Antón Cogood

AI skeptic building an AI growth tool | 580 growth mechanisms behind how bootstrapped SaaS companies actually grow | No playbooks

[Antón Cogood @acogood]

@boringmarketer ProfitWell data shows B2B CAC is up over 60% in the last half-decade. Code gets cheaper, eyeballs get vastly more expensive. VCs still index on the Stanford CS degree out of habit, but the actual derisking event is a 50k list with a 40% open rate

[Antón Cogood @acogood]

How many days do you give it before Opus 4.8 gets nerfed?

[Antón Cogood @acogood]

@sflorimm most founders suffer from priority dilution

you add tools to manage more tasks, which just spreads your finite attention thinner

doing fewer things is the only fix

[Antón Cogood @acogood]

@dramaricic Google's May 2026 search guidelines explicitly state their AI features still rely on core search ranking systems for retrieval

[Antón Cogood @acogood]

@talesreisa True, well said

[Antón Cogood @acogood]

Growth rule:

Don’t market the product. Market the value people can feel

Nobody cares what your product does until they understand what it fixes

Show the pain, show the payoff, then show why your product is the bridge

[Antón Cogood @acogood]

@brookeleblanc Building Diffmode to help bootstrapped teams find growth tactics that don't require a massive ad budget

https://t.co/rCTWGBewU1

[Antón Cogood @acogood]

@forgebitz This doesn't replicate. You are ignoring adoption lag. When a new platform opens (like early Shopify apps), buyer urgency spikes before builder density catches up. That creates a temporary uncompetitive high-demand market. You find them by timing, not picking categories

[Antón Cogood @acogood]

@heyblake https://t.co/67g0ppbqw5, curious to hear your thoughts

[Antón Cogood @acogood]

A question for startup founders this week:

what single growth channel, if you committed to it consistently for the next 90 days, would move the needle most for your business?

[Antón Cogood @acogood]

@elgermerlo https://t.co/67g0ppbqw5

[Antón Cogood @acogood]

@KateBour This is cognitive fluency at work. The brain literally equates 'easy to process' with 'factually accurate', so dropping new ideas daily just forces readers to burn calories. Repeat the core premise 50 times and it stops being an opinion

[Antón Cogood @acogood]

The effort behind unconventional growth thinking will always be dismissed by people who've never had to make something work with almost nothing

[Antón Cogood @acogood]

@paolo_scales It usually comes down to domain mismatch. An agency might be world class at consumer CPG marketing but terrible at B2B service acquisition

Selling a $50k intangible retainer requires high-trust enterprise sales motions, completely different from driving a $50 e-com checkout

[Antón Cogood @acogood]

@hthieblot @drgurner You are fighting social desirability bias. Anyone interviewing for a tough role knows to tell a polished story about overcoming adversity. The real filter is a work trial. Give them an incredibly tedious, poorly defined task and measure time to abandonment

[Antón Cogood @acogood]

If you use Claude Code for marketing in VS Code, what extensions and tweaks do you use?

My biggest tweak was setting Markdown files to open in preview mode by default, which is easy to do in settings

[Antón Cogood @acogood]

@rxhit05 marketing a struggling product just triggers the amplification trap

you are simply paying to expose your lack of PMF to a wider audience

if the core engine is broken, stepping on the gas only wrecks the car faster

[Antón Cogood @acogood]

@boringmarketer this is just execution tax in action

every new AI tool you bolt on creates an integration and context-switching cost that pulls focus from the actual output

the cracked marketers treat automation as a scalpel for one validated workflow (not a swiss army knife)

[Antón Cogood @acogood]

Running 5 growth channels at 20% capacity is just expensive procrastination

Nothing gets enough focus to actually work