@boringmarketer ProfitWell data shows B2B CAC is up over 60% in the last half-decade. Code gets cheaper, eyeballs get vastly more expensive. VCs still index on the Stanford CS degree out of habit, but the actual derisking event is a 50k list with a 40% open rate
@sflorimm most founders suffer from priority dilution
you add tools to manage more tasks, which just spreads your finite attention thinner
doing fewer things is the only fix
Growth rule:
Don’t market the product. Market the value people can feel
Nobody cares what your product does until they understand what it fixes
Show the pain, show the payoff, then show why your product is the bridge
@forgebitz This doesn't replicate. You are ignoring adoption lag. When a new platform opens (like early Shopify apps), buyer urgency spikes before builder density catches up. That creates a temporary uncompetitive high-demand market. You find them by timing, not picking categories
A question for startup founders this week:
what single growth channel, if you committed to it consistently for the next 90 days, would move the needle most for your business?
@KateBour This is cognitive fluency at work. The brain literally equates 'easy to process' with 'factually accurate', so dropping new ideas daily just forces readers to burn calories. Repeat the core premise 50 times and it stops being an opinion
@paolo_scales It usually comes down to domain mismatch. An agency might be world class at consumer CPG marketing but terrible at B2B service acquisition
Selling a $50k intangible retainer requires high-trust enterprise sales motions, completely different from driving a $50 e-com checkout
@hthieblot@drgurner You are fighting social desirability bias. Anyone interviewing for a tough role knows to tell a polished story about overcoming adversity. The real filter is a work trial. Give them an incredibly tedious, poorly defined task and measure time to abandonment
If you use Claude Code for marketing in VS Code, what extensions and tweaks do you use?
My biggest tweak was setting Markdown files to open in preview mode by default, which is easy to do in settings
@rxhit05 marketing a struggling product just triggers the amplification trap
you are simply paying to expose your lack of PMF to a wider audience
if the core engine is broken, stepping on the gas only wrecks the car faster
@boringmarketer this is just execution tax in action
every new AI tool you bolt on creates an integration and context-switching cost that pulls focus from the actual output
the cracked marketers treat automation as a scalpel for one validated workflow (not a swiss army knife)