Aleksi Haapajoki

Growth Marketer | Author of award winning research in #appmarketing

[Aleksi Haapajoki @alhaapa]

@shinobi602 Another example that Xbox doesn't understand marketing and psychology.

Why would you limit Ultimate to just 15 hours per month when it's supposed to be the supreme tier?

"With our Ultimate subscription you can now play an average of 30 minutes per day in the Cloud" 😂

[Aleksi Haapajoki @alhaapa]

@oliemack @CrypticAlfred Yes. It's hard to think of people (outside of families) that are interested in day one games and at the same time enough in the Fortnite sub plus Ubisoft Classics to feel good paying $10 more.

It would have made so much more sense to have Ubisoft Premium sub included instead.

[Aleksi Haapajoki @alhaapa]

@jronald As a person learning Game Dev it was really cool to be able to export games I made in Unity and be able to let my friends play them on my Xbox.

Will I still be able to do this freely if my Developer enrollment gets reinstated? Or will I need to start publishing something?

[Aleksi Haapajoki @alhaapa]

Happy New Year! May you have a great year and take joy in moving towards what you want.

[Aleksi Haapajoki @alhaapa]

"Intelligence is more than just problem solving. Intelligence is questioning the assumptions you're presented with. Intelligence is the ability to question existing thought-constructs" - The Talos Principle

[Aleksi Haapajoki @alhaapa]

Entrepreneurship is not a race to come up with the best idea. It's a process of finding a good idea that actually works in the real world.

#Entrepreneurship

[Aleksi Haapajoki @alhaapa]

Most people look at marketing only through the lens of messaging. Adding a lens of signalling (theory) gives much deeper insight

[Aleksi Haapajoki @alhaapa]

@markwschaefer I would say especially if it hurts.

Values aren't really tested before following them is challenging.

[Aleksi Haapajoki @alhaapa]

My hope is that the current pandemic makes people think about what is important to them and to be more grateful for the things we do have

[Aleksi Haapajoki @alhaapa]

@TribecastT Creating the brand image is a good definition. Brand Image could then be defined as how customers think about the brand.

So, would "consciously creating and shaping how customers think about your brand" be close to what you were thinking?

[Aleksi Haapajoki @alhaapa]

I would love to know...

What is your definition of branding?

#branding

[TribeTampere @TribeTampere]

Embrace marketing with Red Brick Accelerator! A coaching session by @alhaapa

[Aleksi Haapajoki @alhaapa]

Amateurs fixate on marketing techniques, tips and tricks. Pros work on their mindset and build systems that inspire prospects to customers, and customers to loyalty.

[Aleksi Haapajoki @alhaapa]

Your mindset determines the range of your results. The systems that you put into place determine which result you get.

[Aleksi Haapajoki @alhaapa]

@TribecastT Learn to rap! Even a short piece will seem hard at first, but you get better pretty fast🎤

[Aleksi Haapajoki @alhaapa]

It is one thing to invest money into courses or books that you know are great.

And another to invest the time to deeply apply what you are learning.

[Aleksi Haapajoki @alhaapa]

One of the main jobs of marketing is to make sure that different functions of the company feel like they are in harmony when the customer comes across them

[Aleksi Haapajoki @alhaapa]

Great Marketing isn't telling people what you offer. It's about showing them you understand their problems and can solve them

[Aleksi Haapajoki @alhaapa]

@YulianaNestor One different way to think about it is : If you had no skills, what impact would you like to make? Then you can start to think of how you can start using your skills towards that.

[Aleksi Haapajoki @alhaapa]

@YulianaNestor For me it is being able to help others be their best selves and to bring something ground breaking into the world. It does keep changing over time so next month it might be slightly different

[Aleksi Haapajoki @alhaapa]

Thanks @theshortcutorg for having me as a coach for the idea development week. I really enjoyed it!