Will Gao

growing @ployai

[Paul Graham @paulg]

When you hear "founders in the current YC batch swear by it," that is a serious predictor of success. They are sophisticated judges of technology, and they won't use something merely out of loyalty to their batchmates.

[Will Gao @_willgao_]

It's about time for us to re-discover the craft of marketing.

When I switched from engineering to growth, I was so frustrated by how much manual work and menial execution got in the way between great ideas and bringing them into the world.

It felt like we were always just a few steps away from "solving marketing" for good.

I'm excited to announce, for my first post on X, what we've been working days and nights on. Hundreds of companies now use Ploy to power not just their sites, but are transforming how they go to market.

Check us out at https://t.co/YGsuPYjMd1

[brryant @bryantchou]

AI is making marketers lazy.

So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.

And we're coming out of stealth today with a $27M seed led by @ycombinator and @firstround.

I spent 12 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.

Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.

But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.

Until now.

Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.

Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.