@MinjiHong_MJ PR often is more comfortable with the public because their purpose is to build trust with consumers and create a positive reputation surrounding the brand. Although they are both beneficial, PR is earned and interacts more with the public than just ads alone. #uwj201 #304
@rebecca_schn I think that it depends on the situation if a company should utilize reactive or proactive PR. Proactive PR is on their own timeline to build an image whereas reactive PR would be used to ensure that the reputation is maintained and not damaged. #uwj201 #304
@JamesWozz I think that it’s situationally dependent if the meme comes across as forced or is successful. If the person that made the meme is in tune with younger generations and trends, then there’s a higher chance that it will be successful than if it’s made by someone older. #uwj201 #304
@clarapadgham Buzz words are super useful for determining if a user is at an increased risk. For instance, swearing, impulsivity, and negativity on social media can raise concern whereas achievement words and cognitive mechanism words signify a reduced risk. #uwj201 #304
@stellamicinski The key factor to an effective use of reactive PR is to stay involved on social media in order to to respond to public relations issues or problems in a timely and efficient manner. This is essential to upkeep positive feelings and communication regarding the brand. #uwj201 #304
@JakeSteeves9@LiamKelso10 Similar to Youtube, there has also been a huge increase of ads on Instagram and Facebook as a result of the growth of the platforms. Companies want to find methods to reach the most people and social media is very effective if their target audience is younger. #uwj201 #304
@kaylachilly I think Taylor Swift's attentiveness towards her fans has absolutely contributed to her success. She is active on social media and interacts with fans, increasing participation and interest in her music by utilizing the platforms of younger generations. #UWJ201 #304
@mike_pat_hall Companies should focus on the demographics of their consumers to increase sales. Race, age, gender, socioeconomic status, and geography all influence consumers' perception of the good or service; age is arguably the most important due to generational differences. #UWJ201 #304
@qlansill I think that the spread of misinformation will always be an issue due to pack journalism. If there are several stories about the same topic, readers are more likely to believe it than if there is just one. #uwj201 #304
@EllaBuffalo@noa_chamberlin I agree, and similar to this journalists focus on clicks over content which more often than not can contribute to pack journalism. #uwj201 #304
@Terence_Mooney I think surrounding environments and people have the possibility to collectively impact your opinion of politics. Sometimes it is more difficult to stand out than to blend in. #j201 #304
@m_yurioka I think the only way to avoid the filter bubble would be to look at both the conservative and liberal perspectives whenever researching a topic. That way, algorithms would see you as more independent rather than skewed one direction over the other. #uwj201 #304
@Winn_Bartos I think that this is because of the confirmation bias. People love to be right and will often read sources that make them feel like that. For instance, Democrats may read MSNBC while Conservatives favor Fox. #uwj201 #304
@noa_chamberlin I think the media has as much power as it does because it is around us constantly. Back when the media did not have such a prominent role in our lives, people were not as connected as they are now. #UWJ201 #304
@letscher2002 Art absolutely counts as mass communication because it is a way for people to express themselves and share it with an audience. Art leaves it up to the individual’s interpretation, so there is no right or wrong way for the communication to be perceived. #UWJ201 #304