Servitization MOOC

Free and open online course on servitization in collaboration between @CTFse and Karlstad Business School @KAU.

[Servitization MOOC @servitizationm1]

#servitizationmooc It's 12.30 CET. Warm welcome to our Twitter chat on servitization and related challenges. Ready?

[Servitization MOOC @servitizationm1]

#servitizationmooc In 5 min we start the Tweetchat with Reflections on how companies could servitize and overcome related challenges, hope to see you. Don't forget to use #servitizationmooc in your tweets!

[Servitization MOOC @servitizationm1]

#servitizationmooc I guess that's all for this tweetchat. Thanks a lot. The conversation can of course continue, but the official tweetchat will end now. Bye bye!

[Servitization MOOC @servitizationm1]

@BjrnWestling This is still not much dealt with in research, I believe. But it is definitely an interesting question! #servitizationmooc

[Servitization MOOC @servitizationm1]

#servitizationmooc Good points raised today, let’s keep them in mind when continuing the course.

[Servitization MOOC @servitizationm1]

@magnusgunnar67 That's is true and holds also for many service companies. It's all about logics, rather than offerings. #servitizationmooc.

[Servitization MOOC @servitizationm1]

#servitizationmooc Q5: Finally, please share any important thoughts/reflections that has emerged during the course up till now. Any good learnings?

[Servitization MOOC @servitizationm1]

@BjrnWestling Sounds great but in reality such a transformation is associated with some challenges. Usually some kind of crisis is necessary to succeed...#servitizationmooc

[Servitization MOOC @servitizationm1]

#servitizationmooc Q4: From your experience, how can servitization be used as a differentiating tool?

[Servitization MOOC @servitizationm1]

#servitizationmooc And now, question number 4 ...

[Servitization MOOC @servitizationm1]

@BjrnWestling @magnusgunnar67 @aakessonmaria So it is not only your customer that is important, but also your customer's customer? #servitizationmooc

[Servitization MOOC @servitizationm1]

@magnusgunnar67 How do you communicate that? #servitizationmooc

[Servitization MOOC @servitizationm1]

#servitizationmooc And to follow up on Q3: Do you have any idea on how to get to know your customers even better? Any practical examples?

[Servitization MOOC @servitizationm1]

@BjrnWestling My experience would also say a lack of knowledge. Companies believe they know their customers, but not to the extent that is necessary to servitize. #servitizationmooc

[Servitization MOOC @servitizationm1]

@09Jess1 Why is that? #servitizationmooc

[Servitization MOOC @servitizationm1]

#servitizationmooc Q3 In the literature and in videos of this module it is suggested that servitization and relations goes hand in hand. I.e. companies need to have close interactions with other actors, e.g. their customers. Based on your experiences, is relations that important?

[Servitization MOOC @servitizationm1]

Please feel free to comment on each other's tweets as well! #servitizationmooc