A dead MIT professor accidentally destroyed the $20 billion executive coaching industry with one hour of lecture, and ten million people have already watched him do it.
He filmed it once in January 2018 and died eighteen months later.
Executive coaches charge fifteen thousand dollars a session to teach a third of what he covered in that one hour for free.
His name was Patrick Winston. He ran the MIT Artificial Intelligence Laboratory from 1972 to 1997 and wrote the AI textbook every computer science major in the world read for thirty years.
Every January for four decades, he gave a lecture called "How to Speak."
His entire framework fits on a napkin.
Do not read. Be in the image. Keep images simple. Eliminate clutter. Start with an empathetic connection. End with a punch line the audience can repeat over dinner. Never open with a joke. Never end with "thank you."
That last rule alone has probably cost the executive coaching industry a hundred million dollars.
"Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas. In that order."
That is the actual opening line of the lecture. Winston believed it strongly enough to spend fifty years teaching computer scientists how to talk.
Founders spend $80,000 on an MBA and then hire a communications coach to teach them the same material Winston filmed once for free. Engineers write brilliant code and lose promotions to teammates who watched this lecture on the train.
The lecture is free on MIT OpenCourseWare. The textbook is free on his page.
Winston died in 2019. Almost none of the ten million viewers have actually implemented the four rules on the napkin.
The napkin is free. The willingness to actually use it in your next meeting is the entire edge.
Built a doomsday clock for a language model ๐ฅฒ
Put it up on your office screens or watch it tick away on your browser tabs.
~24 hours left with Fable on Claude subscriptions. What are you shipping?
โ https://t.co/fEFrt28SCq
Built a doomsday clock for a language model ๐ฅฒ
Put it up on your office screens or watch it tick away on your browser tabs.
~24 hours left with Fable on Claude subscriptions. What are you shipping?
โ https://t.co/fEFrt28SCq
@VanshSobti3 Looks like an awesome opportunity! Why not aid them with an AI assistant, would love to show you how Segwise could help completely change how you run your campaigns :)
Last month, we brought the Segwise Creative Generation agent out of beta and 500+ assets were used by our customers in live ad accounts
These assets are produced fully autonomously by the agent - grounded in creative performance patterns and competitor's winning strategy
We are now producing Statics, Videos and Playables - and consistently take up top spots in their ad spends
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This is the loop completion and outcome driven world we were building towards, and it's now here :)
If you are a DTC brand/Mobile app - give us a spin - its a free trial - get Agents for Creative analytics, Competitor ad tracking & Generation in one place!
If I was in the final year of college right now, I would somehow get myself into a role that forces me to quickly ramp on building production grade agents
As much as it feels like we are "cooked" on twitter, this skill will be alpha for a few years to come. It's quite early in the cycle
We're hiring an AI Marketing Generalist Intern at Segwise, so if you are interested, form below
https://t.co/4tGG6uPCH5
Segwise is hiring a GTM intern who will graduate to full time role in CS, Sales or Marketing.
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A Personal AI Manifesto:
1. Donโt be a luddite.
A lot of things may/ will go wrong for the world before they become better. Suspension of ego is going to be critical. Your hard earned skills might/ will not keep you employed. Unlearn. And learn.
2. Donโt think of AI as just another tool.
It sets up a weird mental trap โ a better tool makes you more efficient. So this must be about efficiency gains? No โ this is a multiplier. A once in a century multiplier. Time will tell if this has a similar or bigger impact compared to the printing press or the steam engine or even the integrated circuit.
Graham Weaver helps people through a mental exercise โ if you had 9 lives what would they look like? We are entering a world where leading multiple lives and leaving a much bigger footprint on the tapestry of the universe would be possible for each individual. Our current education system and the way we think about our careers is a vestige of the industrial revolution. Our lives are about to become a lot longer and richer.
3. There is no barrier to building.
Thatโs it. If you can think of an idea โ you can prototype it and get your first draft out. Donโt share ideas โ share something that works. โShow, donโt tellโ โ is now true for all forms of building.
4. This needs time.
The first-time user experience of building an app on Bolt or Lovable with just a prompt or generating an 8-second video clip on Veo 2 is so high in delight that people assume (incorrectly) it is all going to be smooth sailing from that point on. Hour 2 with any of these tools is truly revealing (and devastating). I expect there is a massive drop off in usage as complexity increases. AI is like the best kind of game: easy to play and get into, difficult to master. You have to persist.
5. Thereโs no speed limit.
(Derek Sivers has always been right.) Speed limits are artificial when it comes to learning. You go at the speed that you can. If you can finish a yearโs worth of syllabus in three months โ do it. Learn the way you want to.
Hey everyone, looking to hire a kickass frontend fulltime developer @segwise_ai the team is great and its an onsite role at Bangalore
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Only accepting applications through referrals or DMs
Posting on behalf of someone.
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