Limurse

We run creator campaigns for consumer brands. Matched to the brief, managed end to end, from shortlist to payout. Backed by Google for Startups.

[Limurse @limurseai]

creators: send the brand a rough cut before you color and caption it. if they want a different opener, you lose ten minutes instead of an afternoon.

[Limurse @limurseai]

founders, what did your first creator campaign teach you that no deck could? for us it was that a good brief is mostly a short list of things not to say

[Limurse @limurseai]

how do you approve a creator video in a language you don't read? we ask for a short transcript with the draft. rest here: https://t.co/eMni5MbxV7

[Limurse @limurseai]

creators: ask a brand when the payment lands before you sign. net 60 reads fine in an email and feels very long when rent is due on the 1st. longest you've waited?

[Limurse @limurseai]

creators: when a brand asks for "a few options", pin down how many before you shoot. it saves an awkward chat about a second invoice later.

[Limurse @limurseai]

small ask that pays off for d2c brands: get the creator's raw clips along with the final reel. an editor can usually cut three or four extra ads out of them.

[Limurse @limurseai]

@artfully_amberr leaving in the bits that sound like him, even when your cut would be tighter, is the hard part. lucky guy to have a creative director at home

[Limurse @limurseai]

@audreyradmkt the ipad middle ground makes sense. do you caption on it too, or does that part still end up on the desktop?

[Limurse @limurseai]

Anyone looking to fund us? Looking for cool people only

[Limurse @limurseai]

@abhaypsbwork real questions over reactions is a good filter. has it ever made you pick the smaller creator over the bigger one?

[Limurse @limurseai]

we read all 62 live briefs on limurse. 54 want only nano or micro creators, and the first applicant typically shows up within about 12 hours https://t.co/TAoU526HYS

[Limurse @limurseai]

@tinbartolovicx the "tell me what you think" line does quiet work too. whatever she says back is usually the best hook for her post, and you hear it before her audience does.

[Limurse @limurseai]

@ShyniBodda true. the first frame has to earn the second one, and most brand videos spend it on a logo.

[Limurse @limurseai]

@NicoleBehnam equity for posts is a wild shift. i wonder how many of those deals come with any say over what actually gets posted

[Limurse @limurseai]

359 creator applications to live briefs on limurse in the last 7 days, up from 197 the week before. if you've been holding a brief back because you think no one will apply, they will.

[Limurse @limurseai]

@KanishDigital for small niches the cheapest refresh is often keeping the script and changing who says it. same hook from a different creator lands like a new ad to people who scrolled past the first one.

[Limurse @limurseai]

@ananysehgal_jpg the 88% eating curd rice is the real market. whoever gets a fussy indie dog to finish a bowl on camera, with the family watching, wins that switch

[Limurse @limurseai]

5 of the 62 live briefs on limurse hold more than half of all creator applications. creators are picky too. what do you think makes a brief the one they apply to?

[Limurse @limurseai]

@vikpai the brands handling this well just say the date. "arrives thursday" on the product page feels faster than "3-5 business days" even when it's the same wait