Leave stupid people to their stupidity. Don’t try to make fools wise. There’s a reason they are what they are, and they will destroy you for trying to save them. Never waste kindness or generosity on stupid people. Those who beg the most usually deserve it the least.
We did $100m in sales off of this one single idea.
Wanna make it in consumer?
1. Find a predatory practice they were gaslit into accepting as "normal"
2. Wake them up to the truth by telling a good story.
3. Convince them you can solve the problem for them (even temporarily)
4. Actually solve it
5. Get lots and lots of MIDs
The 5 niches printing hardest in ecom right now and why they all target the same buyer that nobody on this app talks about:
1. Pet supplements - $120 AOV. 68% female buyers 35-55. Subscribe-and-save take rate 40%+ because the dog literally cannot skip a month. The guilt of canceling a pet supplement is the most powerful retention mechanism in ecommerce. LTV: 8-12 months
2. "Cortisol belly" supplements - $39-59 retail. $3-5 COGS. 85-92% margin. 800 million TikTok views on a condition that doesn't appear in medical textbooks. The perceived problem does the selling. The algorithm does the distribution
3. At-home beauty devices - red light therapy masks. $18-25 COGS. $59-89 retail. 55-65% gross margins. Women 35-60 permanently replacing $180 spa facials. Not a trend. A behavioral shift. They're not going back
4. Joint pain and mobility - men 55-70. $60-80 AOV. Need-based purchasing. The pain is happening right now tonight. There's no "I'll think about it." They pay whatever the first credible page asks
5. New mom products sold between 12am-5am - postpartum recovery, baby sleep aids, breastfeeding accessories. 3.6 million new moms awake at 3am buying one-handed. CPMs drop 30-40% at night. Conversion rates 2-3x daytime. The most emotionally available buyer on the internet with almost nobody advertising to them
What all 5 have in common:
The buyer is 35-60 years old. On Facebook and YouTube not TikTok. Has money. Doesn't return products. Subscribes and stays subscribed. Buys the premium version. Doesn't need an influencer to validate the purchase
And zero ecom operators under 30 target them because they can't relate to a 52 year old woman with bad knees, a golden retriever, and a "cortisol belly" she read about on TikTok at 11pm
That inability to relate is the moat. Your ego is their competitive advantage
We did it fam!
Joined the 7-figure club today.
A good example of an “overnight success” that took 10 years to accomplish.
I started my first dropshipping store 10 years ago and have had a lot of ups and downs since then.
I know these numbers pale in comparison to what guys on X are regularly showing off but damn if it doesn’t feel good to cross that mark..
I know it’s cliché, but the biggest takeaway for me is how important mindset is and having a bigger vision for oneself.
I truly believe I could have hit this scale earlier in my journey had I given myself the permission.
Subconsciously there was always this thought that I needed more experience or whatever to hit bigger numbers.
Happy to say that once those beliefs were broken (and finding the right product and market) things started to click.
If you’ve been following along, I hope this inspires you to not stop when it seems like you’re not going fast enough.
X is not representative of the real world… a very tiny percentage of people hit a 7 or 8 figure business in their first few years of business.
So if that’s not you, just keep going and always keep learning.
This is just the beginning 💪
Once you reach a certain level of consciousness it becomes impossible to tolerate working a job.
It requires a deliberate self-numbing to endure the nonsense, performance, and office politics required to keep it.
Your first taste of freedom will make you unemployable.
One of the quietest forms of power is refusing to explain yourself to people committed to misunderstanding you. Every unnecessary defense gives them more material, more access, and more control over your frame. A serious man knows when clarity is useful and when silence is superior positioning.
The moment people notice you don't need them is the moment they will try to convince you that you do. they cannot stand it, a man who wants nothing is a man they cannot touch. so they will offer you love, respect, belonging, community, all the things you stopped asking for. and if you take it, they will open it hollow inside and climb into you and live there, and you will spend years trying to figure out why you feel empty again. remember this, nobody came to you when you were on the floor. they came when you stood up. that is all you need to know about people
Ngl I've been gatekeeping this stuff.
There's a whole new world of understanding when you start thinking for yourself.
When you think from first principles - from the perspective of the person you want to influence.
Whatever you call that person: persona, avatar, ICP, archetype, etc.
Doesn't matter.
What matters is understanding how their mind actually works. At the deepest, most fundamental level.
Not what other people claim are "truths". Even if they're truly amazing at what they do.
Start questioning that shit and things will make way more sense.
You'll find out you have way more control over the outcomes you want.
P.S. There's more stuff I've been gatekeeping. But can't spill all the sauce here.
the reason Napoleon said, “a true man hates no one,” is bcz u can't hate something inferior to you. once u know most people are simply stupid, hatred disappears. u do not hate what is beneath u; u merely see it clearly. Superiority complex is truly a gift you can give yourself.
Theres a specific archetype of man who places himself in an industry and hes been in the industry for years and all he does is constantly ask questions. Bid cap? CBO? How do you find angles? Buyers? This that. Yet he not once spent a good month launching a campaign and running ads. Just constantly fiddling his thumbs hoping the perfect opporrunity will glide him over to the winner's table, and it will literally never happen.
Meanwhile another dude can find out an offer, figure out how to setup a campaign, throw up a basic ass lp, create some basic statics, and get more results in a week or two of repeating and iterating on that than the question-guy whos "been in the game" for years
Point is that if this is you, you dont seem to understand the underlying principle which is that even a fraction of success comes through straight struggle and failure. Tons of it. Theres truly no free cake. Every single champion you see on here whos a successful aff or overall marketer has gone through the same problems 99% of other champions have gone thru - its just not something you can skip over
Taking it a step further, if you can train your mind to view failure and putting out each individual new fire as a learning step that brings you closer to success...
And you dont quit - as resilience is one of the most important facets in this...
Youll inevitably end up a winner
Thats the agreement you make w life
You put up shots, struggle, figure one thing out, get closer to the golden gates, get a taste of victory, then get shot down to smithereens, but then keep going up the steps all over again?
You are eventually guaranteed success.
Thats the agreement with life - no free cake, and if you get somewhere you truly dont deserve, your time will come where you will be reset back to your appropriate level
Dont be the question guy - throw some shit at the wall, pick up the wooden shield and bronze sword, and enter the arena
Get slaughtered, have beautiful model chick lick the wounds clean, and go at it again the next day, and repeat this for months and years
Guaranteed to win
when i was at $100k/month i was consuming everything
every course from every operator doing numbers i wanted to do
trying to figure out what they were doing with their creative strategy, how they were structuring their offers, what their media buying looked like at scale
and i'd take that information and try to apply it to my store
and it never quite worked the way i expected it to
took me a while to figure out why
the guys i was learning from were solving completely different problems than me
when you're doing $3m/month your creative problem is output
you have the strategy locked, you know what works, you just need more of it
so you hire, you build systems around volume, you industrialise something that's already working
when i was at $100k/month my creative problem was that i didn't actually know why anything worked
i had winners but i couldn't tell you with any real confidence what made them win
so i was taking advice built for a volume problem and applying it to a understanding problem
and wondering why nothing was compounding
the shift happened when i stopped looking up and started looking inward
what does my customer actually believe before they see my ad
what have they tried before
what made those things fail in their mind
what would make them feel like an idiot for not buying
when i got obsessive about those questions everything changed
not because i found some new framework
but because my creatives stopped being generic
they started saying something specific to a specific person with a specific problem
and cold traffic responded to that completely differently
hit rate went up
winners started coming more consistently
and then scaling became a different conversation entirely
the information at the top is not wrong
it's just not for where you are yet
figure out why your winners win first
everything else comes after that
the eventual impact of a person is written in how much they need from this life. how unwilling they are to accept less than everything and how violently they reject the invitation to be content with mediocrity. I've found most kill their hunger to fit in, but the ones who let it consume them, who feed it instead of starving it, who let it make them unreasonable and relentless - those are the ones who leave a mark.
9 ecom plays that feel like cheating but are completely legal and the operators running them won’t share because it's too good to be true.
1. Google Shopping in Dutch, Swedish, Czech, Polish - $0.12-$0.30 per click vs $1.80+ in English for the same product. 3 advertisers vs 400. AI translates the page in 60 seconds
2. Listing TikTok Shop trending products on Amazon before they go viral - catch the search spillover from demand you didn’t create. $20-40K/month with zero Amazon PPC
3. Seeding 500 free samples to TikTok Shop affiliates - $2K in product gets you 50 creators making content with zero briefs. Take winning angles and run them on Meta. Free R&D worth $50K in traditional testing
4. Stealing your competitor’s entire playbook from Facebook Ad Library - every ad they run is public. If it’s been live 60+ days it’s profitable. Copy the angle not the ad
5. Reading competitor’s 1-star Amazon reviews and building your product page around fixing every complaint - they can’t delete the reviews. Each one is a free product brief
6. Running the same “dead” US product in Mexico, Poland, Turkey, Brazil - the product didn’t fail, the country was exhausted. New geography = new product
7. Selling to men 55-70 on Facebook and YouTube while everyone fights over Gen Z on TikTok - highest net worth demographic, lowest return rate, cheapest CPMs
8. Enabling local payment methods in Europe - one operator added Klarna and PayPal in Germany, went from $8K to $31K/month. Same ads same product same page. The checkout was the bottleneck
9. Running AI characters instead of paying UGC creators - $200/month vs $5K/month. Posts 6x/day for 30 days straight. Never misses. Never ghosts. Converts 3-5x better because consistency builds more trust than authenticity
Every operator who reads this list already knows 2-3 of these. Nobody knows all 9. The ones doing $50-100K/month are running 4-5 simultaneously
The ones doing $5K/month are running zero and spending their time on ecom Twitter debating which Minea product to test next