Aleesha

Client/Account Manager at @BBAM15 Ad Agency in Perth, Australia. #Marketing lover + passionate #entrepreneur.

[Aleesha @aleeshawillo]

@LouiseMomber @9NewsPerth All the best Lou!

[BBAM @BBAM15]

What's bigger: the Award or Andy's smile? See the pic for yourself.

[ABC Perth @abcperth]

The storm arriving, looking north from Sorrento Beach (pic Anne Thring) #weather @TheWAWG

[Aleesha @aleeshawillo]

What is the opinion on Programatic ad buying techniques one day being used for all ad platforms? @adage #advertising #ConnectedSociety

[Aleesha @aleeshawillo]

@JaredLeto Well said "Never let people feel like you've waisted their time." "Take risk." Definitely the highlight of the morning #IABMIXX

[Aleesha @aleeshawillo]

#IABMIXX @timarmstrongaol "If your going to change the business you have to be willing to change everything" Times are changing#advertising

[Aleesha @aleeshawillo]

@jeffb 'How we deal with moments is a brand new space.' Such a motivational and inspiring speaker. #iabmixx #AdvertisingWeek2014

[ClickZ @ClickZ]

Cultural shift in marketing from spectating to participating, evident in many more engaging campaigns from brands @JWT @jeffb #iabmixx

[Aleesha @aleeshawillo]

@sdonaton discussed at todays #iabmixx brands that will loose are those using intrusive interrupting marketing msgs Storytelling is key @iab

[Aleesha @aleeshawillo]

#IABMIXX There's more danger in tip toeing in- content storytelling with @sdonaton @iab

[Stefan Maris @StefanMaris74]

The future of digital by Denise Karkos, CMO #Ameritrade "real time marketing will become the norm" #iabmixx #adweek

[Aleesha @aleeshawillo]

#IABMIXX Marketers these days need to be grounded in analytics and comfortable with change @dckarkos @iab #adweek #advertising

[Aleesha @aleeshawillo]

Ad week in New York begins. With Sheryl Sandberg author of 'Lean In' and COO of Facebook #iabmixx #advertising

[Aleesha @aleeshawillo]

@pjlmedia so true! How to use digital media to best increase revenue!! That's what needs to be the focus #ANAMetrics

[Marilyn Mead @MarilynMead]

Toyota uses 70/20/10 budget model: 70% traditional, 20% testing existing ideas, 10% for experimental "blue sky" innovation #ANAMetrics

[Aleesha @aleeshawillo]

@Earnworthy @adnews thank you! But how do you justify added expense for a SM on location team? Increase in exposure? Brand loyalty?

[Aleesha @aleeshawillo]

Question- is it worth brands reacting in real time for the investment needed? #digitaladvertising @AdNews #marketing

[Aleesha @aleeshawillo]

@GlennHBPA watching for your comments from the #ANAMetrics day2

[Aleesha @aleeshawillo]

@Time_Inc for #ANAmetrics listening to some inspiring, insightful speakers. Especially Paul from @Citi