Simons Marketing - Alison Simons

Hi, I'm Alison Simons, founder of Simons Marketing, LLC. We help B2B/services with ROI focused marketing strategy and hands-on execution to get it done!

[Simons Marketing - Alison Simons @alisonsimons]

The colony went into last winter with zero pounds of honey... well... they didn't make it. Once I had wallowed for a bit, it was time to start again. This colony comes from the same distributor as last year's colony that produced 90 lbs of honey. It's going to be a great season!

[Simons Marketing - Alison Simons @alisonsimons]

For CPA firms, adding wealth management to their suite of services comes with its own set of challenges. Fortunately, marketing can help!
https://t.co/eFekAwxwaI

[Simons Marketing - Alison Simons @alisonsimons]

The transition from CPA firm to advisory is about more than expanding services; it's about embracing a new identity that reflects the full breadth of your firm's capabilities and the depth of your commitment to clients' success.
https://t.co/mvr7arEhsw

[Simons Marketing - Alison Simons @alisonsimons]

We're starting a new series on the blog where we answer the most frequent and interesting questions we're asked. We're starting with one that most recently came up during a webinar: Why are people unsubscribing from our email list?
https://t.co/sOh4pT5O0h

[Simons Marketing - Alison Simons @alisonsimons]

CPA firms need to implement a strategy that starts with cross-selling in mind from the first conversation with the prospect. Here’s how to maximize cross-selling as part of your strategic growth. https://t.co/77BYBaoiH7

[Simons Marketing - Alison Simons @alisonsimons]

The bees seem to be doing well. It has been a fairly mild winter so far. This means that they’re able to drink the sugar water I’ve been feeding them. That’s what they’re doing in this photo here. https://t.co/hx6j5wS840

[Simons Marketing - Alison Simons @alisonsimons]

CPA firms that want to connect with their ideal client should base their marketing strategy on showing clients they understand their needs--Before creating any marketing materials. https://t.co/rtis42uugi

[Simons Marketing - Alison Simons @alisonsimons]

What does the future of SEO look like with all of the advances in AI and search? Spoiler alert- we don’t know. But here’s what we’re thinking about when it comes to CPA firm websites.

https://t.co/scWBcWukwz

[Simons Marketing - Alison Simons @alisonsimons]

Learning to craft prompts is one of the most important parts of anyone’s personal AI training. In this piece, we go right to the source for guidance, and add in a few of our own suggestions for using gen AI for marketing activities.
https://t.co/8bNOPTBp92

[Simons Marketing - Alison Simons @alisonsimons]

@bhallcpa Hi Brandon. I’m not trying to sell you anything. I have seen many firms hire their first marketing professionals and thought you might gain from a conversation.

Short of that, my recommendation would be to post your job with @AAMHQ’s job board.

[Simons Marketing - Alison Simons @alisonsimons]

@behaviorgap I enjoy your images for their simple explanation and impact. This one I think could be edited to show the wavy line trending down to the right. Otherwise, visually, it looks like things are turbulent but progressing positively over time.

[Accountancy Slice @AccountsSlice]

AI is rapidly shaping various aspects of our lives. @alisonsimons, founder of Simons Marketing, explores its impact on #CPAfirms in a piece for @AccountingToday . 🤖💼
https://t.co/zWp8r8Rgsp

#CPA #AccountingTechnology #AIAdvancements

[Simons Marketing - Alison Simons @alisonsimons]

@JohnSimpsonNews Perhaps Mo Willems knew this story before writing I am Invited to a Party. Piggie and Elephant dress fancifully - though in their case it works out in their favor.

[Simons Marketing - Alison Simons @alisonsimons]

@JenLeeWilson Yes - and also - what happens when AI reduces the time it takes to do some of the work. Do hourly firms charge less for the same deliverables/value? I’m hoping AI efficiency is the straw that breaks the hourly billing camel’s back!

[Simons Marketing - Alison Simons @alisonsimons]

"How much should we budget for a website?" Is one of the most commons questions I get asked, and the answer is…It depends! Here are seven questions to consider to help you determine your budget and choose the web developer who fits your needs. https://t.co/F2sSlxTraJ

[Simons Marketing - Alison Simons @alisonsimons]

@jdwcpa As AI increasingly creates content for brands, people will want in-person interactions to know what they’re hearing is human generated. However, as a parent, the virtual events sure are easier to fit into my schedule so… 6 of one, half a dozen of the other. We’ll see!

[Simons Marketing - Alison Simons @alisonsimons]

@dereklwalker That seems like a meeting that could have been an email.

[Simons Marketing - Alison Simons @alisonsimons]

Whether your firm wants to add your first advisory service, or you’re looking for a way to bridge the gap between a client’s current engagement and additional services, a paid assessment can be extremely beneficial.

https://t.co/f8MkqQQ9se

[Simons Marketing - Alison Simons @alisonsimons]

Phrases such as white label can come across as behind-the-times. Instead, you might use "private label." It's an offering designed for your clients to be executed by a 3rd party. So, however you feel about the black/white linguistic binary, it will likely serve you better.