Zeph Snapp

No competition, running my own race. Ex-Sandwich expert. Rap Enthusiast.
Helping companies reach Spanish speakers in the US & LATAM, through digital marketing.

[Zeph Snapp @ZephSnapp]

The correct answer to almost every question regarding SEO is "it depends". Most of the time, it's not because we are hedging, but more so that there is no absolute correct answer for all scenarios.

[Zeph Snapp @ZephSnapp]

@AkvileDeFazio Re: Knicks. KAT as a facilitator is twice as dangerous. Brunson is a magician, Josh Hart honors his name, OG is a monster. Will be fun to watch, I think it's a toss up.

[Zeph Snapp @ZephSnapp]

@AkvileDeFazio Prepare to be awed by Wemby and to say awwww when you see Dylan Harper and Carter Bryant.

Care to make it more interesting? Loser "has to" attempt cooking something the winner chooses (no gross stuff, of course).

[Zeph Snapp @ZephSnapp]

@aschwags3 @jspujji GA

[Zeph Snapp @ZephSnapp]

@jspujji GA

[Zeph Snapp @ZephSnapp]

@MattBasically Maybe the weakest of all the ads thus far. Just corny.

[Zeph Snapp @ZephSnapp]

@MattBasically What about white shorts.

[Zeph Snapp @ZephSnapp]

@MattBasically Plz do. Alerts activated

[nick Ξubanks @Nickeubanks]

2026 is going to be my biggest year yet.

I’ve got so many thinks on the stove right now that have just been simmering, getting seasoned and ready.. other burners are starting to boil.

It’s all coming together, and it’s going to be big

[non aesthetic things @PicturesFoIder]

this world is so unserious lmao 🤣🤣

[Zeph Snapp @ZephSnapp]

For me, hats are an ephemeral thing. I choose them on a whim, a sense of nostalgia, a fit.
Sometim s people comment on them with a sense of affiliation or nostalgia, and I smile and nod.
They spend a few days/weeks/months/years in my life and then are lost, discarded or gifted.

[Zeph Snapp @ZephSnapp]

@eastdakota Classic NYC, AZ, Pieces of Man. Very slept on.
Newish NYC, I'm partial to @ActionBronson, esp an EP he did with @Alchemist called Lamb over Rice.
Non rap, I really dug Justice's album this year, Hyperdrama. I'll leave you with something really obscure:
https://t.co/QWA6PmidCM

[ryan @recalibrate]

ah it's a bright'on out here innit

[Zeph Snapp @ZephSnapp]

@DamonGochneaur @prranch @MattBasically This is a good call. I want one, and I hate Forester type. But a sedan... 🥵

[JH Scherck @JHTScherck]

Did @ahrefs remove the view where you could get a list of every broken link line by line in Site Auditor? Am I hallucinating? Please don't get rid of the most useful export for cleaning up broken links.

Only having an option for multiple URLs in a single cell is not ideal.

[Amanda Orson @amandaorson]

Reliable way to figure out what you're uniquely gifted at:

What's easy for you
So easy you almost dismiss it
That seems hard for everyone else?

[Zeph Snapp @ZephSnapp]

"You can get anything you want in life, just not everything."
- @TrevMcKendrick

While this week was a little light, this newsletter has been one of my favorite Monday reads:

https://t.co/YSFv8MgTJw

[JH Scherck @JHTScherck]

The one thing I keep harping on in interviews that weeds out bad fits quickly:

Growth comes from grinding. It doesn't get created in meetings, and it doesn't materialize from decks.

It comes from sitting at your desk, putting your hands on your keyboard, getting into flow, and pumping out *real* work.

If you do not grind, you will not succeed here.

(I can usually tell from their reaction if the interview should continue or not.)

[Zeph Snapp @ZephSnapp]

(Peaks head out of bomb shelter)
Is the apocalypse over? How many of my friends are still here? Hit me with a like if you see this in your timeline... I need to see whose alerts I need to turn on.

[Babygirl. @lucyysway]

I been waking up with this new love for life everyday. Yesterday don’t even be mattering

[nick Ξubanks @Nickeubanks]

Don't get me wrong, I'm just as excited about AI in marketing as the next technical marketer, but

I'm hearing more than a couple stories about large companies dumping their entire SEO and Content teams to replace them with a bunch of AI workflows and Jr folks.

This is *wildly* shortsighted, here's why: