@MartinGTobias White Oak Pastures is an interesting case study. Once an industrialized farm turned 100% regenerative and vertically integrated by removing "technology"... Whole foods also has a tier system for beef which is total BS...
@MartinGTobias True. my best friend runs Santa Cruz Medicinals calling out big food daily and gets 100s thousands/millions of views on TikTok and Instagram... I think consumers are waking up, or at least, they should be