Why Web3 Projects Keep Sinking After Launch
“All hands on deck.”
We hear this phrase non-stop during bounty campaigns, testnets, and every form of community activation designed to drive exposure and user acquisition.
But here’s the uncomfortable truth:
The actual hands on deck—community members, KOLs, and ambassadors—are often underpaid, ignored, or farmed for free labor.
After helping raise funds for 120+ projects, I’ve noticed a pattern:
1. Poor Compensation Is Destroying Goodwill
KOLs invest time, audience trust, and often their own money, only to watch projects delay listing for months or never complete vesting. Meanwhile, campaign participants grind for weeks only to receive rewards worth less than $5.
The message is clear:
"We want your work, but we don’t value it."
And founders are surprised when people exit the moment they recover capital?
2. Disrespect for Ambassadors and Local Leaders
Ambassadors used to host meetups, onboard users, and educate communities. Today, many no longer bother—because too many projects ghost them or refuse to reimburse expenses. You cannot build a global brand while disrespecting your local foot soldiers.
3. The Solution Isn’t Hard
Set KPIs for KOL deals
Define penalties for non-performance
Cap campaign participants so rewards remain fair
Pre-fund ambassadors so they’re not carrying your expenses
Track performance with real metrics, not vibes
Execution and accountability solve 80% of these issues.
Bottom Line
Either value and reward your community,
Or your project will sink—fast.
Founders who think community members “don’t care” about their project are delusional. They care. They just refuse to be exploited anymore.
If Web3 wants to mature, so must its leadership.
FOMC is over, what's next for the quarter?
This is the question of many including OG's and newbies who joined the space hoping to cash out this bull run.
At this juncture, it's only FAITH that's left. #Bullrun2025
JUST IN: 🇺🇸 Binance Founder CZ to file defamation lawsuit against anti-crypto US Senator Elizabeth Warren if she does not retract her "false statements."
JUST IN: 🇺🇸 Coinbase CEO Brian Armstrong says the Bitcoin and crypto market structure bill is almost done
"I'm glad to report the urgency and momentum is high!" 🔥
🚨JUST IN: Coinbase CEO reveals Base will soon enable private stablecoin transactions.
They’ll use Iron Fish’s ZK-proofs to mask amounts and addresses with “read-only access” for authorities.
Prediction market is a great niche but not much is said about the TAM. It might worth the try as you rightly said but there are better options.
I think if you have a strong plan and with the right backing, you can break through like binance did.
Just quickly reviewed more than 20 prediction markets startup projects on #BNB Chain.
There might be an opportunity for someone to build a prediction market specific oracle.
Not sure how big the TAM is, but might worth a try.
GM fam 🌞
Over 𝟓𝟔𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐜𝐫𝐲𝐩𝐭𝐨 𝐨𝐰𝐧𝐞𝐫𝐬 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞… and growing every year 🚀
Asia is leading the charge with 𝟑𝟐𝟕𝐌+ 𝐮𝐬𝐞𝐫𝐬, followed by:
🇺🇸 N. America – 72M
🇪🇺 Europe – 49M
🌎 S. America – 55M
🌍 Africa – 44M
🇦🇺 Oceania – 3M
The global crypto wave is unstoppable 🌊
#Crypto #Web3 #Bitcoin #CryptoAdoption