Alex Chernikow

So I say to you: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.

[Alex Chernikow @alexchernikow]

Fantastic Telluride

[Alex Chernikow @alexchernikow]

Sounds low

[unusual_whales @unusual_whales]

According to research and advisory firm Gartner, an estimated one in four job applicants will be fake by 2028.

Read more: https://t.co/W8aN88DwnA

[Alex Chernikow @alexchernikow]

🤌

[GREG ISENBERG @gregisenberg]

Most people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.

But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.

I’ve watched average products break through and scale because the brand made people feel something deeper, like they belonged to a club, a movement, a vibe they didn’t want to lose. They were buying identity, they were buying a warm/fuzzy feeling.

And in a world where AI can clone your UI, pricing, and even voice in minutes, the one thing it can’t replicate is emotional resonance. That’s where brand wins.

Brand is the key to every other moat you can think of.

They wear your t-shirt → now you have a network effect.

They talk about you in group chats → now you have distribution.

They trust you with their data → now you have a data moat.

They stay loyal even when a “better” tool shows up → now you’ve got switching cost.

You didn’t have to buy it.

You didn’t have to hack it.

You built something people actually care about.

That’s the real moat.

Not just brand. I hope that makes sense. It isn't really brand, its...

Gravity.

[Alex Chernikow @alexchernikow]

I like the contrast of this post against all the AI doom porn, gonna take all our jobs next month, etc that my feed has become. Don’t get me wrong I still like the AI doom porn too

[Klaas @forgebitz]

if you think you can build calendly inhouse with 15 hours of prompting and vibe coding

you have no idea how software works

[Alex Chernikow @alexchernikow]

AI makes it messy to hire or be hired. Referrals are king

[Gergely Orosz @GergelyOrosz]

One surprising thing I'm hearing from startup founders and eng managers hiring software engineers:

Posting jobs on LinkedIn is basically useless, because all they get is junk applications. Like hundreds of clearly not qualified inbounds / seemingly AI-generated profiles

[Kimberly Tan @kimberlywtan]

We @a16z believe that AI will unbundle the BPO.

Companies spend hundreds of billions on outsourced work each year, but with AI there is a clear opportunity to bring that work back in-house.

I broke this down in my piece, "Unbundling the BPO," and dive deeper in this video below 👇

[The Culturist @the_culturist_]

The 12 Apostles risked their lives to spread Christianity across the globe.

All but one were murdered for doing so — brutally.

Here's what happened to them, starting with Judas... (thread) 🧵

[Alex Chernikow @alexchernikow]

Morning

Where is the wise person? Where is the teacher of the law? Where is the philosopher of this age? Has not God made foolish the wisdom of the world?

For since in the wisdom of God the world through its wisdom did not know him, God was pleased through the foolishness of what was preached to save those who believe.

1 Corinthians 1:20-21

[Alex Chernikow @alexchernikow]

Yikes 👀

[Alex Chernikow @alexchernikow]

good reminder

[Chris Williamson @ChrisWillx]

Stop complaining about results you didn’t get from work you didn’t put in.

[Alex Chernikow @alexchernikow]

Morning Team

For where two or three gather in my name, there am I with them.

Matthew 18:20

[Alex Chernikow @alexchernikow]

@TheBTCTherapist Kind of boring huh? Takes discipline to hold the line.

[Alex Chernikow @alexchernikow]

@jasonanspach Relax

[Ian Harber @ianharber]

Wes gifting Joe Rogan a copy of the P52 papyrus fragment where Pilate says "What is truth?" is such a move.

[Alex Chernikow @alexchernikow]

This man represented himself very well

[J.C. Ryle @JCRyle]

Christian Apologist Wesley Huff @WesleyLHuff was recently on Joe Rogan's podcast @joeroganhq defending the faith as 1 Peter 3:15 commands us to do with "gentleness and respect."

Here are some of the biggest takeaways and the "fruit" which has been produced...

THREAD

[lynk @lynk0x]

Gm

[Alex Chernikow @alexchernikow]

Happy to see Jesus regaining ground in the mainstream. There is only one truth.

[Protestia @Protestia]

Joe Rogan and Wesley Huff talk about the resurrection of Jesus and the veracity of the eye witness accounts.

[Alex Chernikow @alexchernikow]

Been here a lot (not a trader)

[Ponke @ponkehq]

A day in the life 🐒

[Alex Chernikow @alexchernikow]

Gonna keep seeing companies pick sides on this

[unusual_whales @unusual_whales]

JPMorgan, $JPM, to tell all its employees to return to the office five days a week, ending a hybrid-work option for thousands of staff, per Bloomberg

[Alex Chernikow @alexchernikow]

@bitcoinbiz_ It’s convenient.

[Alex Chernikow @alexchernikow]

@bitcoinbiz_ @Jb824L Why?