Adrian Esparza

I help sales coaches and course creators sell more with email.

[Adrian Esparza @adriansemails]

@xandervancil29 @AlinDragu I appreciate you Xander! 🔥

[Adrian Esparza @adriansemails]

My friend @AlinDragu plays golf. I see him posting about it and it looks fun. Never played before, but I figured I’d look into it.

So, I found a course near me and noticed they’ve got an E-Club you can join for free.

Birthday promos, deals throughout the year.

My birthday’s coming up. (So, why not, right?)

I sign up and hit submit.

And then…

Nothing.

The page just reloads and that’s it.

I close everything out and go about my day.

Completely forget about it.

Then, a few days later, I’m scrolling through my inbox and I see this subject line:

“IMPORTANT NOTICE: Closed Monday.”

(Huh? Important notice from who?)

I look at the sender and it’s some name I’ve NEVER seen before.

Turns out it’s the golf course. The one I COMPLETELY forgot about.

They’re just telling me the course is closing on Monday morning because of an event.

(THAT’S the first email I get from you guys?? Haha. No hello, no welcome. Just “hey, we’re closed Monday”??)

And I sit there thinking… how many people signed up for that E-Club and never heard a word?

Then it hit me…

If you’re a coach or course creator collecting emails right now, you might be that golf course.

You probably have an opt-in page. But are you telling your subscribers what to expect next?

One welcome email fixes it. Just one. “Hey, thanks for joining. Here’s what I send and how often.”

That’s how your next subscriber remembers who you are.

You got this!

See you on the next one.

[Adrian Esparza @adriansemails]

@AlinDragu Thank you!

[Adrian Esparza @adriansemails]

@phengwrites that's right. It’s like spring cleaning for your list

[Adrian Esparza @adriansemails]

Would you rather have 500 email subscribers who want to hear from you, or 5,000 who forgot they signed up?

A big list feels good, but the subscribers who never open your emails are the ones dragging you into spam.

Keep the ones who read your emails, and let the rest go.

[Adrian Esparza @adriansemails]

@AndrewWriteCopy Specific beats clever every time.

[Adrian Esparza @adriansemails]

@phengwrites Building a life you want beats the safe path. Good on you for seeing this early 🔥

[Adrian Esparza @adriansemails]

When I subscribe to someone’s email list and the first email is pushing me to buy, I zone out.

But when that first email feels like a handshake, where they walked up and introduced themselves before asking for anything, I read every word.

[Adrian Esparza @adriansemails]

A welcome email is like the intro of a discovery call.

On a call, you introduce yourself. You set the frame. Then you ask questions to see if you can even help.

You wouldn't pitch in the first minute. Would you?

Your welcome email works the same way. Tell them who you are, how often they'll hear from you, and show them that they're in the right place.

Give them a reason to stay before you ask for the sale.

What's your take?