Pulkit Sachdeva

Founder @ Methodborne ✦ Brand Strategy, Product Design, Motion & Platform Engineering for tech companies that take their brand as seriously as their product.

[Pulkit Sachdeva @adharmaha]

A clip from the brand promo we created for Captura.

Three films showcasing the brand and the product, directed, animated, and scored end-to-end, on a timeline that wasn’t taking any prisoners.

Full case study in the comments.

[Pulkit Sachdeva @adharmaha]

@hrshbika Full power to you! 🤘

[Pulkit Sachdeva @adharmaha]

@BenjaminUIX Thank you!

[Pulkit Sachdeva @adharmaha]

@Lukeedesigner Very good stuff. Well done.

[Pulkit Sachdeva @adharmaha]

@KaiXCreator Cool. This should be meaningful: https://t.co/yyvpUuSupa

@Ardor_Cerebrum

[Pulkit Sachdeva @adharmaha]

@omarvvvr https://t.co/yyvpUuSupa

@Ardor_Cerebrum

[Pulkit Sachdeva @adharmaha]

@jenny_wen Because we’re seeing the glass wall of unfounded claims showing cracks in real time. Just another cycle many of us have had to live through.

[Pulkit Sachdeva @adharmaha]

@AdyashaPadhy Go ahead. Can’t wait to see what you have to share.

[Pulkit Sachdeva @adharmaha]

@vaaselene Hello 👋

Working on: https://t.co/yyvpUuSupa

@Ardor_Cerebrum

[Pulkit Sachdeva @adharmaha]

@AfolabiDewale https://t.co/yyvpUuSupa

@Ardor_Cerebrum

[Pulkit Sachdeva @adharmaha]

@poistudioltd Serene. Well done.

[Pulkit Sachdeva @adharmaha]

@ItsKieranDrew Yup. Follower count. User count. Any count, is ultimately rendered pointless when the $ count remains absent.

[Pulkit Sachdeva @adharmaha]

Just because someone can run experiments to tune what drives more clicks doesn't mean they're gonna be the next Picasso.

Rant over.

[Pulkit Sachdeva @adharmaha]

I just read someone saying that "taste" is just pattern-recognition and that if someone, like a marketer, ran enough ads and enough experiments, they would decipher which 2 out of 10 worked, and therefore build their "taste". Something like that. The damn feed refreshed before I could take their ass to the playground.

[Pulkit Sachdeva @adharmaha]

Running 10,000 ad variants, or any other experiment of any other kind, doesn't teach you about Bauhaus. Or Japanese signage. Or the difference between Helvetica and Akzidenz-Grotesk. Or any other bit of discernment for application in any discipline whatsoever.

[Pulkit Sachdeva @adharmaha]

@programmerByDay And this: https://t.co/pNgOAgHiOV

@methodborne

[Pulkit Sachdeva @adharmaha]

@programmerByDay This: https://t.co/yyvpUuSupa

@Ardor_Cerebrum