Aga Kaczmarek

ceo @wearetonik

[tonik - design for startups @wearetonik]

Speaker spotlight: @morgane_paloma, ex-Vercel, now VP of marketing at @braintrust, takes the Potato Meter stage on Oct 8th at SF TECH WEEK by a16z. Wanna join? Grab a paddle and sign up here: https://t.co/Kl7Saryhg2?

[tonik - design for startups @wearetonik]

Tonik Design Meetup is back, bringing together product designers working with AI. One day of real workflows, working artifacts, dead ends, and questions that don’t have a tutorial yet. October 17, 10:00 AM, Poczta Workspace in Poznań. Spots are limited. Sign up: https://t.co/E4biUmDLc1

[tonik - design for startups @wearetonik]

Your team is too close. Your friends are too nice. Your investors are too busy. It’s time for an honest opinion on your brand. For SF @Techweek_ by a16z, we’re hosting Potato Meter, our spin on Rotten Tomatoes for startup brands. Think: a panel’s critique, an audience verdict, and potatoes that can take a roast. Submit your site and let a room full of founders and marketers score it with… potato paddles.

Scoring alongside the audience: @Chen (Partner, a16z), @morgane_paloma (VP of Marketing, Braintrust), @malthe (Head of Craft, Stripe). But first, @papayamaya from https://t.co/q9WaHntAB7 sits each of them down to talk about the work they're known for.

Sign up here → https://t.co/yUys3ZTUY2

[tonik - design for startups @wearetonik]

Readily helps you play it safe when it comes to healthcare compliance. But their brand didn’t. The clients weren’t afraid to push the design beyond the expected. Together, we created an identity that feels fresh and unmistakably Readily.

[Aga Kaczmarek @agkaczmarek]

@michlimlim @ndrewpignanelli @intelligenceco Michelle ❤️

[tonik - design for startups @wearetonik]

Everything is made of atoms. So we built @AaloAtomics new digital world from them. The website pulls you into Aalo’s world, where images break into particles and the perspective shifts between planetary and atomic scales. Warm light gives the science a physical, human presence. Brand identity, art direction, website, and investor deck: done!

[Aga Kaczmarek @agkaczmarek]

top tier people

[tonik - design for startups @wearetonik]

From first click to lasting impression, product design shapes every step of the experience. We craft digital products that are bold, clear, purposeful, and effortless to use. See them for yourself in our latest showreel! 🔥

[tonik - design for startups @wearetonik]

Most agencies are quietly terrified of AI because it can build a working website in a weekend. But the build was never the thing clients actually cared about. It was the expensive bottleneck in front of the real work: a brand people remember and a system that can grow without falling apart. That became obvious while working with @bryantchou on @ployai’s new brand, where the old 20/80 ratio flipped, and we finally spent most of the time on the idea instead of the execution.

[brryant @bryantchou]

AI is making marketers lazy.

So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.

And we're coming out of stealth today with a $27M seed led by @ycombinator and @firstround.

I spent 12 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.

Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.

But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.

Until now.

Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.

Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.

[Ploy @ployai]

Ploy turns your website into your hardest-working growth channel.

It starts by slurping your existing site to learn your design system, components, and brand, so everything it makes looks like you from day one. From there, Ploy designs the pages, writes the copy, launches the campaigns, optimizes what's working, and syncs it all back to your CRM — continuously, in the background.

For marketers, your website is the one surface you fully own, and the hub that connects every growth channel. But too often, your best web ideas mean coordinating across design, copy, and dev, and waiting in line behind other priorities.

Ploy fixes that. It turns your website into a growth engine that runs itself.

Marketers get to focus on the part that actually matters: the story, the positioning, and the customers.

One you, infinite Ploy.

[Lester @Chen]

every early-stage startup needs attention.

your weekend vibecoded website isn't cutting it
you watch videos but don't know how to make one
'new media' seems distant, inaccessible
you can't tell your story, so others won't either.

here at @speedrun we've designed brand, story, and launch programs to help fix this.

if you're still considering applying, I'd love to work with you later this year.

DMs always open to founders or creatives looking to work with us.

[Aga Kaczmarek @agkaczmarek]

🫶

[Aga Kaczmarek @agkaczmarek]

@artie_labs @wearetonik @artie_labs ❤️ @wearetonik

[tonik - design for startups @wearetonik]

We designed a brand for @artie_labs that is as sleek as their pipelines: simple, efficient, and built to do the heavy lifting. When your tech is this good, your brand should be, too.

[Aga Kaczmarek @agkaczmarek]

@lennertjansen @wearetonik DREAM TEAM ❤️🤝❤️

[Aga Kaczmarek @agkaczmarek]

this one makes me feel like proud mama 🥹

[tonik - design for startups @wearetonik]

Auriga builds electrically powered, on-demand hypersonic launch technology.
Expanding from commercial to defense, they faced the challenger: how to unify one system across two specialized worlds without losing the brand's identity. That’s where we stepped in.

[Aga Kaczmarek @agkaczmarek]

rainy or not, not other place like sf

[Aga Kaczmarek @agkaczmarek]

@lennertjansen ❤️🥹

[Aga Kaczmarek @agkaczmarek]

@lennertjansen @JasperLeuven @pieterbecking 🇳🇱🙌

[Aga Kaczmarek @agkaczmarek]

@lennertjansen @wearetonik ❤️🙌

[Aga Kaczmarek @agkaczmarek]

SF week unlocked. Coffee, walks, Mission burritos - DMs open 💫