Austin Brawner

Building

[Austin Brawner @a_brawn]

A year ago, I was battling a mysterious illness that left me crippled with brain fog and skin rashes all over my body.

I couldn't even sit at my desk and work.

I was suffering.

But little did I know this would lead to starting a new business with @BlakeMycoskie, the founder of TOMS Shoes, and going all-in on the thing I was meant to build.

See back in November 2024, I was desperate. I felt like I was underwater every morning when I got out of bed. My brain was barely working enough to tell me it wasn’t working.

When you're trying to recover, you become obsessive about the details. Not in a neurotic way, but in a “this actually matters way".

What you eat. How you sleep. How you start your day.

I turned my kitchen into a lab. The counter looked like a CVS aisle. Pills. Powders. Protocols. The more I experimented, the better I felt.

I discovered that every single morning you wake up in a hole. Your body dumps water, minerals, electrolytes and depletes its cellular energy while you sleep.

That isn’t a defect. It’s your body repairing itself while you rest.

My energy returned. My brain fog cleared. I got my life back.

I wanted to help other people struggling with the same issues. But when I looked at that mess of jars and tubs, I thought:

There has to be a better way.

That question sent me and Blake Mycoskie on a year-long journey. We talked to doctors, biohackers, and hydration scientists. We devoured research on hydration and cellular energy.

The most shocking thing we learned?

Supplements don’t work.

People end up with drawers full of pills they forget to take.

You know what actually works?

Making the right choice the easiest choice.

A simple habit that compounds. One that’s easy to remember and enjoyable, not a chore.

That's why Blake and I aren't building a supplement company.

We're building a habit change company.

Morning Water is one glass of water optimized for what your body needs when you wake up

When your morning works, everything works. Better focus. Better energy. Better decisions all day.

Products don't change your life. Habits do.

But the right product makes good habits inevitable.

Here's the deal:

I had my team set aside 50 Sample Kits from my personal allocation for Twitter. That's all I've got, the rest will go to paying customers.

Retweet and comment "MORNING" below, and I'll ship you 7-days of Morning Water directly to your door.

No catch. Just want your honest feedback.

P.S. I think you need to follow me so I can dm you.

[Austin Brawner @a_brawn]

@KirMec @mageeclegg He's also American🤷‍♂️

Born and raised in the USA. Might have some insight!

[Austin Brawner @a_brawn]

@KirMec @mageeclegg He literally is a Mexican citizen.

[Austin Brawner @a_brawn]

@wearetheselect FRAMEWORKS

[Austin Brawner @a_brawn]

@jspujji UGC

[Austin Brawner @a_brawn]

@DipanshuKu55175 AI

[Austin Brawner @a_brawn]

@TheAMimms @anatelorenzen Another recommendation for @morningwtr !

[Austin Brawner @a_brawn]

@dwaynexcrawford @anatelorenzen Sounds like you are recommending @morningwtr !

[Austin Brawner @a_brawn]

@RomanEcom 😂

[Austin Brawner @a_brawn]

@RomanEcom Just launched and had same issue.

1. CPMs dropped after about $5k in spend
2. We lowered them slightly with Whitelisting

[Austin Brawner @a_brawn]

@RohunJauhar @calebhodges Just saw your dm and responded 👌

[Austin Brawner @a_brawn]

@nations_jared @dickiebush Good call!

[Austin Brawner @a_brawn]

@nateliason I love this haha

[Austin Brawner @a_brawn]

@hawkblogger Well deserved!

[Austin Brawner @a_brawn]

The future is now.

[Nat Eliason @nateliason]

Felix has entered the chat

[Austin Brawner @a_brawn]

@MattMelli @BlakeMycoskie Ok, we got message today from USPS that the courier lost it.

We are reshipping now

[Austin Brawner @a_brawn]

A year ago, I was battling a mysterious illness that left me crippled with brain fog and skin rashes all over my body.

I couldn't even sit at my desk and work.

I was suffering.

But little did I know this would lead to starting a new business with @BlakeMycoskie, the founder of TOMS Shoes, and going all-in on the thing I was meant to build.

See back in November 2024, I was desperate. I felt like I was underwater every morning when I got out of bed. My brain was barely working enough to tell me it wasn’t working.

When you're trying to recover, you become obsessive about the details. Not in a neurotic way, but in a “this actually matters way".

What you eat. How you sleep. How you start your day.

I turned my kitchen into a lab. The counter looked like a CVS aisle. Pills. Powders. Protocols. The more I experimented, the better I felt.

I discovered that every single morning you wake up in a hole. Your body dumps water, minerals, electrolytes and depletes its cellular energy while you sleep.

That isn’t a defect. It’s your body repairing itself while you rest.

My energy returned. My brain fog cleared. I got my life back.

I wanted to help other people struggling with the same issues. But when I looked at that mess of jars and tubs, I thought:

There has to be a better way.

That question sent me and Blake Mycoskie on a year-long journey. We talked to doctors, biohackers, and hydration scientists. We devoured research on hydration and cellular energy.

The most shocking thing we learned?

Supplements don’t work.

People end up with drawers full of pills they forget to take.

You know what actually works?

Making the right choice the easiest choice.

A simple habit that compounds. One that’s easy to remember and enjoyable, not a chore.

That's why Blake and I aren't building a supplement company.

We're building a habit change company.

Morning Water is one glass of water optimized for what your body needs when you wake up

When your morning works, everything works. Better focus. Better energy. Better decisions all day.

Products don't change your life. Habits do.

But the right product makes good habits inevitable.

Here's the deal:

I had my team set aside 50 Sample Kits from my personal allocation for Twitter. That's all I've got, the rest will go to paying customers.

Retweet and comment "MORNING" below, and I'll ship you 7-days of Morning Water directly to your door.

No catch. Just want your honest feedback.

P.S. I think you need to follow me so I can dm you.

[Austin Brawner @a_brawn]

@MattMelli @BlakeMycoskie Oh no! let me figure out what is going on.

I will make sure to get it sorted and take care of you 👌

[Austin Brawner @a_brawn]

@Camp4 Elite

[Austin Brawner @a_brawn]

@kernow_bull @BlakeMycoskie lol 😂

[Nat Eliason @nateliason]

If you want to see how I’m using Clawd, come through tomorrow!

[Austin Brawner @a_brawn]

@BlakeMycoskie All the shipments for 7-day trials have gone out. If you signed up, yours is in the mail or should be at your house!