Founder @ Methodborne ✦ Brand Strategy, Product Design, Motion & Platform Engineering for tech companies that take their brand as seriously as their product.
A clip from the brand promo we created for Captura.
Three films showcasing the brand and the product, directed, animated, and scored end-to-end, on a timeline that wasn’t taking any prisoners.
Full case study in the comments.
@jenny_wen Because we’re seeing the glass wall of unfounded claims showing cracks in real time. Just another cycle many of us have had to live through.
I just read someone saying that "taste" is just pattern-recognition and that if someone, like a marketer, ran enough ads and enough experiments, they would decipher which 2 out of 10 worked, and therefore build their "taste". Something like that. The damn feed refreshed before I could take their ass to the playground.
Running 10,000 ad variants, or any other experiment of any other kind, doesn't teach you about Bauhaus. Or Japanese signage. Or the difference between Helvetica and Akzidenz-Grotesk. Or any other bit of discernment for application in any discipline whatsoever.