++ addmore®

Your product is evolving. Let’s make sure the world knows it. | Product marketing for SaaS start-ups and scale-ups | Go-to-market | Product launches

[Robin Waroquier @RobinWaroquier]

We just shipped the product launch of @bondhq_, and now live on @ProductHunt.

Go upvote now.

Thank you for the trust @bondwithchloe,@TiboWiels and @FlorSanders.

By the way, all animations are designed straight into code. No heavy motion files. Motion built where it ships.

[Robin Waroquier @RobinWaroquier]

When you treat Belgium's biggest health insurer like a startup.

This is the result: DKV Belgium's newest product launch.

How do you approach this differently than startups?

Not at all. We treat it as a startup. While staying close to their brand book, we created new brand directions and owned the full product launch.

Startup mentality isn't about company size. It's about refusing "that's how we've always done it" as strategy.

This is what happens when a market leader dares to think outside the box.

[Robin Waroquier @RobinWaroquier]

Most AI brands still look like machines talking to machines.

Dark gradients.
Floating interfaces.
Abstract intelligence.

We went the other way for Wonka.

Warmth.
Nature.
Soft light.
A system designed to work alongside people, not replace them.

New website live.
Positioned, designed and shipped by @addmore_studio.

[Robin Waroquier @RobinWaroquier]

Maurice & Nora just raised €1M pre-seed. Glad we got to build the launch together.

Designing for the elderly forces you to rethink everything.
No jargon. No assumptions. No tricks.
Just clarity and storytelling.

Btw, most tech startups could learn a lot from designing for their grandparents with zero tolerance for complexity.

Proud of what we built.
Big thank you Thomas Butstraen Klaas Bals for the trust from day one.

[Robin Waroquier @RobinWaroquier]

We're hiring one cracked design engineer.

The crazy ones who care about the last 5% of a project. Product animations, motion and interactions. The details most teams rush.

You've probably shipped things that made founders say: "This is exactly what we had in mind… but way better."

Not for everyone. Exactly for someone.

[++ addmore® @addmore_studio]

@RobinWaroquier building an insane company brain

[Robin Waroquier @RobinWaroquier]

For years, we were the ones working with the tech nerds.

Now we became the tech nerds ourselves.

We’re rebuilding how @addmore_studio works from the inside out.

Since the start of 2026, we're doubling down on becoming an AI-native studio. And we're betting it all on winning with insane quality and taste.

Not to ship AI-slop.
Not to sell AI because it’s trendy.
Not to do more while caring less.

But to rethink our operations model. So our best people can deeply focus on their most valuable tasks where AI is not competition.

Less time on repetitive work.
More time on deep focus.

More time to think.
To create.
To push for insane quality.
And use the expertise in our heads.

Startups that work with us know its embedded in our workflow. They also expect it.

What we did in Q1:

- We switched to custom NextJS sites, and started using @sanity_io. Doing less @framer and @webflow.
- Found a new way to expand client websites while using @claudeai projects.
- We tested every CMS MCP out there. None of them move at the speed of custom. So we removed the "CMS-lock" out of our workflows.
- We built design systems in @figma and Claude that the whole team can use. No constant dependency on designers or devs.
- Sometimes we skip Figma entirely. And design straight into code.

We were all skeptical at first.

Even the youngest people on the team had every reason to resist this shift. They didn’t.

Thanks for owning the workshop @jederyckere and Ipek.

We believe the next generation of winning agencies will not look like agencies.

They’ll look like small, sharp, AI-native teams with taste. We're building the teams around that.

Curious who else is building in that direction.

[Robin Waroquier @RobinWaroquier]

@addmore_studio is launching a roast & shoutout series for startup websites.

Drop your website in the comments. We’ll record everything and share it publicly.

Because most websites:
– confuse the user
– don’t show the product
– lose the deal before the first call even happens

And yeah… this is literally what we do all day.

Who’s first?

[Robin Waroquier @RobinWaroquier]

Our kick-offs with startups, by year:

2023: “Make us a site like Henchman.” (Belgian founders, IYKYK)
2024: “Build it like @AikidoSecurity.”
2025: “Here’s our lovable prototype… but can it feel like @attio / @linear?”
2026: “Already fully vibe-coded in Claude Code… but still: more @attio / @linear energy pls.”

We love this.

Because it means founders are learning what craft looks like.

Not “make it pretty.”
Make it feel obvious. Trusted. Expensive.

That’s why polish engineering is going to be huge in 2026.
And why senior designers are in insane demand right now.

AI will crank out the first 80%.
But the hard part was never pushing pixels.

It’s taste. Judgment. Story

[++ addmore® @addmore_studio]

RT @RobinWaroquier: So… is TOFU / MOFU / BOFU dead in B2B SaaS?

We had an office session with Nicolas Gromer (Growth @ @lemlist) to learn…

[Robin Waroquier @RobinWaroquier]

We don’t invent products.
We design the moment people decide to trust them.

Spott (backed by @ycombinator) was already strong.
AI-native. Ambitious. Built to play globally from day one.

What it needed wasn’t more features.
It needed structure. Focus. One clear story.

So we stripped it down.
Sharpened the language.
Let design and words say the same thing.

Because most startups don’t have a product problem.
They have a first impression problem.
And you only get one shot at that.

Get your first impression of Spott: https://t.co/N36mH7O5Mw

[Robin Waroquier @RobinWaroquier]

Some projects remind you why you built a studio in the first place.

Mindoo is one of them.

- 5M seed closed
- First call with founders on Nov 24
- Full product launch on Dec 16

They’re building something that truly matters.

Huge credit to the Mindoo team for the clarity and trust from day one. When the problem is real and the thinking is sharp, things just click.

Couldn’t be more proud of the @addmore_studio team.

This is the work.

[Robin Waroquier @RobinWaroquier]

Startup jargon never tasted this good.

We're hosting the addmore® EOY drink, Thu 18 Dec.

Zero networking pressure. Good food, dangerous cocktails, and at least one founder pivoting mid-sip.

DM if you want the details.

[Rank @tryrankai]

Today’s the day. Rank is live.

Built in public. Tested by the same people it’s built for: marketers, founders, those who actually need it.

Rank tracks your brand across AI models like @ChatGPTapp , @claudeai , @GeminiApp , @grok and @perplexity_ai.

See where you show up. Who gets mentioned next to you.
And what to do to change it.
It’s fast. Raw. And still evolving.

Go try it. Break it. Tell us what’s missing.

https://t.co/bSzpRbNaP2

[Robin Waroquier @RobinWaroquier]

Just launched @tryrankai.

You might’ve heard about it already.

At @addmore_studio, we build product launches for other products all the time. Now, it’s ours.

Rank is an LLM brand tracker. It checks if AI even knows who you are across ChatGPT, Gemini, Claude, Grok, and Perplexity.

- See where your brand stands
- What queries you show up for
- Who’s outranking you
- And what to fix to show up more

It’s not perfect.
But that’s the point. It’s built in public.

And it’s already exposing a few egos.

Go try and break it. It’s free. Help us make it better.

[Robin Waroquier @RobinWaroquier]

@addmore_studio is now both @framer and @webflow partner. Exciting projects lined up! More soon.

[Robin Waroquier @RobinWaroquier]

we’re looking for an insanely cracked saas designer, asap.

at @addmore_studio, we design and build websites and product launches for ambitious SaaS companies, and our own ventures, like @tryrankai.

[Jens @jederyckere]

I love designing @tryrankai

u can test it out soon if you want to?

https://t.co/JHZfX3qXs6

[Robin Waroquier @RobinWaroquier]

Eat your own dog food. Its almost there.

@tryrankai tells you if you're in the conversation:

→ Do you show up in outcome-based questions?
→ Or does your competitor own the spotlight?

SEO was about keywords.
GEO is about outcomes.

[Robin Waroquier @RobinWaroquier]

the best converting tofu ad creative for https://t.co/dOFzWZCeb9 is use-case-led across linkedIn, x, and reddit.

it doesn’t show the product.
it doesn’t even tease it.

it mirrors a moment every research team knows too well.

people don’t want to see your product.
they want to see themselves in the problem you solve.