Dom Davies

ad tech, finance, mobile gaming, food, wellness, arts, sports, dogs, etc.

[Dom Davies @_DomDav]

@jcolt1111 But yes - agreed, the 2 can very much coexist and prop each other up.

[Dom Davies @_DomDav]

As a shareholder, I have mixed feelings about the $APP pop yesterday.

Apparently, the pop was due to Edgewater Research firm talking about how $META doesn't have immediate plans to bid on non-IDFA inventory.

The way I see it, if a stock moves this much just by news on what another company may or may not do takes away from the achievements and trajectory of $APP in its own right.

$APP put up absolutely insane, basically unheard of, numbers for Q1 2026 and the stock barely moved.

Obviously, I'm happy to see any movement and recognition of the stock, but it feels off that the market gives so much credence to "headwinds" that haven't slowed down business at all.

Regardless, I'll take the positive market response.

[Dom Davies @_DomDav]

Different beasts altogether. $META has IG + FB (along with WhatsApp + Threads), meanwhile $APP serves to users outside the context of owned and operated inventory.

META crushes it for users they know - it’s the ones they don’t that present an opportunity for the rest for market ($GOOG, $U, $APPS, $EVC, etc.)

[Dom Davies @_DomDav]

@Jasonsmys @JonahLupton There were many other factors at play during that same period. It wasn’t on cloudx news alone.

[Dom Davies @_DomDav]

@JonahLupton Ah so you think the “headwind” of $META was priced into $APP? If so, that’s a fair take, but I still believe the stock should move independently of 3p news vs reading between the lines of another company’s plans.

[Dom Davies @_DomDav]

@PabloDBCapital I’m reluctant to give much of an opinion on leadership handling the naysayers. I’ve seen CEOs do far more bad than good by wasting time arguing on here. They aren’t changing any minds.

It’s been great to see Adam more in the public eye

[Dom Davies @_DomDav]

@MiamiMarkets The good news is that being a shareholder in $APP is a long game. Most folks already have insane returns.

[Dom Davies @_DomDav]

@herbert_1989 I disagree. Both points here are clarified/dispelled in current performance. Even more so if you are a publisher/advertiser on the network.

If there are other areas you feel they could be more transparent in, I’m sure you could make a reasonable case for it

[Dom Davies @_DomDav]

@NthObject89773 That’s fair - the company hasn’t been public all that long. It’s well documented and validated amongst industry insiders. Outsiders, not so much.

[Dom Davies @_DomDav]

Glad I’m not the only one. To your point about it being common knowledge - there is unfortunately a huge knowledge gap between industry insiders and the powers that be in the market.

I would like to figure out a way to make trends based on actual (publisher anonymized) data publicly available.

[Dom Davies @_DomDav]

I should clarify - those ~600 employees work directly on the core business, which is where majority of revenue comes from.

The other 3rd or whatever the actual figure is still play an important role. Not discrediting them - just a fun callout of how much rev per employee on core business generates.

[Dom Davies @_DomDav]

@JonahLupton Worth nothing that at least 1/3 of the employees are from $APP subsidiaries (Adjust/ Wurl). When you take thaty into consideration, the revenue that comes from ~600 employees is even more impressive.

[Dom Davies @_DomDav]

Is the entire market literally just running on vibes right now?

https://t.co/oMgq04D3gL

[Dom Davies @_DomDav]

@roanokecap

[Dom Davies @_DomDav]

I just finished Adam's interview with @davidsenra - really cool insight into a lot of the lesser-known backstory of $APP.

I smiled ear to ear listening Adam talk about @rfvivas. The security footage of Raf at the PA office is awesome. Raf is easily top 3 most influential people of my career. Raf and @SeanWebster13 taught me more during my time at AppLovin than most people could learn in a lifetime.

Awesome interview @davidsenra.

https://t.co/pi9IXfnYoo

[Dom Davies @_DomDav]

@Jasonsmys Thanks Jason! Don’t worry, I’ve just been heads down building tools for publishers :)

[Dom Davies @_DomDav]

I've known Adam since early 2014, and without a doubt, this is the best public representation of how he thinks and operates.

Yes, I'm an $APP shareholder and a fan of Adam personally, but I think anyone running a business in today's tech landscape can learn a lot from him as a leader.

nice interview @HarryStebbings

https://t.co/g2H6zf7tlE

[Dom Davies @_DomDav]

@JonahLupton @AtwoodIan32412 That not going through was the best thing that could’ve happened to any of us.

[Dom Davies @_DomDav]

Ok I am coming around to the idea that an $APP & $U deal might actually make sense.

No clue if it’s on the table, but here’s why I like it:

1) $U mediation share is not negligible. AppLovin doesn’t bid into LevelPlay (Unity’s mediation product). More inventory as a bidder is always welcome.

2) $U engine business is sizable SAAS rev. It’s a good addition to $APP (Adjust, etc.)

3) $APP is good at monetizing content, $U is good at making tools for devs to create it.

4) I did (with the help of AI) a deep tech dive into the “Unity Developer Data Framework” over the weekend. I don’t believe it’s a silver bullet, but I believe there is value there.

It’s a good holistic offering to devs.

There are a few other things, such as $U leadership being able to invest more time/resources into AI improvements for the engine (another area $APP is very strong in).

The market on the news alone would probably rally enough to more than offset the cost, so I think it makes sense.

I don’t own any $U at the time of this post, but i might pick some up tomorrow. Too many coincidences and things moving for there not to be something cooking somewhere. If not with $APP, but maybe PE or someone else.

[Dom Davies @_DomDav]

Well put, but it’s worth noting that most ad networks are receiving and utilizing non-attributed data for modeling. The first party data from the old $APP games biz was good for the training and initial launch, but it’s evolved.

On regulatory side - I think it’s worth noting that a consolidation here doesn’t create exclusivity or a monopoly. It doesn’t block out advertisers and it doesn’t block out publishers. The access to inventory, which would be the only thing to really scrutinize, because the other concerns stem from it, remains the same.

Hypothetical exercise, but interesting nonetheless.