Jon Springer

I write about food-beverage and sports marketing for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social

[Jon Springer @_JonSpringer]

@DavesMetsDugout revolting. Let the kid have 8

[Jon Springer @_JonSpringer]

That AI-enabled Svedka ad triggered an Instagram promotion from Chipotle promoting it's "real" food. https://t.co/ToxsA9E9md

[Jon Springer @_JonSpringer]

Dr Pepper gets in on Pepsi's Super Bowl ad: https://t.co/QakuF1MFGp

[Jon Springer @_JonSpringer]

Hi, please follow me here: @springer66.bsky.social

[Jon Springer @_JonSpringer]

Baseball

[Jon Springer @_JonSpringer]

Move over Grimace

[NBC Nightly News with Tom Llamas @NBCNightlyNews]

The Mets' Jose Iglesias is having a season like few others, pouring his energy into baseball and music.

@LlamasNBC reports on how his new song topped the Latin iTunes chart with a little help from his teammates.

[Jon Springer @_JonSpringer]

"They took a really big swing with that video where he’s calling out the other first signature models. They’re showing shoes from other brands in an Adidas commercial—it’s something a younger Nike might have done in the ’80s.”

[E.J. Schultz @ejschultz3]

Anthony Edwards' season might have ended last night, but he is just getting started as an endorser -- an inside look at his work for Adidas: https://t.co/t3IByKPydV

[Jon Springer @_JonSpringer]

@MarkFischerNY I thought Springsteen was in Europe

[Larry Light @CEOLarryLight]

The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth.

@_JonSpringer wrote a great, quick read on the topic:

https://t.co/nuS0uasBV6

#hockey #pwhl #barbie

[Larry Light @CEOLarryLight]

Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule.

@_JonSpringer of Ad Age has an excellent read about the rebrand:

https://t.co/V4GtTh8oc3

#jets #ny #nfl #brand

[Jon Springer @_JonSpringer]

@talkingbiznews @MariaHalkias @dallasnews Congrats!

[Jon Springer @_JonSpringer]

@CaddyMarketing @Adweek Thanks for the bump! That's @adage tho

[Jon Springer @_JonSpringer]

Great Taste, Less Filling is back--with a few tweaks https://t.co/YfANSKVF3G

[Jon Springer @_JonSpringer]

@timmmo510 Not all facts there.

[Jon Springer @_JonSpringer]

“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.” https://t.co/mHHD1gIe4r

[Jon Springer @_JonSpringer]

"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is." https://t.co/Tv0EIe6r8p

[Jon Springer @_JonSpringer]

A welcome development in the world of sports uniform sponsor-creep. @UniWatch https://t.co/9HJgNJXcFU

[Jon Springer @_JonSpringer]

@jonathanmaze I recognize that photo! It's now a Burger Village. 🍔

[Neil Saunders @NeilRetail]

🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94 https://t.co/Yh0Fj8vezG