If you want to be rewarded, you have to be irreplaceable.
If you want to be irreplaceable, you have to be unique.
If you want to be unique, you have to be authentic.
If you want to be authentic, stop listening to everyone and everything else.
It’s drowning “you” out.
Dashboard clutter - the addition of more KPIs over time - leads to strategy clutter.
The more you add, the less you (and your team!) understands your business. Then people go back to making decisions on intuition not data.
Via this 😂 comic by @tomfishburne below!
@davegerhardt You can couple that with social mentions and backlink growth (via @mention or @semrush for example) to get a bigger picture of the growth of the brand.
Marketing is NOT glitter that you sprinkle on at the end, or the cherry on the cake, or some other embellishment.
Great marketing is the simple and empathetic presentation of the real value that your company provides.
#Marketing