Alex Berman

SVP, Product @ Happy Money. Advisor @Blendlabsinc @Affinity. Past: Product @airbnb @Blendlabsinc @RelateIQ @Intuit.

[sarah guo @saranormous]

https://t.co/Hw02laH9yp

[Dylan Field @zoink]

"Design vs code" is a false dichotomy.

What we're working towards at Figma: freeform design AND prototyping with code AND shipping to production

... all in one connected, collaborative and visual first platform.

[Figma @figma]

Figma Make, now on your local code

In limited beta starting today, you can visually edit and ship changes by connecting Make to your codebase

At Figma, we use our products to design in every way: design layers, prototypes, and now, production code

[Aakash Gupta @aakashgupta]

Figma turned the design canvas into a write API for AI agents this morning.

Free! (During beta.) Will be a paid, usage-based API after. They said they're "learning how to account for agentic behavior in our paid seats," which tells you this is as much a business model experiment as a product launch.

The timing makes sense. Every major coding agent already has MCP support. Claude Code, Codex, Cursor, Copilot, Warp, Augment. Figma just made itself the shared context layer across all of them. Whichever agent wins, Figma wins, because the design system lives in their files.

That's the real play. AI-generated code looks generic because agents have zero design context. No tokens, no components, no spacing rules, no brand. Figma is selling the fix by making the canvas machine-readable and machine-writable at the same time. OpenAI's design lead at Codex already confirmed they use it internally.

If you build software, here's what to actually do with it.

Two tools matter. get_design_context pulls layout data, tokens, and variables from any Figma file into your agent. use_figma writes back. That round-trip kills the screenshots-to-code workflow: pull a design, generate code, push running UI back to the canvas as editable layers, iterate with your team, commit to code.

Now the part Figma buried in the docs. They shipped "skills," packaged instructions that tell agents how to sequence tool calls against your specific design system. figma-implement-design turns a Figma selection into working code using your project's existing components. figma-code-connect-components links published components to their matching code so Dev Mode shows the actual import path. You can write custom skills for your team's own patterns. This is where the compounding happens.

One thing that will save you hours of debugging: use the remote server at https://t.co/S10T1FG0bl. Desktop is read-only for most operations. Multiple developers have already reported needing to disconnect all previous Figma MCP instances and reconnect fresh before write tools even appear. If use_figma is missing from your tool list, that's why.

Free during beta means now is when you build the muscle memory.

[Figma @figma]

Tired: code or canvas
Wired: code AND canvas

Introducing Claude Code to Figma

[Figma @figma]

Anthropic’s research preview for Claude Opus 4.6 (Fast mode) is here, and it's in Figma Make for a limited time (for free and 2.5x the speed)

Show us what you've made in Make and we'll DM you for special access through the weekend

[Luisa @luisabuilds]

This is why Figma wins. I really love how fast they build integrations with other products.

Claude and Figma are perfect match. I’ve used a ton of different products to build websites and features but Figma is by far superior when it comes to ai-generated design.

Enabling to build out more custom apps using Claude code or cursor with a strong Figma generated base is a win win combo

[Alex Berman @alexsberman]

@NWischoff Maison Nico!

[Alex Berman @alexsberman]

@NWischoff Congrats!

[Alex Berman @alexsberman]

@ariellezuck 👋

[Alex Berman @alexsberman]

@NGhamsari @jerrychen Boom!

[Alex Berman @alexsberman]

@jaltma Right there with you

[Alex Berman @alexsberman]

@Rivian R2 launch event absolutely nailed it on every front. The product is exactly what market/customers want, the demo had super high production value, and an awesome "one more thing" moment. @RJScaringe you guys killed it! #cantwait

[Alex Berman @alexsberman]

@ProfTerryHughes @RichardVevers @ChasingCoral Great point! I wonder how storytelling can shift towards the pervasive problem being coral death and loss of underwater ecosystems. I remember learning about the problem as “bleaching” in high school/college/scuba training which doesn’t sound nearly as urgent

[Alex Berman @alexsberman]

@RichardVevers @ChasingCoral I absolutely loved Chasing Coral - had no idea how bad things had gotten on the Great Barrier Reef. Have you thought about rebranding the term “coral bleaching” to “coral death”? Bleaching sounds like a loss of color vs how serious the problem is

[Alex Berman @alexsberman]

@getnanit @paigenow and I are loving our camera! One feature idea to consider: easy access to motion and sound alerts with a single switch (ideally via iOS widget). Feeding blows up our notifications when we’re in the room.

[Alex Berman @alexsberman]

So excited for my friends at @investwithroi! LFG!

[suje @aka_suje]

Managing your money sucks and trackers are boring. We don't think it should be that way.

We're excited to announce our $3.6M seed round from @sparkcapital @GradientV @balajis @KDTrey5 +++ more to help people take control their financial future.

[suje @aka_suje]

Managing your money sucks and trackers are boring. We don't think it should be that way.

We're excited to announce our $3.6M seed round from @sparkcapital @GradientV @balajis @KDTrey5 +++ more to help people take control their financial future.

[Justin Welsh @thejustinwelsh]

Today I turn 42.

Here's every unique lesson someone taught me in my 20-year career:

1. Don't fuck around in your 20s.

[Lenny Rachitsky @lennysan]

🆕 A conversation with @Paigenow, Head of Core Product at @Asana, ex-@Intercom and @Intuit

We discuss:
➔ The unique product development process at Asana, and how it’s evolved
➔ The double-diamond framework
➔ Conscious leadership training, and why every Asana employee learns it
➔ Building trust and winning over skeptics
➔ Much more