Joao da Maia

Innovating at Webflow Labs @webflow. Author of “Google - First 25 Years” #persistence

[Joao da Maia @joaodmj]

Was it worth it?

Writing and producing this book was an Herculean task. It all started 3 years ago when my wife asked me what coffee table books should we buy for our living room.

None of the options were about my professional interests: startups and technology.

So, I did it myself. Was it worth it?

If so, give me some love in the comments and share it to the world ❤️

[Joao da Maia @joaodmj]

Let’s go!!! Huge congrats on the launch. Pretty stoked to see you deploy Ploy to the next gen of marketers.

[brryant @bryantchou]

AI is making marketers lazy.

So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.

And we're coming out of stealth today with a $27M seed led by @ycombinator and @firstround.

I spent 12 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.

Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.

But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.

Until now.

Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.

Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.

[Joao da Maia @joaodmj]

@bryantchou @itsJonQ @ployai @ycombinator Let’s go!!! Best marketing site I’ve built in a while was with Ploy.

[Joao da Maia @joaodmj]

@_tonylewis Hahaha that would be crazy

[Joao da Maia @joaodmj]

Two years ago, I launched "Google - First 25 Years" (a project that took me three years to write, design, and produce).

Still amazing to see it out there in the world of tech, looking happy instead of becoming an archived side project on my laptop.

[Joao da Maia @joaodmj]

POV: The book that took you 3 years to make showed up in one of the most insightful podcasts of the year.

Pretty sure neither Ben nor Brian realizes there was real sweat and tears behind that studio "prop".

Also, how cool is it to see a16z on the Sequoia podcast?

#persistence

[Brian Halligan @bhalligan]

Technical founders: hiring salespeople is where you will most likely get wrecked.

[Joao da Maia @joaodmj]

@callmejohnnie @bhalligan OMG!!! ❤️

[Joao da Maia @joaodmj]

@aaroniker @opencode Congrats Aaron, excited to see what you’ll ship!

[Joao da Maia @joaodmj]

@mackenziechild Amazing work as always Mackenzie! Love the drawer detail

[Joao da Maia @joaodmj]

@luismbat @Starlink Máquinas!

[Joao da Maia @joaodmj]

@mackenziechild Looking great!

[Joao da Maia @joaodmj]

@ridd_design @posthog I blame @james406

[Joao da Maia @joaodmj]

@luismbat @grok @ElevenLabs @Replit I know where we can use it!

[Joao da Maia @joaodmj]

@oguzyagizkara Defini-tely not football!

[Joao da Maia @joaodmj]

@jh3yy Wow, this would be a perfect fit for https://t.co/ugJ9WvO4Ib. Let me know if I can help!

[Joao da Maia @joaodmj]

3 years ago I joined Webflow Labs because of makers: from Figma to site.

3 years later, Figma launches “Sites”. It was just a matter of time…

Stocked to keep innovating at Webflow and move the web industry forward! The Webflow Cloud launch this week was just the beginning 🚀

[Joao da Maia @joaodmj]

From @figma to site in 69 seconds.

Makers is a Figma Plugin to build and publish sites inside Figma. #NoCode required.

If this seems interesting, join us at https://t.co/fUCpPiuQNr

@FigmaPlugins ↔️ @nocodelife 😎

[Joao da Maia @joaodmj]

This changes everything.

Webflow Cloud === Web apps inside Webflow 🚀

[brryant @bryantchou]

it's time we blew the ceiling off Webflow's limits

we're launching Webflow Cloud ☁️ today.

I'm excited to show you 👇

[Joao da Maia @joaodmj]

@itsJonQ Love stuff!

[Joao da Maia @joaodmj]

@mcguirebrannon @EmilyLonetto Hold my beer. I’m looking at flights rn

[Joao da Maia @joaodmj]

@argyleink Dude, you’ll find your next big thing in the blink of an eye. You’re the raddest of the CSS masters. Don’t let a corp ruin your mood, you got this!

[Joao da Maia @joaodmj]

@mcguirebrannon Woohoooo!!! Congrats 🎉