Andreas Gebhard

Running @fwdmmm – Category Design for Innovators

recently moved over to @[email protected]

[Medieninsider @medieninsider]

Was @agebhard, Medieninsider-Kolumnist und Berater, über Fortschritt durch Bundling-Angebote denkt, liest du in den #Medientrends2023 👉 https://t.co/nYlr1ewjct

[Medieninsider @medieninsider]

In der Serie #Medientrends2023 lassen wir Branchenexperten aufs nächste Jahr blicken. @agebhard, Medieninsider-Kolumnist und Berater, schreibt über Fortschritt durch Bundling-Angebote einen Appell an Verlage. https://t.co/V6O9zFDCA1

[Forward Momentum, LLC @fwdmmm]

More than words…

When asked what we do, and how Category Design works for our clients, we sometimes summarize it by saying that we help them focus, execute and dominate their markets.
Check out our LinkedIn Post to get a more detailed version. 💪🏽

https://t.co/F99N66OhUB

[Medieninsider @medieninsider]

Sollten Faktenchecks zusätzliche Angebote sein? @agebhard meint: nein. In seiner neuen Kolumne macht er deutlich, warum sie integraler Bestandteil werden sollten.👉 https://t.co/4CnpL2tCW3

[Andreas Gebhard @agebhard]

And then there’s also this aspect:

[Matt Pearce 🦅🇺🇸 @mattdpearce]

The stuff about Fred Ryan wanting to check Zoom records and badge swipes is gonna be what gets tweeted about in this piece. But I’m more interested in this apparent quiet-quitting in the C-Suite at WaPo. Half your job is kissing the ring! https://t.co/SrW6ZsPAaZ

[Andreas Gebhard @agebhard]

That said, the punch clock style attendance tracking strikes me as a typical reaction by managers who are uncomfortable managing by results. So they take attendance. They basically want to walk the halls and see their shop humming busily. It’s not a very modern management style.

[The New York Times @nytimes]

The Washington Post is on pace to lose money this year, after years of profitability, as subscriptions and ad revenue stagnate. Its CEO, Fred Ryan, has floated cutting 100 newsroom jobs and stoked tension with a focus on productivity and office attendance. https://t.co/sHBLLiNaa7

[Andreas Gebhard @agebhard]

That line in particular made me scratch my head. It sounded surprisingly ill-informed but I think it’s reflective of SV-style “wide open brainstorms” that start very un-encumbered and then the sticky notes get whittled down. My guess: some ideas from the 1st meeting got reported

[Forward Momentum, LLC @fwdmmm]

What is a market category? A market category is the space where your product or service exists
from a customer's point of view. Why is a thoughtfully designed market category so important for you? Read our entire LinkedIn post to find out more.💪🏽

https://t.co/i2V6pm3zII

[Medieninsider @medieninsider]

Müssen wir Nutzern unseren Job als Journalisten und unser Vorgehen mehr erklären? @agebhard meint in seiner neuen Kolumne: Ja, denn mehr als das Gerede über Transparenz hilft das Herstellen von Transparenz für mehr Verständnis. 👇https://t.co/XyHcouFd8P

[Andreas Gebhard @agebhard]

@ptrwllrt @fwdmmm Indirectly yes: from a driver perspective, they provide availability predictions. Their service can tell you which charger will be available in your destination area when you get there.

[Medieninsider @medieninsider]

Die Community bietet Chancen, auch für Medienunternehmen, aber muss deswegen gleich jedes Abonnement eine Eintrittskarte in eine Gemeinschaft sein? @agebhard meint: Nein. Warum dies eine strategische Entscheidung sein sollte.
👉 https://t.co/UYcAKEiyiV

[Andreas Gebhard @agebhard]

Y’all wanna know what’s the hot accessory this summer in Berlin? Fuji Instax cameras. I keep seeing them carried by hipsters, kids, and seemingly everyone in between.

[Andreas Gebhard @agebhard]

@KatieGallus @thelaend @LVBWBerlin Definitely ☀️ + 🥂

[Andreas Gebhard @agebhard]

@ptrwllrt Funny you’d mention this… @fwdmmm is working with a very promising young company right now that’s about to change these issues, for both your (the driver’s) but also for the energy companies and CPO’s benefits. It’s pretty great and should have a significant impact soon!

[Andreas Gebhard @agebhard]

In Berlin? At @LVBWBerlin’s #Stallwächterparty tomorrow? Let’s meet and talk about how @fwdmmm can help your business! https://t.co/72ihZodbVQ

[Forward Momentum, LLC @fwdmmm]

Hitting a wall in your journey of growth can be frustrating. You might feel like you are stuck but this is actually where you grow. Look for people who can inspire you. If you want professional help, you know where to find us. 💪🏽

[Andreas Gebhard @agebhard]

@danbri @brendanquinn (I favorited this one entirely on purpose.) ;)

[Andreas Gebhard @agebhard]

@klimpong @janl Or you go to the Handwerker Deines Vertrauens and get a custom plank.