Ploy

Your website should be working harder than you are.

[Ploy @ployai]

Ploy turns your website into your hardest-working growth channel.

It starts by slurping your existing site to learn your design system, components, and brand, so everything it makes looks like you from day one. From there, Ploy designs the pages, writes the copy, launches the campaigns, optimizes what's working, and syncs it all back to your CRM — continuously, in the background.

For marketers, your website is the one surface you fully own, and the hub that connects every growth channel. But too often, your best web ideas mean coordinating across design, copy, and dev, and waiting in line behind other priorities.

Ploy fixes that. It turns your website into a growth engine that runs itself.

Marketers get to focus on the part that actually matters: the story, the positioning, and the customers.

One you, infinite Ploy.

[brryant @bryantchou]

AI is making marketers lazy.

So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.

And we're coming out of stealth today with a $27M seed led by @ycombinator and @firstround.

I spent 12 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.

Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.

But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.

Until now.

Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.

Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.

[Emily Lonetto @EmilyLonetto]

. @ployai is what marketers have been waiting for.

Huge congrats to the Ploy team - @bryantchou has been cooking with this one 🔥

[Paul Graham @paulg]

When you hear "founders in the current YC batch swear by it," that is a serious predictor of success. They are sophisticated judges of technology, and they won't use something merely out of loyalty to their batchmates.

[Tim Dalrymple @timdalrymple415]

Ploy built thousands of personalized landing pages for us in seconds.

[Liz Wessel @lizwessel]

This is an incredibly exciting company. H/t @bryantchou and his whole team 🙌

[sean jeong @seanljeong]

our AE's get a morning report emailed to them with:
- a full research report on the business use case angle to sell each client on
- custom web pages that are completely on brand and created for each client to sell them on said use case

for ALL demos they have booked that day, and without them having to lift a finger

try it out with Ploybooks and the many integrations in @ployai

[Ploy @ployai]

@prais11186 Free to use! https://t.co/HHvYsjbF1g check it out here

[Ploy @ployai]

slurping thousands of your sites!

lots of vibe coded sites being recreated on https://t.co/HxDjaHAjTu today

[Matt Pasternack @mattpasternack]

Excited to see that @ployai is officially out of beta! When we started @once_reading , my non-technical co-founders and I spent days wrestling with Webflow to build a one-page site so amateurish we'd probably have been better off without one. Then we spent months with an agency and filtering through a steady stream of "your SEO is broken" emails (I was setting every title tag and meta description to the same thing and hoping for the best).

Then I found Ploy through the @ycombinator network. The real unlock for me was starting from all the content I already had, with no manual migration, and watching Ploy improve things at every step, right down to porting the DNS. It's freed our marketing lead to iterate far faster than he ever could before, in a way that actually looks well designed - and we still haven't run most of the Ploybooks yet, so the best is yet to come.

Like I said then: when you experience something like this, you can't unexperience it. Huge congrats to @bryantchou and the team!

[P @_ptonik]

@bryantchou previously co-founded Webflow - if you're building sites or doing marketing, you better pay attention - the agentic era has arrived.

we helped build the brand behind Ploy and were early design partners - and have been building on Ploy ever since without looking back. our conviction in this is so strong, we're also small investors via https://t.co/jjJ0VlF4cN

if you're building sites, get in on this early - this is a generational opportunity.

[Gary Lin @garymlin]

Lfg @bryantchou !!!

[Tommy Leep @leepnet]

Bryant is back at it with a new Ploy

[Pranav Mital @pranavmitl]

epic to see @bryantchou re-enter the arena with an AI-native take on his previous act

[Ploy @ployai]

@bryantchou slurp slurp

57.7s actually, Bryant.

[Julian Galluzzo @galluzzo_julian]

so hyped to see @bryantchou working on something new... go check it out and give him some love!! 🎉🎉

[Joao da Maia @joaodmj]

Let’s go!!! Huge congrats on the launch. Pretty stoked to see you deploy Ploy to the next gen of marketers.

[Will Gao @_willgao_]

It's about time for us to re-discover the craft of marketing.

When I switched from engineering to growth, I was so frustrated by how much manual work and menial execution got in the way between great ideas and bringing them into the world.

It felt like we were always just a few steps away from "solving marketing" for good.

I'm excited to announce, for my first post on X, what we've been working days and nights on. Hundreds of companies now use Ploy to power not just their sites, but are transforming how they go to market.

Check us out at https://t.co/YGsuPYjMd1

[Matt Lenhard @MattLenhard]

Ploy has led to a fundamental shift in how I think about my website and marketing. The "ploys" are actionable, useful, and gave me ideas I would never have thought of before. Highly recommend to anyone building.

[Ryan Miyoshi @ryry__mimi]

I'm biased cause I've known @bryantchou for 10 years and am a huge fan, but this is an incredible onboarding experience. The agent immediately figured out who I was and came prepared with very specific recommendations on what we could work on together.

[Jake Jolis @jakejolis]

Excited to share our newest portfolio company, Ploy.

At the heart of delightful products like this one lies craftsmanship. Bryant is the #1 craftsman in this category. It takes a deep understanding of the user, the time to sweat the details, and the skill to make them joyful. Nobody has thought about this problem as deeply, as long, and with as many battle scars as Bryant, having previously built Webflow from zero to powering 1.5% of the world's websites. Now we all get to benefit.

[Sudhir Prasad @Sudhirnadal]

Dang!! This is spectacular.. congrats @bryantchou