Aimée Gordon

Designing product experiences by day, activating brands by night.

[Aimée Gordon @aimeegordon_]

@stijnnoorman write

[Aimée Gordon @aimeegordon_]

@_TimKlauke_ Yes pls

MIND

[Aimée Gordon @aimeegordon_]

@abazov7x Can't swim

[Aimée Gordon @aimeegordon_]

Do one hard thing each day.

Started my morning with a 5° ocean dip ❄️

[Aimée Gordon @aimeegordon_]

@designernils Thanks Nils ☺️

[Aimée Gordon @aimeegordon_]

"Update portfolio" has been on my to-do list for waay too long.

I have been heads down, grinding away, and finally coming up for air to breathe it new life with more recent projects.

Your portfolio truly is your shop window to the world so I'm keeping it super dialled in.

[Aimée Gordon @aimeegordon_]

Don't let inconsistent brand messaging put you in an early grave before you ever had a chance.

[Aimée Gordon @aimeegordon_]

Most founders feel strangled by marketing.

But haven’t yet dialled in their brand strategy.

So they up their ad spend.
Ramp up posting consistency.
Cold call prospects.

But this is solving the wrong problem. 🧵

[Aimée Gordon @aimeegordon_]

Here’s how to fix it👇

Start with a clear brand guide.

But this isn’t a one-and-done deal.

Every interaction should flow from this central source of truth.

Your brand guide won’t be worth much if it just sits on a shelf...

[Aimée Gordon @aimeegordon_]

The harsh truth: Your product is only as strong as your weakest touchpoint.

There, I said it.

[Aimée Gordon @aimeegordon_]

@IsimemenA Amen!

[Aimée Gordon @aimeegordon_]

@romaindewolff I wouldn't go down there without a laptop in my backpack 😂

[Aimée Gordon @aimeegordon_]

@designernils I try to use cotton/ linen only :)

[Aimée Gordon @aimeegordon_]

@dchernyshuk Love it Drew! So sleek 🔥

[Aimée Gordon @aimeegordon_]

A client who went silent post-proposal just resurfaced weeks later.

They admitted to exploring other options.

They couldn't find the same quality of work for the price point that I offer. The work I do is worth a lot more than I ask for.

I should probably be charging more 😅

[Aimée Gordon @aimeegordon_]

This is what I imagine people look like when they're 'keeping an eye on tech trends’

[Aimée Gordon @aimeegordon_]

@designernils Even beter aha!

[Aimée Gordon @aimeegordon_]

See yours here: https://t.co/VhfbIwYQSf

[Aimée Gordon @aimeegordon_]

The circle is growing 🤝🤝🤝