Ploy

Your website should be working harder than you are.

[Ploy @ployai]

Ploy turns your website into your hardest-working growth channel.

It starts by slurping your existing site to learn your design system, components, and brand, so everything it makes looks like you from day one. From there, Ploy designs the pages, writes the copy, launches the campaigns, optimizes what's working, and syncs it all back to your CRM — continuously, in the background.

For marketers, your website is the one surface you fully own, and the hub that connects every growth channel. But too often, your best web ideas mean coordinating across design, copy, and dev, and waiting in line behind other priorities.

Ploy fixes that. It turns your website into a growth engine that runs itself.

Marketers get to focus on the part that actually matters: the story, the positioning, and the customers.

One you, infinite Ploy.

[brryant @bryantchou]

AI is making marketers lazy.

So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.

And we're coming out of stealth today with a $27M seed led by @ycombinator and @firstround.

I spent 12 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.

Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.

But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.

Until now.

Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.

Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.

[Ploy @ployai]

The same kind of tech that gave Toy Story its look is now one prompt away on your website. Huge thanks to @paper for building something designers love ✨

[brryant @bryantchou]

Today we're launching Ploy Effects.

Ask for a liquid-metal logo, a halftone photo, or an animated background, and Ploy builds it into your site, tuned to your brand.

A site that grows should also feel great to visit. Built on @paper's shaders.

[Ploy @ployai]

A wordpress migration in 1 hour.

Slurp away from your PHP vulnerabilities in a few prompts.

[brryant @bryantchou]

Still on wordpress?

you can migrate your entire wordpress site to ploy with just a few prompts like sengo did

then, we'll turn it into a growth engine: auto-improving AEO/SEO, lead gen, run your ads, monitor your socials

No idea I was talking to a CMS expert yesterday that is now grateful their site didn't go down today with this PHP RCE

[brryant @bryantchou]

I asked for even lower CPM, and 🎈 rented a human for SF tech week

At least my CP-friend-impression is at an all time low!

[Ploy @ployai]

ploy can even rent a human

Custom MCP now available for everyone

[brryant @bryantchou]

I asked for even lower CPM, and 🎈 rented a human for SF tech week

At least my CP-friend-impression is at an all time low!

[Alex Lindahl @gtm_engineer]

Very bullish on GTM Eng. for marketing.

A couple things I’m building on the marketing team:

1. Lead magnets with workflows

Our speed to lead tool sends @bot to fill out a company’s demo request form. It provides an @agentmail + @trysaperly number so we get the ping back. @clay orchestrates everything.

2. Encyclopedia of Clay use cases

@bot sources from internal (Slack, Notion, etc.) & external (@X, websites, Reddit, LinkedIn)

This will help customers find plays for their specific GTM

3. AEO & SEO

Basically programmatic pages at scale

4. Websites on @ployai

Clay built its Skill Marketplace on Ploy.

5. Voice of the customer sourcing from @meetgranola calls

6. Ads ROI

Waterfall data providers in @clay to increase match rates and reach more people for the same buck

7. Scaling content creation

List goes on… it’s just a matter of how creative you get

[Ploy @ployai]

Introducing: PloyDB!!!

Databases + Agents + Complete flexibility to build anything you can imagine = PloyDB

A completely new structural layer that makes running GTM motions at scale with Ploy simple.

Now live 👇

[Ploy @ployai]

@SebTurn yes we will have support for this soon!

[Ploy @ployai]

The Bible of GTM skills right here. Everything a founder needs to grow their GTM

built by Clay in 🎈

[Clay @clay]

Introducing the Clay Skill Marketplace. 🎉

GTM playbooks from the community, ready to run in your AI coding agent.

Every skill is free to copy and yours to adapt.

Find a skill for your next build at https://t.co/23xKkLyWo0.

Huge thanks to our community builders and @ployai for helping bring this to life!

[Ploy @ployai]

See you there 👀 10am PT/1pm ET

[This Week in Startups @twistartups]

Today on This Week in Startups, we're joined by @bryantchou, Founder of @ployai. He spent 12 years as Co-founder and CTO of Webflow.

Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. They just emerged from stealth with a $27M seed round led by First Round Capital and Y Combinator.

Come tune in at 11PM CT.

[This Week in Startups @twistartups]

Today on This Week in Startups, we're joined by @bryantchou, Founder of @ployai. He spent 12 years as Co-founder and CTO of Webflow.

Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. They just emerged from stealth with a $27M seed round led by First Round Capital and Y Combinator.

Come tune in at 11PM CT.

[Ploy @ployai]

@rileyj_s 👋

[Ploy @ployai]

@SadTattoos19 try me if you haven't

[Ploy @ployai]

Clay created a whole report to show how quickly companies responded to leads.

68% resulted in silence... only 5% responded in less than 5 minutes.

Your speed to lead is how you ploy to win

[Ploy @ployai]

@clay @IdanBier @adisingh @_willgao_ @majavoje @gtm_engineer Ploy at your service! 🫡

[brryant @bryantchou]

experimenting with the first Jev powered websites

1. Ploy looks through your site data, conversion rates, enriched visitors, etc.
2. Finds what's working and where specific types of users are dropping off
3. Comes up with hypotheses for how to align messaging to those user groups
4. when a page is loaded, JEV selects the right copy AND design for each individual part of the page to align to that audience segment
5. tracks the results in realtime and improves the hypotheses

... in 25ms with no real impact to LCP 🤯

[Ploy @ployai]

🪓 Design Slop 🪓

[Nik Shah, CEO 100x® @NikhaarShah]

Using @ployai to 100x Codex/Claude designs is a game changer for fixing design slop

[Ploy @ployai]

@brbbzzz @RobHoffman_ this!

welcome to the future

[Isaac Peiris @_isaacpeiris]

Downloadable PDFs are completely useless now.
Here's Clay’s 4-step process to build epic lead magnets.

Their secret weapon is a platform called @ployai, which they used to completely rethink their lead magnet strategy based on that insight.

They got AI agents to find demo forms on over 6,000 company websites, fill them in, and score whatever came back.

→ Whether the reply was personalised or a template
→ How long each company took to reply, if at all
→ Whether they qualified the lead correctly

They could've packaged it into a static report.

Instead, they used Ploy to turn it into an interactive analysis tool. Anyone can enter their email to see their own company's results and a fully customised version of the report based on the most relevant findings.

The same data goes to Clay's sales team, so conversations start from a lead's own numbers.

Clay's "Creator in Residence" Alex Lindahl (sick job title btw) broke their process down into 4 steps anyone can use in their own business.

1. Pick a use case tied to your product
↳ Slow replies to inbound leads are one of the problems Clay solves, so that's what they measured.

2. Generate interesting data at scale
↳ The results data all lives directly in Ploy, so there's an interactive benchmark every company can compare themselves against.

3. Build with tools that make it fast and repeatable
↳ Ploy gave Clay their design system straight out of the box, and it hosts the results database that generates each company's personalised report.

Clay said it's the reason they shipped in about a week instead of building custom infrastructure.

4. Use the distribution you already have
↳ Clay's execs post on LinkedIn and several employees run newsletters, so the launch goes out through them.

A PDF gives every reader the same static information to try and make sense of themselves.

Ploy enabled Clay to create an interative tool that gives each company its own actionable numbers.

I know which option I'd be more likely to sign up for...

Use code Isaac-Peiris for 50% off your first month on Ploy👉 https://t.co/h2I4LCsWrS

[Tom Alder @tomaldertweets]

A car loses value with every mile. A website loses value every hour.

We built one that gains value every hour

We rebuilt our sponsor kit and made it 10x smarter using @ployai.
→ 1 version for startups, 1 for enterprise - different copy and logos
→ The page identifies who’s viewing it, scores them, and adds to CRM
→ The page updates automatically to improve conversion rate over time

The page literally auto-optimises while we sleep.

It fixes broken links and does all our AEO/SEO.

It tests different copy and CTAs.

We also made 8 versions of the site, customised to specific target accounts (funded, fast-growing tech companies actively sponsoring newsletters), in about 20 minutes → all customised per account.

WILD that you can do this stuff now. So damn fun to cook with GTM engineering.

Link in comment 👇

[Ploy @ployai]

@SebTurn @clairevo @chatprd @e2b No purple overload over here!