Abhay P.S. Bhadouriya | Content & Marketing

Student-life creator making college and hostel content | Creator marketing & GTM | Sep 28 Insights: 21.2M views/30 days | Instagram: @abhaypsb

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

Hot take from a creator: a reel can win the click and still lose the sale. Viewers watch, add to cart, then bounce when the site feels unfamiliar. Brands, what do you fix first, the content or the landing page? #CreatorMarketing"

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@yanbowang47 Scheduling is one place I'd welcome less back-and-forth. I'd still want a human check on whether the restaurant fits my audience and what I'm agreeing to film. Where does that check sit in your flow?

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@JoshJDurham From the creator side, I'd rather shoot a few different openings than have one reel carry the whole test. But the variations still need to sound like me, not three versions of the same ad script.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@JoshJDurham I'd separate 'love this reel' from questions about the product. Price, fit and 'will this work for me?' are useful feedback, even when the post doesn't get huge reach.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@cm3positive A creator can make me want the perfume; they can't fix a checkout I don't trust. I'd want the reel and landing page to answer the same doubts, not treat views as the finish line.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

A brand brief can tick every box and still miss the story. My unshot headphone idea: hostel noise, headphones on, mood changes. I'd rather give the product one clear job than squeeze in five claims. Does the scene still work without it? #CreatorMarketing

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

A brand once sent me 9 talking points for one reel. I kept 2. That reel pulled 800K views. Their scripted ads average 2K. Reach comes from the idea, not the checklist. What's the worst brief you've received?
#CreatorMarketing

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@Abhishekfilms This is a useful correction to the instinct to start with a hook. I'm learning to ask what the viewer should understand or do afterwards before deciding whether the reel needs a face, a demo or a story.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@vikpai @ReferRush The code and payout system solves a big operations problem. With 500 creators, I'd still be curious which story formats actually made someone consider Inde Wild, rather than only which code closed the sale.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@bhavikkdattani @Inc42 The same-day turnaround is sharp. The bit I'd want to test next is which clips made someone care about a founder's point after the event, not just watch because the event was happening.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@limurseai The picking part is where I'd slow down. A creator's comment section can tell you more than the follower count: do people ask real product questions, or just react to the creator? That changes the brief for me.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@cm3positive I get the point about showing up, but I wouldn't make daily founder-on-camera the only path. A founder's product decisions, customer questions and honest moments can carry a reel even when they don't want to perform for it.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@j_mac2011 Consistency helps, but I'd ask if the product belongs in the story. The same reel format can still feel like an ad.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

@dreabeeai I'd push beyond counting mentions. On my hostel reels, the 'same happened to me' replies tell me more about the story than the view count.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

Day one inside a marketing team. I've made hostel-life reels from the creator side. Now I get to see the planning and decisions behind a brand's Instagram page. Excited, and honestly a little nervous. Creators who've crossed over: what did you learn first? #CreatorMarketing

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

1 AM: HubSpot on the laptop, content notes on paper. Making a hostel-life reel is one thing. Figuring out where it fits in a brand's plan is a whole different skill. Creators who've made that jump: what helped it click? #ContentMarketing

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

#ContentMarketing #CreatorMarketing

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

A resume says I make reels. It doesn't show how I think through one.

[Abhay P.S. Bhadouriya | Content & Marketing @abhaypsbwork]

I'm still learning to make that case properly. If you hire creators for marketing work, what do you look for first: the finished reel, the thinking behind it, or how they'd adapt it for your audience?