Pheng Yang

Helping skincare brands turn subscribers into repeat customers through story-driven email. 2x my clients email list in 30 days. Love watching k-drama & anime.

[Pheng Yang @phengwrites]

I had a gaming addiction.

➼Up until 2am grinding Valorant with the boys.
➼Back up at 6am for work.
➼Running on 4 hours of sleep—every night.

Yep 4 hours of sleep is crazy.

I was good at the game.

I hit Immortal — the second-highest rank in Valorant.

But when I got there...

•I felt empty.
•No satisfaction.
•No real progress in life.

That’s when it hit me:

Being good at games is cool.

But it leaves you empty with no real life achievement.

So I quit.

I still play here and there, but not as much.

Instead, I started leveling up in real life.

Started my self improvement journey first.

My health was my number 1 priority first/

Then I started building a business to build something in life.

Now every win feels earned.

And it actually means something.

Something I can feel proud of achieving.

Time wasted on things that don’t matter is time gone forever.

And it slips by fast without you even noticing.

1 year.
2 years.
3 years...

Gone just like that.

So spend your time building a future that matters to you.

Do things you enjoy that make you happy and proud.

And don't get 4 hours of sleep every night because is not healthy

[Pheng Yang @phengwrites]

Want to write better emails.

Start writing more emails.

It’s that simple.

[Pheng Yang @phengwrites]

You ever buy books...

Only for them to sit on your shelf?

And forget that you even bought it.

That was me.

When I found a book recommendation on youtube I would buy it.

“Welp that’s my third book I bought this month.”

Haha, I still haven’t finish the last 5 books I bought.

But reading become such a big part of me that I made a decision.

I decided to read 1 hour a day, 1 month ago.

I used to read for 30 minutes a day but one of my goals this year is to finish reading more books.

Right now I'm reading "No Longer Human" by Osamu Dazai.

The biggest benefit is that I can focus longer.

*Writing emails.

*Sending outreach.

*Writing posts.

It feels like a breeze now.

Reading trains your attention span.

In a world were there are so many distraction.

Reading has changed my life.

If you can’t focus for long hours.

Try reading for 1 hour a day.

[Pheng Yang @phengwrites]

Let me be real here.

I started procrastinating again.

I know it happens to everyone, but I realized something.

What you consume is what you end up doing.

Let me explain.

I like to watch chess videos while I eat.

And while I'm eating, my brain starts thinking:

"Man, chess sounds kinda fun."

"I just learned the Catalan Opening. I should probably try it out so I can remember it."

Welp.

There goes 1 hour.

Then 2 hours.

Then 3 hours.

Chess addiction has to be one of the worst addictions out there lol.

That's why what you consume is what you do.

If you watch videos on becoming a better copywriter...

You'll start wanting to become a better copywriter.

Your brain follows whatever you feed it.

It's hard to procrastinate on your business when all you think about is building it.

So if you've been struggling to stay focused…

Stop consuming content you don’t care about.

[Pheng Yang @phengwrites]

Simplest copywriting tip:

Study copy that's already worked.

Not to copy it.

To understand why it worked.

What copywriting tactics did they use?

Break down each sentence.

Great copy shows the fundementals of copywriting.

So If you want to become a great freaking copywriter.

Study what has already worked.

[Pheng Yang @phengwrites]

You ever buy books...

Only for them to sit on your shelf?

And forget that you even bought it.

That was me.

When I found a book recommendation on youtube I would buy it.

“Welp that’s my third book I bought this month.”

Haha, I still haven’t finish the last 5 books I bought.

But reading become such a big part of me that I made a decision.

I decided to read 1 hour a day, 1 month ago.

I used to read for 30 minutes a day but one of my goals this year is to finish reading more books.

Right now I'm reading "No Longer Human" by Osamu Dazai.

The biggest benefit is that I can focus longer.

*Writing emails.

*Sending outreach.

*Writing posts.

It feels like a breeze now.

Reading trains your attention span.

In a world were there are so many distraction.

Reading has changed my life.

If you can’t focus for long hours.

Try reading for 1 hour a day.

[Pheng Yang @phengwrites]

Simplest copywriting tip:

Study copy that's already worked.

Not to copy it.

To understand why it worked.

What copywriting tactics did they use?

Break down each sentence.

Great copy shows the fundementals of copywriting.

So If you want to become a great freaking copywriter.

Study what has already worked.

[Pheng Yang @phengwrites]

Started using @RyanHoliday note taking system.

I wanted to remember what I read.

I wanted to remember quotes.

I wanted to remember stories.

I wish I started taking smart notes like this 5 years ago.

Imagine how much knowledge I would have.

[Pheng Yang @phengwrites]

It works but I prefer active reading copy.

Because if you don't know why great copy works. Then you are just reading just to read.

[Pheng Yang @phengwrites]

@AndrewWriteCopy GET MORE SPECIFIC.

[Pheng Yang @phengwrites]

@adriansemails That's why you have to clean your list once in while. So your emails don't land in the spam folder.

[Pheng Yang @phengwrites]

@adriansemails Haha thank you.

[Pheng Yang @phengwrites]

I used to think I had no purpose in life.

2 years ago, I had no clue what I wanted.

I just knew I didn't want to spend my life following my parents' path.

My first year of college was the most boring and depressing year of my life.

I sat through classes I didn't care about.

Listened to professors read straight from PowerPoint slides.

Worked toward a cybersecurity degree I never wanted.

I chose it because it paid well and was in demand.

Even in high school, I had no idea what I wanted to do.

Looking back, I wasn't trying to build my dream.

I was trying to live my parents' version of one.

That's when everything clicked.

I didn't want to get a degree.

Get a stable job.

Work for 40 years.

Retire.

I didn't want to take the traditional path.

I'd rather take the harder road and build a life I actually enjoy.

One where I wake up excited to work, not counting down the years until retirement.

That's when I realized something.

I didn't lack purpose.

I was chasing my parent’s dream path.

I finally woke up and decided to do what I in this life.

[Pheng Yang @phengwrites]

I used to think I had no purpose in life.

2 years ago, I had no clue what I wanted.

I just knew I didn't want to spend my life following my parents' path.

My first year of college was the most boring and depressing year of my life.

I sat through classes I didn't care about.

Listened to professors read straight from PowerPoint slides.

Worked toward a cybersecurity degree I never wanted.

I chose it because it paid well and was in demand.

Even in high school, I had no idea what I wanted to do.

Looking back, I wasn't trying to build my dream.

I was trying to live my parents' version of one.

That's when everything clicked.

I didn't want to get a degree.

Get a stable job.

Work for 40 years.

Retire.

I didn't want to take the traditional path.

I'd rather take the harder road and build a life I actually enjoy.

One where I wake up excited to work, not counting down the years until retirement.

That's when I realized something.

I didn't lack purpose.

I was chasing my parent’s dream path.

I finally woke up and decided to do what I in this life.

[Pheng Yang @phengwrites]

Started using @RyanHoliday note taking system.

I wanted to remember what I read.

I wanted to remember quotes.

I wanted to remember stories.

I wish I started taking smart notes like this 5 years ago.

Imagine how much knowledge I would have.

[Pheng Yang @phengwrites]

There’s no such thing as "long copy doesn't work."

Boring copy doesn't work.

People don't stop reading because your email is 1,435 words.

They stop reading because it’s not interesting.

I've read longer emails than 2,00 words, because every sentence made me want to read the next line.

Get your the reader on the slippery slide.

Long emails isn't the problem.

Losing the reader is.

Write interesting emails for your ideal reader first.

Then the next goal is to get the reader to read the next line.

Then the next line

Then the next line

You get it yet?

[Pheng Yang @phengwrites]

There’s no such thing as "long copy doesn't work."

Boring copy doesn't work.

People don't stop reading because your email is 1,435 words.

They stop reading because it’s not interesting.

I've read longer emails than 2,00 words, because every sentence made me want to read the next line.

Get your the reader on the slippery slide.

Long emails isn't the problem.

Losing the reader is.

Write interesting emails for your ideal reader first.

Then the next goal is to get the reader to read the next line.

Then the next line

Then the next line

You get it yet?

[Pheng Yang @phengwrites]

My goals 3 years from now.

I want to be running a marketing agency doing $10k/month.

The plan is pretty simple.

First, build my personal brand.

Then grow my own email list.

Then learn how to sell my own digital products.

Then create a crazy goooood offer.

It’ll force me to learn content, marketing, positioning, and sales with my own money on the line.

If I can build a business that works for myself, I'll have a real case study.

Then I'll take everything I learn and help skincare ecommerce brands do the exact same thing.

Still at chapter 1.

But I think building first and teaching second is the better way to do business.

The best case study is you building in public.

That’s why I’m showing you the exact step by step plan I plan to get there.

[Pheng Yang @phengwrites]

It's 9 PM on a Friday.

I've got an essay due Sunday at 11:59.

I haven't even read The Great Gatsby.

I'm staring at a blank Google Doc thinking,

"Where do I even start...

Maybe I'll just ask ChatGPT to write it.

Then I'll throw it into a humanizer to make it sound more human."

That was how I looked at writing.

I hated every second of it.

Writing felt so boring.

I couldn't understand the point of writing essays.

You'd make one point...

Then spend the next five paragraphs saying the exact same thing in different words.

I hated writing.

but after 2 years.

I started loving writing again.

I started journaling.

I started writing emails.

I started writing sales pages.

I fell in love with the art of persuasion.

It's crazy because writing is now the skill that's changed my life the most.

And somewhere along the way, I realized writing wasn't about essays.

It was about learning to communicate.

If I could tell my younger self one thing, it'd be this:

Writing isn't about essays.

It's about learning to communicate.

And that's a skill you'll use for the rest of your life.

So if you want to change your life,

start writing every day.

[Pheng Yang @phengwrites]

Writing saved my life.

I was at the lowest point of my life.

No money.

Depressed.

No purpose.

I thought I was going to be a loser for the rest of my life.

I felt like a disappointment to my parents.

A disappointment to myself.

I had so much potential, yet I was wasting it.

Hiding in my room.

Living like a caveman.

Doing nothing all day.

I didn't have a reason to live.

Everything felt boring.

I had lost interest in almost everything.

Then one day, I decided to give journaling a try.

I thought:

"If journaling is changing other people's lives, why can't it change mine?"

So I started with a simple journaling system.

I would answer prompts like:

"What does your dream life look like?"

My answer was:

"My dream life is having enough money to travel the world, try new things, and be the happiest man alive.

I want to experience new things and learn what it feels like to truly live."

For the first time, I realized something:

If I wanted to experience my dream life, something had to change.

So I started removing things that didn't bring me joy.

I wanted to prioritize happiness and live a life with purpose.

But then I hit a wall.

What does it actually mean to be happy?

What does a meaningful life look like?

Some days I felt sad.

Some days I was exhausted.

Some days I had no idea what I wanted.

So what was the point?

Why did I always feel stuck right when I thought I had found a reason to live?

Eventually, I stopped journaling.

I couldn't find a reason to keep going.

If I was just going to end up back at square one, what was the point?

I didn't want two good days a week.

I wanted every day to matter.

I wanted to move closer to my goals.

Even if it was only 1% at a time.

I needed a new system.

So I started journaling more deeply.

I wrote down my negative thoughts.

I tracked my habits.

I planned my days.

I cleared my mind on paper.

I documented my journey.

And everything changed.

I became more focused.

More intentional.

More aware of how I spent my time.

Every day became another step toward my dream life.

Even on days when I don't feel like doing much, I remind myself:

Get 1% better.

Even if my focus isn't perfect.

Even if progress is small.

If I'm moving closer to my dream life, it's a win.

Writing changed the way I think.

If something is on your mind, write it.

If you have a goal, write it.

If you have a problem, write it.

Just write.

The purpose of writing isn't to sound smart.

It's to understand yourself.

What you want.

What you don't want.

What you can control.

And what you need to change.

So if you're feeling stuck in life, give journaling a try.

And if it doesn't work the first time, try again.

Find a system that works for you.

Because once you decide you want to change your life, writing has a way of showing you the path.

That's how journaling saved my life.

[Pheng Yang @phengwrites]

Writing saved my life.

I was at the lowest point of my life.

No money.

Depressed.

No purpose.

I thought I was going to be a loser for the rest of my life.

I felt like a disappointment to my parents.

A disappointment to myself.

I had so much potential, yet I was wasting it.

Hiding in my room.

Living like a caveman.

Doing nothing all day.

I didn't have a reason to live.

Everything felt boring.

I had lost interest in almost everything.

Then one day, I decided to give journaling a try.

I thought:

"If journaling is changing other people's lives, why can't it change mine?"

So I started with a simple journaling system.

I would answer prompts like:

"What does your dream life look like?"

My answer was:

"My dream life is having enough money to travel the world, try new things, and be the happiest man alive.

I want to experience new things and learn what it feels like to truly live."

For the first time, I realized something:

If I wanted to experience my dream life, something had to change.

So I started removing things that didn't bring me joy.

I wanted to prioritize happiness and live a life with purpose.

But then I hit a wall.

What does it actually mean to be happy?

What does a meaningful life look like?

Some days I felt sad.

Some days I was exhausted.

Some days I had no idea what I wanted.

So what was the point?

Why did I always feel stuck right when I thought I had found a reason to live?

Eventually, I stopped journaling.

I couldn't find a reason to keep going.

If I was just going to end up back at square one, what was the point?

I didn't want two good days a week.

I wanted every day to matter.

I wanted to move closer to my goals.

Even if it was only 1% at a time.

I needed a new system.

So I started journaling more deeply.

I wrote down my negative thoughts.

I tracked my habits.

I planned my days.

I cleared my mind on paper.

I documented my journey.

And everything changed.

I became more focused.

More intentional.

More aware of how I spent my time.

Every day became another step toward my dream life.

Even on days when I don't feel like doing much, I remind myself:

Get 1% better.

Even if my focus isn't perfect.

Even if progress is small.

If I'm moving closer to my dream life, it's a win.

Writing changed the way I think.

If something is on your mind, write it.

If you have a goal, write it.

If you have a problem, write it.

Just write.

The purpose of writing isn't to sound smart.

It's to understand yourself.

What you want.

What you don't want.

What you can control.

And what you need to change.

So if you're feeling stuck in life, give journaling a try.

And if it doesn't work the first time, try again.

Find a system that works for you.

Because once you decide you want to change your life, writing has a way of showing you the path.

That's how journaling saved my life.