The future of football development isn’t another tournament, another uniform, or another showcase.
It’s better learning.
At TOVO, we’re building what comes next.
Three new ways to help coaches, clubs, and players grow.
Coming soon. 👀
#TOVO#IntelligentFootball
Cooking up Failure
🗣️ “The only real stumbling block is fear of failure. In cooking you have to have a ‘what-the-hell’ attitude.”
Julia Child
Consider just giving it a go and see what happens. It’s a game.
#TOVO
Mental Models
Identify and challenge assumptions and habitual ways of thinking that influence behaviors.
Club Examples
▪️“Winning is the best metric for development.”
▪️ “Traditional technical drills produce better players.”
When we question assumptions and are open to change, learning emerges.
#TOVO
Intelligent Operating System
A club's competitive advantage is not merely the quality of its players, facilities or coaches.
It is the quality of the methodology and system that helps all of them learn together.
#TOVO
The Club That Learns Wins Twice
A club that wins a match celebrates a result.
A club that learns from the experience improves its future.
What worked? What didn’t? What did the players discover? What must the coaches change?
Learning organizations turn experience into improvement.
The real victory is becoming better at getting better.
#TOVO
Too many trainings are poor drills implemented by good people.
Too few coaches have experience in learning design and pedagogy. Why would they?
And yet, the coach is 100% responsible for designing a learning environment based upon effective protocols.
#TOVO
“The _______ Way.”
I read the websites of youth soccer conglomerates in the USA.
Filled with good people with good intentions. Sincerely good hearted leaders and I respect many.
Their websites speak to…
Coach education, instructional alignment, dynamic training, a core curriculum to develop intelligent and skillful players, etc.
And then…
I watch a training.
Reality so far from ideaology.
Nothing on a website or handbook matters if a child does not receive dynamic and engaging learning experience.
Far too many trainings are bad drills implementrd by good people.
All clubs websites look the same, but the club’s daily execution belie the website commitment to the child’s learning.
Most club’s do not have a wealth of experience in learning design - why would they?
This is the core question.
✔️How best do children learn?
That is a worthy conversation everyday and my passion personally for the last 35 years.
It is challenging, yes!
But that is the essence of any instructional program. And it must be something better than the status quo.
#TOVO
Cesc - from the cantera Johan built.
The legacy of understanding relationships and fluid, dynamic position play.
Cesc captures #TOVO (TOtaal VOetbal) in one interview.
@PaulSpacey Most college players carry more bulk than the FCB players combined.
It is a US American Football obssesion where the weight room nonsense plagues our soccer players.
The stuff they have women doing as well is ridiculous.
What Are We Really Building?
A brand? A trophy cabinet? A reputation?
Or an environment where children become more intelligent, skillful, confident, and joyful?
The best clubs don’t simply organize football. They organize learning.
#TOVO
What If Learning Were the Measure of Success?
What if we measured a club by the questions players ask, the decisions they make, the courage they show, and the joy they experience?
What if coach development mattered as much as team results?
What if learning was the competitive advantage?
It’s time to move beyond the status quo.
Let’s build football organizations where learning and joy aren’t slogans. They are the purpose.
#TOVO #IntelligentFootball
The Power of a Shared Language
Imagine every coach in your club using a shared language of learning.
▪️Players encounter consistent principles.
▪️Coaches exchange ideas.
▪️Parents understand the process.
▪️Directors support development rather than simply supervise teams.
A common language doesn’t make every coach the same. It helps everyone move in the same direction.
One club. One learning culture. A thousand opportunities to grow.
#TOVO #CoachEducation
Stop Managing Teams. Start Developing People.
Fixtures need organizing.
Uniforms need ordering.
Tournaments need scheduling.
These things matter. But they are not the mission.
The mission is developing people through football.
▪️What systems help coaches grow? ▪️What opportunities help players think?
▪️What practices help parents support learning?
Administration should enable development, not replace it.
#TOVO
#ClubDevelopment #IntelligentFootball
The Learning Organization
A football club is more than a logo, a uniform, several teams.
It is a community of learners.
When coaches learn, players benefit. When leaders learn, coaches grow. When parents learn, children flourish.
Build a learning organization, not just a club.
#TOVO