnxZXh

[MadKudu @madkudu]

Jasmine at @lessonly shares her process to identify the pain points to address with Sales Ops

Full #mopsconfessions episode: https://t.co/5hYGxhNej7

[MadKudu @madkudu]

"So how can we be PLG when the buyer doesn't use the software?"

@jeffrey_coyle at @MarketMuse shares more on account dynamics in a PLG motion in his episode: https://t.co/rD5XrJNdCK

[MadKudu @madkudu]

"Just because you can measure it doesn't mean it's important."

@jennycoupe and Adam Aragon at @ActiveCampaign discuss how to use data collection to determine team alignment in their #mopsconfessions episode: https://t.co/0DaEariAyk

[MadKudu @madkudu]

According to Kimi Corrigan, the most important part in determining your tech stack is your people.

Watch or listen to her episode: https://t.co/8CUKdbnNGS

[MadKudu @madkudu]

What KPIs should MOPs be measured by?

@jeffignacio's entire episode here: https://t.co/2q0UJLnReE

[MadKudu @madkudu]

🚩🚩🚩 MOPs positions where you're just taking in requests.

Check out Sara McNamara's episode to hear how we can elevate the role of marketing ops to strategic partner https://t.co/BwfbnQcZ4r

[MadKudu @madkudu]

"Stop saying conversions. Pick whatever it is we are measuring and use that as the metic." @ryankoonce

More on how to visualize data to answer business questions: https://t.co/4iq2rQykjS

[MadKudu @madkudu]

Katie Peters at @InVisionApp shares how Marketing Ops can build a relationship with Product Ops.

Episode here: https://t.co/0Fr4TYbHfC

[MadKudu @madkudu]

Abby Ryan's secret to enabling alignment across different teams is cross-pollination. 🌺🐝

Catch up on her episode: https://t.co/zEBcmKzYT7

[MadKudu @madkudu]

What does @ScottHameed say is the future of predictive analytics and data science for Marketing Ops?

More in his episode: https://t.co/gCzSiRpou4

[MadKudu @madkudu]

"Operations needs to be brought in way before that so that we can give advice from past experiences and current on what's the best approach to actually target your customer."

Listen to why @bwiththedrip thinks Ops need to be rethought https://t.co/weJMAk4OOF

[MadKudu @madkudu]

What is operational readiness? Neha Dadbhawala at @McAfee explains how it can prepare you business for the future in her #mopsconfessions episode: https://t.co/GS05TrFYQy

[MadKudu @madkudu]

Brooke Bartos at @InvoiceCloud advises standardizing your processes within CRM and your MAP before looking into an attribution platform.

Watch her entire episode on Connecting Data to be a Revenue Generator: https://t.co/bi2f2uCxee

[MadKudu @madkudu]

Enabling your marketing team, working with a consultancy, and creating a good relationship with Sales Ops are keys to succeeding as a MOPs team of one.

Catch up on Liz Medlicott's episode: https://t.co/knEmRgrO1L