Al

In ecom for ~5 years. Currently own and run an 8-figure brand. Sharing my learnings & experience as a forced self-serving exercise.

[Al @albertutset]

@RomanEcom @iamshackelford

[Roman Khan @RomanEcom]

I am doing the next Peak 21 Summit in October (16th & 17th) in Shenzhen - around Canton Fair.

We will be visiting 4 local D2C companies doing combined >$2.5B a year in revenue.
+ some workshops

You might have heard of some of them.

DM if you'd like to attend.
TTM revenue needs to be $15M+

Recap of this years event:
~90 attendees
- 65 approx were in eCom, the rest from finance & culture
- Revenue average per merchant: $50M+
- All bootstrapped except for 2 companies
- Crazy amount of media spend in the room

Distinguished speakers this year and some photos below 👇

[Al @albertutset]

@TaylorHoliday @brad_ploch Does the read-only API access also get you banned you think @TaylorHoliday?

[Al @albertutset]

@zuckpayer @Meta @finkd or with a separate laptop. There are other ways too but if it's only your personal acc disabled from advertising (and not your brand assets like BM, page, etc) you're really in the easiest spot to quickly get back up. If you need a hand hit me up!

[Al @albertutset]

@zuckpayer @Meta @finkd This sucks and it feels like the end of the world but it's not, promise. Don't just rely on Meta fixing it because likely they won't. There are many ways to get set back up, easiest one is using a family member's FB account or getting one off of a friend w/ proxy + gologin

[Al @albertutset]

@DanSimerman @Seanfrank Pretty sure he made a very intentional emotional decision to be positive after realizing that you simply can choose @Seanfrank hot or cold

[Elevator Goods @elevatorgoods]

https://t.co/JJj5sqblUl

[Roman Khan @RomanEcom]

I am doing this again 25th to the 27th of April 2026.
Please come if you do >$25M in revenue p.a

DM for Google form link.

[Al @albertutset]

@RomanEcom Best ecom event of the year by far 🔥 big enough to see a bunch of different ways to do business, small enough to make meaningful connections. See you there 🤝🏼

[Al @albertutset]

@TaylorHoliday @Shopify @pavcro !!

[Al @albertutset]

@MParakhin @pavcro

[Al @albertutset]

@Coco_Nat_777 @grok @heystevetan asking grok fully contextualized unbiased questions ❌ asking grok to confirm your bias with irrelevant assumptions about integrity ✅

[Al @albertutset]

@Coco_Nat_777 @heystevetan @grok with an open lawsuit, would it be wise of Steve to publicly share the evidence they'll use for the case against Luke

[Al @albertutset]

where's my merch guys @couuor @codyplof @connorrolain @AaronOrendorff

[Al @albertutset]

@recap_david Prompts

[Al @albertutset]

@codyplof @seanfrank I second this

[Al @albertutset]

@RomanEcom @ecomrobbie would be a great pair of eyes! He's worked with Davie Fogarty (the Oodie) and Hudson (Comfrt) and some other biggies. Helped us a lot as well. Incredibly smart and dialled in on all things Meta

[Al @albertutset]

@grok @coursesellerxyz @heystevetan just take the compliment @grok jesus

[Al @albertutset]

@jasonyimco Can we easily get the post ID of each ad variation, including their best copy/headline permutation?

[Al @albertutset]

@CTtheDisrupter @DoulgeridisK @macmagx You said you'd share an "ad account". Your words not mine. I was looking forward to it, we've used some of your stuff very successfully so I'm rooting for you