Olamilekan Peter

Email Marketing Pro || Lifecycle and Retention Expert || It’s only with great writing that we tell the world stories to the next generation.

[Olamilekan Peter @_lamilekanpeter]

👂👂 Immobility perpetuates poverty 💦

[Olamilekan Peter @_lamilekanpeter]

You get a red card in an international competition and your president picks up the phone to appeal for you is one of the priceless advantage of being a citizen of the United States.

[Olamilekan Peter @_lamilekanpeter]

The better you get, the bigger the bull’s eye

[David Senra @FoundersPodcast]

I read Shoe Dog for the third or fourth time. This episode will make you want to run through walls.

My favorite quotes from the new episode:

1. Somebody may beat me, but they’re going to have to bleed to do it.

2. It was us against the world, and we felt damn sorry for the world.

3. The cowards never started and the weak died along the way. That leaves us.

4. The roadside was littered with cautious, conservative, prudent entrepreneurs. I wanted to keep my foot pressed hard on the gas pedal.

5. I just didn't want to lose. Losing was death.

6. I was no longer making Nikes; Nikes were making me.

7. The problems never stop.

8. Beating the competition is relatively easy. Beating yourself is a never-ending commitment.

9. Our ads didn’t focus on the product, but on the spirit behind the product.

10. Obsessives were the only ones for the job. The only ones for me.

11. It seems wrong to call it “business.” It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more.

12. We wanted, as all great businesses do, to create, to contribute, and we dared to say so aloud.

13. You are remembered for the rules you break.

14. You measure yourself by the people who measure themselves by you.

15. Don't settle for a job or a profession or even a career. Seek a calling. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

16. The better you get, the bigger the bull’s-eye. It’s not one man’s opinion; it’s a law of nature.

17. Entrepreneurs have always been outgunned, outnumbered.

18. Front runners always work the hardest, and risk the most.

19. No future, no past. All is now.

20. He always went against the grain. Always.

21. Belief is irresistible.

22. I could not bear the thought of losing.

23. The world is without beauty when you lose.

24. We didn't believe in letting tradition slow you down.

25. Someone somewhere once said that business is war without bullets, and I tended to agree.

26. I was fascinated by leadership under extreme conditions.

27. Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

28. I've never been a multitasker. I wanted to focus constantly on the one task that really mattered.

29. I flat-out didn’t want to work for someone else. I wanted to build something that was my own, something I could point to and say: I made that.

30. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop.

31. When you make something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama.

32. I honestly wish I could do it all over again.

[Per Bylund @PerBylund]

What causes #poverty? Nothing. It's the original state, the default and starting point. The real question is, What causes #prosperity?

[Olamilekan Peter @_lamilekanpeter]

Winning is the greatest revenge. Naomi Osaka did prove this with her win over Sabalenka Aryan at the 2026 Wimbledon championship.

[Olamilekan Peter @_lamilekanpeter]

@SahilBloom This is an undiluted truth. Right now is the gold old days. I’ve promised myself to make the best out of it.

[Olamilekan Peter @_lamilekanpeter]

The world is without beauty when you loose

[David Senra @FoundersPodcast]

I read Shoe Dog for the third or fourth time. This episode will make you want to run through walls.

My favorite quotes from the new episode:

1. Somebody may beat me, but they’re going to have to bleed to do it.

2. It was us against the world, and we felt damn sorry for the world.

3. The cowards never started and the weak died along the way. That leaves us.

4. The roadside was littered with cautious, conservative, prudent entrepreneurs. I wanted to keep my foot pressed hard on the gas pedal.

5. I just didn't want to lose. Losing was death.

6. I was no longer making Nikes; Nikes were making me.

7. The problems never stop.

8. Beating the competition is relatively easy. Beating yourself is a never-ending commitment.

9. Our ads didn’t focus on the product, but on the spirit behind the product.

10. Obsessives were the only ones for the job. The only ones for me.

11. It seems wrong to call it “business.” It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more.

12. We wanted, as all great businesses do, to create, to contribute, and we dared to say so aloud.

13. You are remembered for the rules you break.

14. You measure yourself by the people who measure themselves by you.

15. Don't settle for a job or a profession or even a career. Seek a calling. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

16. The better you get, the bigger the bull’s-eye. It’s not one man’s opinion; it’s a law of nature.

17. Entrepreneurs have always been outgunned, outnumbered.

18. Front runners always work the hardest, and risk the most.

19. No future, no past. All is now.

20. He always went against the grain. Always.

21. Belief is irresistible.

22. I could not bear the thought of losing.

23. The world is without beauty when you lose.

24. We didn't believe in letting tradition slow you down.

25. Someone somewhere once said that business is war without bullets, and I tended to agree.

26. I was fascinated by leadership under extreme conditions.

27. Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

28. I've never been a multitasker. I wanted to focus constantly on the one task that really mattered.

29. I flat-out didn’t want to work for someone else. I wanted to build something that was my own, something I could point to and say: I made that.

30. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop.

31. When you make something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama.

32. I honestly wish I could do it all over again.

[Olamilekan Peter @_lamilekanpeter]

@sweatystartup I don’t think there is anyone who could have or who will be better than Messi. The closest the world will ever see is Christian Ronaldo.

[Casey Wilson @CaseyW22]

MLB DFS Picks for 7/3/26: Daily Fantasy Baseball Strategy and Tips For #FanDuel, #DraftKings                     

@RotoBaller @RotoBallerMLB
https://t.co/fAAlsYxvJt

[Olamilekan Peter @_lamilekanpeter]

Jungle justice is bad. About 16 years ago in my area, some set of guys came to rob a cement shop but it wasn’t successful. Two of the four guys were caught.

They mixed cement with water and forced them to drink. They both died few minutes later. It was an horrible experience.

[sureboy 🪖 @Asarailu_]

This guy was caught trying to steal garri from a market stall. Instead of beating him immediately, they served him a huge pot of soaked garri and a plate of beans. If he finishes everything on the spot, he walks free. If he can’t, they will mend him. 😭

[Olamilekan Peter @_lamilekanpeter]

I am extremely bad at managing loss. It’s my greatest weakness.

[Andrej Karpathy @karpathy]

Agency > Intelligence

I had this intuitively wrong for decades, I think due to a pervasive cultural veneration of intelligence, various entertainment/media, obsession with IQ etc. Agency is significantly more powerful and significantly more scarce. Are you hiring for agency? Are we educating for agency? Are you acting as if you had 10X agency?

Grok explanation is ~close:

“Agency, as a personality trait, refers to an individual's capacity to take initiative, make decisions, and exert control over their actions and environment. It’s about being proactive rather than reactive—someone with high agency doesn’t just let life happen to them; they shape it. Think of it as a blend of self-efficacy, determination, and a sense of ownership over one’s path.

People with strong agency tend to set goals and pursue them with confidence, even in the face of obstacles. They’re the type to say, “I’ll figure it out,” and then actually do it. On the flip side, someone low in agency might feel more like a passenger in their own life, waiting for external forces—like luck, other people, or circumstances—to dictate what happens next.

It’s not quite the same as assertiveness or ambition, though it can overlap. Agency is quieter, more internal—it’s the belief that you *can* act, paired with the will to follow through. Psychologists often tie it to concepts like locus of control: high-agency folks lean toward an internal locus, feeling they steer their fate, while low-agency folks might lean external, seeing life as something that happens *to* them.”

[Osaretin Victor Asemota @asemota]

Success has no formula except for grace. I’ve seen all sorts of people succeed. I have seen hard-working people succeed, and I have seen lazy people succeed. I have seen the truthful win and liars triumph. Seen the poor get rich, and the rich get even richer without explanation.

[GIANT @tomiwalker_]

10 big ideas for the next 10 years. Here are 10 ideas I think will make fundamental shifts in innovation, politics, money as we head towards 2030. Feel free to add yours

[Oluwaseun Alaka @oluwaseun_alaka]

I don’t really fault Dangote for selling at highest price. I fault Bola for allowing him monopolize the local market

[Olamilekan Peter @_lamilekanpeter]

@MT_6226 Sometines, it’s just better you die in peace as a coward because there might be great humiliation, dehumanizing and eventually excruciating death in the line of being brave.

[Olamilekan Peter @_lamilekanpeter]

@BigBicJoey @BamaSaltyMarine A win-win🤣

[Olamilekan Peter @_lamilekanpeter]

@Babajiide When I grow up, I want to be like him because “he is tall” 🤣😩

[Olamilekan Peter @_lamilekanpeter]

Bigger idiots than me have done it successfully. I have no excuse for failure.

[Olamilekan Peter @_lamilekanpeter]

I still re-read this weekly

[ITSCOMINGFONE @chimpfone]

I still re-read this weekly. Such a powerful article

[Olamilekan Peter @_lamilekanpeter]

@tobyasky Canada 3 - Qatar 1
Mex 1 - 1 South Korea 1