I'm deleting this post in 24 hours and locking this behind a $250 paywall.
Why? Because I just realized I'm giving away the exact system that's made
my clients $2.3M+ in additional revenue... for free.
My info product friend thinks I'm stupid.
He's probably right.
Here's the story of how I accidentally built a CRO goldmine (and why I'm about to stop giving it away):
1/ Last year, I was eager as hell and ready to crush it.
But every new client call was the same pattern:
1️⃣ Same offer positioning problems
2️⃣ Same communication issues with their product offer
3️⃣ Same amateur product page mistakes
I was spending 2-3 days per client on full audits (with customer research and everything)... just finding the SAME 90% of issues over and over.
I thought: "There has to be a better way. I'm literally doing the same detective work repeatedly."
2/ So I did something crazy at 2 AM on a Tuesday.
I opened a Google Sheet and started rage-documenting every single CRO test I'd ever run, studied, or bookmarked.
- 10+ hours of digging through 200+ past audits
- Every client win (and embarrassing fail)
- Everything from 6-figure and 7-figure stores
I filtered out all the theory-based BS that sounds good on Twitter but is sh*t in reality.
Only kept what ACTUALLY moved the needle.
Not conversions for the sake of it.
Revenue that hits the bank account.
The result? 150 CRO tests that solve the same issues 90% of small ecom brands have.
3/ This checklist became my unfair advantage.
I started closing audits in 30 min instead of 3 days.
My clients started seeing results faster:
- +$50K/month for a supplement brand
- +$70K/month for a pet health brand
- 2.1x ROAS improvement for a watch brand (doubled their ad returns)
I even trained my AI agent to use it. (Yes, I automated myself. Don't tell my clients.)
4/ Then I made a mistake.
I started giving it away for free to a few people in my network.
"Just helping out" I told myself.
Last week, someone told me they're now charging $1K for audits using MY checklist.
My info product friend looked at me and said: "Bro, you know this is worth at least $250 as an info product, right? You're a bit stupid... why are you giving away your competitive edge?"
He's f*cking right. This is the last time I'm doing this.
5/ After today, this becomes a paid product.
Here's what you're getting RIGHT NOW for free (before I turn this into an info product):
✅ 150 battle-tested CRO tests organized by page type
✅ Status labels so you can track what's done
✅ Quick-start guide (no analysis paralysis)
✅ The exact system that cuts audit time from 3 days to 4 hours
✅ You could sell audits at $1K with this ($2k/hour if your audit takes 30 minutes)
If you want to skip 40+ hours of trial-and-error and focus on tests that can add $50K+/month to your store...
This is your ONLY shot.
In 24 hours, this post gets deleted, and the checklist goes behind a $250 paywall.
Why 24 hours? Two reasons:
I don't want my competitors getting this for free
I need to pull the trigger on this before I keep giving away my edge
👉 RT + Like & Comment "150"
And I'll DM it to you before I change my mind.
Top 20 Digital Marketers to Follow in 2025:
1. Pierre Herubel - Marketing Strategy
2. Josh Sanders - Creator Growth
3. Chris Donnelly - Social Media
4. Ruben Hassid - AI Marketing
5. Charlie Hills - AI + Content
6. Jeff Gapinski - B2B CRO
7. Jess Cook - Content
8. Jason Vana - Branding
9. Nicolas Cole - LinkedIn Writing
10. Lara Acosta - Personal Branding
11. Nathan Hirsch - Growth & Marketing
12. Matt Gray - Entrepreneur Marketing
13. Luke Shalom - LinkedIn Marketing
14. Matt Barker - LinkedIn Content
15. Jasmin Alic - LinkedIn Growth
16. Connor Gillivan - SEO & Content
17. Alex Hormozi - Sales & Branding
18. Steven Schneider - SEO Content
19. Chase Dimond - Email Marketing
20. Marina Panova - LinkedIn Growth
Who did I miss?
♻️ Repost if you learned about someone new today.
P.S. Yes, I actually hand draw these posts 😎
Most people still think AI in SEO means “using ChatGPT to write blogs.”
Anna York and I are here to change the script.
But that’s just surface-level.
The real game is engineering SEO for AI search.
Here’s the shift 👇
Traditional SEO mindset:
“How do I publish more content to rank?”
New SEO mindset:
“How do I design content so AI chooses and cites it?”
Traditional SEO = volume, backlinks, keyword density.
New SEO = structure, authority, retrievability.
Old SEO ends at the SERP.
New SEO starts where users actually search:
↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.
If your brand isn’t surfacing in those AI answers, you’re invisible.
It doesn’t matter if you “ranked top 3” last quarter.
Because the new front page isn’t page one of Google.
It’s the AI-generated answer.
That means shifting your SEO approach to the new stack:
⟶ GEO – Generative Engine Optimization (train AI to cite you)
⟶ AEO – Answer Engine Optimization (Google AI Overviews)
⟶ AIO – AI Integration Optimization (structure content for models)
⟶ SXO – Search Experience Optimization (credibility + UX + conversions)
When you get it right:
✓ You’re cited in AI results
✓ Your brand becomes the “default answer”
✓ Trust compounds across channels
When you don’t:
⟶ Rankings won’t save you
⟶ Traffic collapses overnight
⟶ Competitors own your AI visibility
SEO isn’t about chasing clicks anymore.
👉 It’s about being retrieved, cited, and trusted by AI.
That’s the new game.
And it’s already happening.
P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.
---
♻️ Repost & Follow me, @AnnaYork404, for more AI + SEO insights 🙋
The use cases aren't explicit yet for Chat (to normies), even though they are huge and multifaceted. It's not just selling something people already understand (music).
AI Chatbots are selling a paradigm shift in relating to technology itself, harder to conceptualise for folks.
Is it just me or is 40 million paying ChatGPT users kind of low? Spotify has 276 million paid subscribers.
Just kind of surprised that there are 760 million people who don't feel like they'd derive an additional $20 of value from a more capable model.
Do you know you can run Visual Query Fan-Out analysis with Screaming Frog?
Just shipped a custom JS script that uses OpenAI’s Vision API to simulate how Google’s new “Visual Search Fan-Out” feature explodes your images into multiple search queries.
Most interesting pattern: e-commerce sites with rich contextual images gained 3–5x more potential match queries vs. generic product photos.
And a new discovery could surprise you. (Check number 4)
Let’s see who’s online and ready to level up their visual SEO game!
--ALL EXPERIMENTAL--
cc: @screamingfrog
THREAD 🧵 (1/n) 👇
@themkmaker you exploit folks if you want. it's your call. That's really 20 hours per week work. 12 dollars an hour.
no promise of progression, rev share, nothing. You're boasting about making 100k a year, and keep it for yourself.
I'm SURE you'll get takers. doesn't make it okay.