Maria Åkesson

Service researcher @CTFse

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 Interesting. That might be a start. #servitizationmooc

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 @09Jess1 Yes, I would assume that might be needed. #servitizationmooc

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 @servitizationm1 True, and this is probably true for many other service organizations as well. #servitizationmooc

[Maria Åkesson @aakessonmaria]

@BjrnWestling Yes, studying a product in real use situation is a good idea to learn more. #servitizationmooc

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 I see. I guess you would wish for some kind of holistic system. #servitizationmooc

[Maria Åkesson @aakessonmaria]

@BjrnWestling @servitizationm1 @09Jess1 Yes, humans are reluctant to change...
#servitizationmooc

[Maria Åkesson @aakessonmaria]

@09Jess1 What kinds of difficulties? #servitizationmooc

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 Interesting. Do you have any own experiences of how you are looking into the culture of your customers? #servitizationmooc

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 Yes. Agree, that is often put forward as a gain with servitization. #servitizationmooc

[Maria Åkesson @aakessonmaria]

@magnusgunnar67 Agree, but how do you create an understanding of customers? #servitizationmooc

[Maria Åkesson @aakessonmaria]

@AndersErsmarker #servitizationmooc UX= user experience?

[Maria Åkesson @aakessonmaria]

@09Jess1 #servitizationmooc Could you elaborate bit more on that?

[Maria Åkesson @aakessonmaria]

@AndersErsmarker #servitizationmooc Are you talking from own experience?

[Maria Åkesson @aakessonmaria]

@BjrnWestling #servitizationmooc Agree.

[Maria Åkesson @aakessonmaria]

@NomadNoMansLand #servitizationmooc Agree. This definitely needs in order to apply a service logic.

[Maria Åkesson @aakessonmaria]

@BjrnWestling #servitizationmooc Could you please elaborate on your thoughts?