Benjamin Broomfield

Editor at Large, HR Grapevine | B2B Media Journalist, Editor, & Podcaster

[Benjamin Broomfield @_broomfield_]

#journorequest I'd love to speak with any Disney employee who feels unsettled or worried by the boardroom saga going on at present. Can be confidential. DMs open or email [email protected] - deadline is Monday 9am ET.

[Benjamin Broomfield @_broomfield_]

#journorequest Excited to have joined @HRGrapevine as their new Editor at Large. Please do get in touch with any unique pitches, comments, news, interviews, opinion on all things HR (employee engagement, DEI&B, people analytics, TA, L&D, etc.) Strong preference for HR director+!

[Benjamin Broomfield @_broomfield_]

#journorequest Seeking thought leaders and brands for guest columns and case studies within HR:
https://t.co/XFboz8uIKk

[ClickZ @ClickZ]

Read here as Todd Irwin, CSO and Founder of @FazerAgency explains de-positioning, how to implement it, and looks at Starbucks and Apple as two masters of de-positioning - https://t.co/abYY2ee9mC

#marketing #depositioning #brand #agency

[Benjamin Broomfield @_broomfield_]

Pleasure putting this one together. #2022 has been a busy, crazy, unpredictable year! The brilliant thought leaders and #brands who have shared their insights with ClickZ have helped navigate this tricky path - plenty of lessons that will apply for 2023!

[ClickZ @ClickZ]

Here's ClickZ's five most popular case studies and thought leadership columns this year!
https://t.co/qy2MsyLgPp

#clickz #2022trends #marketing #casestudies #thoughtleadership

[ClickZ @ClickZ]

Darrell Alfonso, Director of Marketing Strategy & Operations, @indeed talks about developing the best practices & pitfalls for marketing technology that supports brand building and revenue generation.🎧

Listen to this podcast: https://t.co/ieyZn2JxxM

#podcast #marketing

[ClickZ @ClickZ]

In this episode, Raja Rajamannar, from @Mastercard, takes a deeper look at marketing to all five senses and provides great insights on what it takes to become a world-class marketing leader.

Listen here - https://t.co/7g9gj646eu

#podcast #marketingparadigm #marketingleader

[ClickZ @ClickZ]

Read here to know as @NealSchaffer interviews six marketing experts and presents these seven digital marketing budget optimization tips - https://t.co/yGtgmmnd9M

#marketing #marketingbudget #optimization #marketingtips

[ClickZ @ClickZ]

Read here @Specsavers Marketing Services Director Victoria Simpson Clarke gives us a bird's-eye view of the strategy behind this catchphrase twist of Specsavers - https://t.co/BEXJYbjMk8

#tagline #campaign #marketing #marketingstrategy

[ClickZ @ClickZ]

Claire Reynolds, @Vistaprint Marketing Director, joins us in the commentary box of 2022 Qatar FIFA World Cup for the newest Marketing Masters podcast episode on sports sponsorship marketing.

Listen here - https://t.co/yJkk3DCWwb

#podcast #marketing #fifa2022 #sportsmarketing

[ClickZ @ClickZ]

Azlan Raj (Chief Marketing Officer, EMEA @Merkle) is next up in the Marketing Masters podcast 🎙

Have a listen to what Azlan had to say about the episode and access it in full using the link below.

👉https://t.co/BZtPf9tlMB

#marketingpodcast #marketing

[ClickZ @ClickZ]

The four common mistakes holding back your email success ⬇

1️⃣ A burned-out mailing list
2️⃣ ❓
3️⃣ ❓
4️⃣ ❓

Find out more 👉 https://t.co/lw6rDsSgWU

#emailmarketing #emailmarketingtips #emailmarketingstrategy #marketing #digitalmarketing

[ClickZ @ClickZ]

Perfecting performance #marketing is an ongoing priority for @TUIGroup.

Nicolas Elshout, Manager of Digital Media, brings us on the journey #TUI has been on to create a sustainable #performancemarketing strategy.

👇Click the link to access the article.
https://t.co/pbwLDH4ZO9.

[ClickZ @ClickZ]

The shift towards a new age of experience-driven web is unavoidable – and brands need to start thinking about the role they can play in this evolving space ❗

The #metaverse provides the opportunity to stimulate all senses – use it.

Find out more 👉 https://t.co/Nmjd8CvCLv.

[ClickZ @ClickZ]

Blue skies and brand utility: How @IBM's @weatherchannel became the US' 8th most trusted brand.

Find out more 👉 https://t.co/WwMXWnCT9l.

[ClickZ @ClickZ]

In case you missed it 👇👀

[ClickZ @ClickZ]

MARKETING MASTERS POD 🎙

We spoke with @kipknight (Founder of CMO Coaches) about why CMOs are failing and how they can rebuild C-Suite relationships.

Full episode👉https://t.co/HnsnCTKn4j

#CMO #marketing #podcast

[ClickZ @ClickZ]

Matt McGowan, Director and General Manager of @Snap Inc. in Canada, is next up in series 2 of the Marketing Masters Podcast 🙌

Topic: How to bring AR into your traditional marketing mix

Free access 👉https://t.co/xOUPAUPsNr.

#Marketing #Podcast #MarketingPodcast

[ClickZ @ClickZ]

📢 #Dataprivacy is no longer just a movement to monitor but a business fundamental📢

Peter Rice, AVP Marketing Systems Strategy at Kepler, discusses maximizing #firstpartydata & building capacities to reach audiences in a #cookieless world.

Read more👉 https://t.co/AuOpcabrXW.

[ClickZ @ClickZ]

Sabrina Rodriguez, Global Head of Digital Marketing at @ericsson is the latest guest to join the ClickZ Marketing Masters podcast 🎙🙌
Topic: Make, or break, a digital center of excellence

https://t.co/fSj9Y9lLFX

#Podcast #MarketingPodcast #digitalmarketing #digitalcommunity