Adysanfrank

University of South Carolina, Fashion Merchandising & Digital Innovations, RETL 369 - 003 , Fall 2024 , “The best way to predict your future is to create it”

[Adysanfrank @adysanfrank]

Psychologically, he is driven by knowledge and principles and prioritizes #Sustainability and #Health in every aspect of his life. Hoka’s pledge to donate $75,000 to protect the environment appeals to his desire to advocate for eco-conscious actions. @RetailPro369

[Adysanfrank @adysanfrank]

This post caters to the characteristics of my buyer persona because he values sustainability. Demographically, he is a well educated individual and this aligns with his personal and professional goals of protecting the environment…

[HOKA @hoka]

In honor of our origins on the trails, we've pledged to donate $75,000 across three nonprofits working to protect the environment.

Every purchase from July 14 - 29th counts. Learn more: https://t.co/BnbOYh83Zh.

#FlyHumanFly

[Adysanfrank @adysanfrank]

Social listening is an extremely valuable strategy within the retail industry. Social listening allows for a brand to better understand the consumer through analyzing online conversations and social media posts. Brands can then apply the feedback to better their brand.

[Adysanfrank @adysanfrank]

Absolutely! It is inspiring to see @lululemon consistently empower and uplift women within the athletic community.

[lululemon @lululemon]

@adysanfrank Backing strong female athletes every day.

[Adysanfrank @adysanfrank]

@LilyFelton9 Wendy’s post does a great job at utilizing the entertainment strategy we learned about in Lecture 8!

[Adysanfrank @adysanfrank]

@sophiekohn369 This advertisement is extremely empowering for woman and an inspiring way to motivate woman while connecting to Lululemon’s brand identity.

[Adysanfrank @adysanfrank]

@AngelaRusso369 Poppi is a great example especially through influencer partnerships they have promoted their product as “the soda our kids will drink.”

[Adysanfrank @adysanfrank]

Nike is a great example of a retailer who uses Social Media advertisements to gain brand awareness. One example I can think of is their “Just Do It” Campaign which allowed Nike to connect an important conversation to their brand.

[Kaitlyn Howard @kaitlyn_ho37493]

🚀Retail Businesses: leverage the power of social media marketing to boost your sales!

📈Example: @Nike uses Instagram to showcase new products, engage with customers, and build a community around their brand.

[Adysanfrank @adysanfrank]

Skims has collaborated with influencers, created entertaining advertising and most importantly gained recognition through the founder Kim Kardashian. What’s your favorite example of Social Media in retail? #socialmediamarketing @RetailPro369

[Adysanfrank @adysanfrank]

Social Media has changed the environment of the retail industry through raising customer awareness which drives sales. One brand that has effectively utilized Social Media turning the business into a multi-billion dollar company is @skims …

[Adysanfrank @adysanfrank]

This post struck my attention because they used Kacey Musgrave’s an Iconic Musician to explain their newest collection. This builds brand awareness through the collaboration. #BrandAwareness @RetailPro369

[Reformation @Reformation]

Talked to @KaceyMusgraves about our collection and horses, obviously.
https://t.co/IHlVjpdDfo

[Adysanfrank @adysanfrank]

AI is changing the marketing industry for the better. One way is through customer service using a feature called Chat Bot. This allows the consumer to instantly chat with AI to resolve issues that may arise. #AI #chatbot @RetailPro369

[Adysanfrank @adysanfrank]

Skims does a great job of allowing woman to feel confident in who they are this is a great post!

[Angela Russo @AngelaRusso369]

SKIMS have run advertisements that include people of all ethnicities, races, shapes, sizes, and even disabilities. They truly are a brand that stand on bringing women together and creating a community amongst their buyers. @RetailPro369

[Adysanfrank @adysanfrank]

Starbucks does a great job at allowing seamless access through each channel!

[Kayla Feldman @KayFeld0928]

Take Starbucks. They seamlessly connect in-store promos with app rewards and social media buzz, giving customers a consistent experience everywhere. ☕ #MarketingStrategy #RetailSuccess @RetailPro369

[Adysanfrank @adysanfrank]

In the advertisement below a woman stands next to a dirt bike in the middle of a desert, wearing loose and effortless clothing. Her simple makeup and messy hair along with her bold accessories connect with Free People’s confident and adventurous brand message. #FreePeople

[Adysanfrank @adysanfrank]

Free people has excelled in marketing by using psychographic segmentation. They aim to appeal towards consumers who value an active and adventurous lifestyle…

@RetailPro369

[Adysanfrank @adysanfrank]

What are some other brands you’ve seen use social media to successfully build brand loyalty and recognition? #BrandAwareness #BuyerBehavior

[Adysanfrank @adysanfrank]

Social media become one of the most powerful ways to connect with the consumer in todays world and one beauty brand that has mastered this is Glossier…

[Adysanfrank @adysanfrank]

Through social media promotions, word-of-mouth marketing and collaborations with influencers they have created a sense of community. These strategies have allowed for consumers to stay loyal to Glossier driving brand awareness and sales. #Glossier ✨

[Adysanfrank @adysanfrank]

@GadsbyKendall @RetailPro369 This is very true within our world today social media plays a huge role in influencing consumers to purchase from a certain brand. Great post.