Google Search broke all prior usage records and saw its highest usage in history right after Argentina scored their winning goal in yesterday’s match! 🤯 Great to see the global excitement for the World Cup... can't wait for the semis and final!
european football has spent the past fifteen years solving futbol like chess.
a generation of coaches optimized for pass completion, pressing triggers, territorial control, rest defense, and positional occupation.
the problem of this is that they optimize for what is measurable. depth, the willingness to attack space early, attempt the difficult pass, dribble past a defender, or deliberately create chaos, is a high variance play. it fails more often than it succeeds. if you evaluate players by completion rate, ball retention, or positional discipline, those actions look like mistakes. so they get coached out. eventually, everyone converges toward the same local optimum.
the game becomes increasingly legible. every team occupies similar spaces, presses in similar ways, builds from the back with similar patterns, and minimizes the same risks. systems become better at defeating other systems, but worse at dealing with players who refuse to behave like systems.
south american football never fully abandoned the duel as the fundamental unit of the game. the 1v1 remained sacred. so did the tactical foul, the unpredictable dribble, and the player willing to lose possession five times if the sixth breaks the match open. the objective was never simply to preserve structure, it was to create someone capable of destroying the opponent’s structure.
football is not won by completing the most passes. it is won by scoring more goals than the other team. those are related, but they are not the same objective.
this is the danger of optimizing proxies. when everyone optimizes the same measurements, they stop optimizing for victory itself. they optimize for looking efficient.
italy may have been the first major european football culture to lose part of its identity this way. its historical advantage was never athletic superiority or perfect positional play. it was tactical asymmetry, unpredictability, and an instinct for making matches uncomfortable. as italian football converged toward the same coaching model as the rest of europe, it gradually surrendered the qualities that had made it different.
the broader lesson extends well beyond football. every optimization process eventually risks becoming self-defeating. metrics become targets. proxies replace objectives. variance is mistaken for error. the outliers capable of breaking the system disappear because the system itself learns to eliminate them.
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(not that cost is the primary metric to judge a foundational model)
fwiw sarvam is an incredibly cost efficient model. esp compared to its chinese / deepmind counter parts.
shall report back soon with a comparison of capabilities. omw to running a tau2 bench like eval to benchmark agentic tool-calling performance in multi-turn environments. grounded in indian nuances.
time to hillclimb sovereign ai 💪