Chris

Left advertising to build companies — while raising two kids.

[Chris @_iamChris]

@pombodesign 3

[Chris @_iamChris]

On building events people actually want to join — and why the best brand plays in sport aren't sponsorships. https://t.co/ivkbN4Qrgj

[Chris @_iamChris]

Do Things That Don't Scale - https://t.co/10yYKBJLZx

[Chris @_iamChris]

@yahyavision Kidding.

[Chris @_iamChris]

Founders and Marketers Love It. Customers Are Starting to Hate It.

[Chris @_iamChris]

The founders I respect most aren’t the ones who never switch off. They’re the ones who know when to.

Intensity matters. But it only lands when it has something to contrast against.

You can’t sprint a marathon. And you can’t think clearly when you never stop thinking.

Step away. Fully. Then come back.

The work will be better for it.

[Chris @_iamChris]

If you ever think you’re bad at your job, just remember this update was approved by at least 40 people.

[Chris @_iamChris]

Anti-AI" becomes the most disruptive thing a brand can do. https://t.co/C1NNsTOKhn

[Chris @_iamChris]

https://t.co/C1NNsTOKhn

[Chris @_iamChris]

Founders and Marketers Love It. Customers Are Starting to Hate It.

[Chris @_iamChris]

If you’re as passionate about @substack as I am, and you love diving into early-stage branding, let’s connect! 🚀 https://t.co/AD7iB8Mkps

[Chris @_iamChris]

How can a large company like @1Password have such a shitty navi?

[Chris @_iamChris]

3. Positioning Sets You Apart
Every market has competition. Your brand helps define why someone should choose you over anyone else. By identifying your unique strengths and communicating them clearly, you create a lasting impression in the minds of your audience.

Actionable Tip: Ask yourself: What would my audience lose if my brand didn’t exist? Use this answer to define your unique value.

[Chris @_iamChris]

Here’s why early-stage branding matters and how you can harness its power 👇🧵

[Chris @_iamChris]

2. Emotional Connection Builds Loyalty
People buy from brands they trust and connect with emotionally. In the early days, when your budget and reach might be limited, a compelling story and authentic voice can be your most powerful tools. Your brand story isn’t just about what you do—it’s about why you do it.

Actionable Tip: Share your founder’s journey, your “aha moment,” or the problem that inspired you to start. Be real. Authenticity is magnetic.

[Chris @_iamChris]

@pxue https://t.co/GNC9xVCndt

[Chris @_iamChris]

stories can
change
perspectives
more than any
data analysis ever
could.

[Chris @_iamChris]

If you’re as passionate about @substack as I am, and you love diving into early-stage branding, let’s connect! 🚀 https://t.co/AD7iB8Mkps

[Chris @_iamChris]

@dimalepokhin Looks great.