Allison Fillmore

Wife & mother; social media & sports fan. Biz Dev @ Learfield. Proud OhioU alum. Tweets are my own.

[Allison Fillmore @allit23]

Let’s brag for a minute. @PGATOUR is up 24% in TV ratings, 15% in digital, 29% in social followers and 40% in social engagements. #PGATOURmeetings2018 @playofffinale

[LEARFIELD @Learfield]

Hoosier pride, stitched in. 🔴⚪

@IUHoosiers and @MerchantsBankIN expand their partnership with a five-year jersey patch agreement across all 24 varsity sports!

Debuting Oct. 17 vs. Ohio State.

Read more: https://t.co/lybf8Gb1wV

#GoIU #Learfield

[LEARFIELD @Learfield]

Congratulations to @KimDSports, Learfield President of Sports Properties, on being honored as a 2026 Nike Executive of the Year at the @_WomenLeaders Annual Convention! 👏

Proud to celebrate her leadership and impact across sports.

#WomenLeaders #Learfield

[LEARFIELD @Learfield]

Moving FORWARD together. 💪

The @_WomenLeaders Annual Convention connects great minds and expands opportunities for women in sports. Learfield EVP Deana Barnes @DBarnesTix moderated today’s Power Panel on driving revenue from any role.

#WomenLeaders #Learfield

[LEARFIELD @Learfield]

A first for @MKEPanthers! 🐾

Tabak Law becomes Milwaukee Athletics’ first jersey patch partner across men’s and women’s basketball and soccer.

Proud to connect hometown brands and college sports through Panthers Sports Properties.

Learn more: https://t.co/oSRnxiRFoA

#Learfield #ForTheMKE

[Allison Fillmore @allit23]

Way to go, Meghan! What a fun night celebrating you!

[LEARFIELD @Learfield]

Congratulations to @meghanheinchon on receiving her @SBJ Game Changers honor.

Proud to celebrate Meghan alongside past Learfield recipients who continue to make an impact across the sports industry.

#SBJGameChangers #TeamLearfield

[Allison Fillmore @allit23]

It’s a new era in college and athletics. Give it a read! #sportsbiz #sponsorships

[LEARFIELD @Learfield]

A jersey patch can anchor a partnership that reaches well beyond the uniform. Learfield’s Allison Fillmore @allit23 explores what’s driving the rise of jersey patches and other prominent branding assets in @NACDA’s digital magazine.

Read: https://t.co/zIhws7tb5l

#CollegeAthletics

[LEARFIELD @Learfield]

A new partnership is taking the court. 🏀

@GoCards and @Ripple have announced a multi-year partnership bringing XRP branding to Louisville Men’s and Women’s Basketball, including a permanent presence on Denny Crum Court.

Learn more: https://t.co/v2OjnADaIt

#GoCards #CollegeBasketball

[LEARFIELD @Learfield]

🏈🙌 We're excited to partner with @DoorDash for another college football season! As they team up with powerhouse programs across the country, fans can score Saturday deals, monthly prizes, and more all season long. 🍂🎉

Learn more: https://t.co/kwvCbRWKz1

#CollegeFootball #GameDay

@AlabamaFTBL, @GatorsFB, @GeorgiaFootball, @IndianaFootball, @UMichFootball, @MizzouFootball, @OhioStateFB, @OU_Football, @oregonfootball, @TexasFootball, @uscfb

[LEARFIELD @Learfield]

A landmark partnership is headed to Rocky Top. 🍊

@Vol_Sports has named Knoxville-based @AxleLogistics its first official jersey patch partner for men’s and women’s basketball through a five-year agreement created in collaboration with the Vol Network.

Learn more: https://t.co/ruYI45RWKT

#GBO #Vols #LadyVols

[LEARFIELD @Learfield]

Progressive is expanding its college football presence across 13 universities. 🏈

Through a new agreement facilitated by Learfield, @progressive will connect with fans through on-field branding and integrated gameday experiences.

Learn more: https://t.co/laNAhohlf7

#CollegeFootball #SportsMarketing

[LEARFIELD @Learfield]

Women’s sports are gaining momentum in NIL. 📈

Female student-athlete NIL activities grew 123% in 2025-26 vs. 2022-25.

Women’s basketball ranks No. 3 and softball No. 5 among the top sports represented in NIL activities.

Explore the data: https://t.co/ai8gCTsYyQ

#NIL #WomensSports #LearfieldImpact

[Allison Fillmore @allit23]

Our incredible leader! Congratulations, @KimDSports!!

[LEARFIELD @Learfield]

Congratulations to Learfield President of Sports Properties @KimDSports on being named a @_WomenLeaders in Sports Executive of the Year!

This well-deserved recognition celebrates leaders making a lasting impact across the sports industry, and we're proud to see Kim honored for her incredible leadership.

👏 Join us in congratulating Kim!

https://t.co/RCnGaTuht6

#WomenLeaders #SportsBusiness #CollegeSports

[LEARFIELD @Learfield]

A new chapter for @WVUSports. 👏

We're proud to help bring West Virginia Athletics' first-ever jersey patch partnership to life alongside @AnteroResources.

The five-year agreement spans all 18 varsity sports and creates new opportunities for student-athletes, fans and one of college sports' most iconic brands.

More: https://t.co/xNmsG5iclU

#HailWV #CollegeAthletics #SportsBiz

[LEARFIELD @Learfield]

A new patch across 36 varsity programs represents an even bigger commitment to Buckeye student-athletes by @@jpmorgan.

@Chase is now the official bank sponsor and jersey patch partner of @OhioStAthletics, expanding NIL, financial education and career resources.

Facilitated by Learfield.

Learn more: https://t.co/zfk5p3hV3M

#GoBucks #NIL #CollegeAthletics

[Ross Dellenger @RossDellenger]

Learfield, the multimedia rights partner and NIL roster facilitator of dozens for schools, released today its annual NIL report, which includes a jarring figure: It did $300 million in athlete sponsorship NIL this past year, more than doubling last year’s total.

[Allison Fillmore @allit23]

💥

[Ross Dellenger @RossDellenger]

The deal is valued at more than $15 million annually.

[LEARFIELD @Learfield]

Built together in Champaign. Leading together nationally.

@BuseyBank will become the Official Financial Services Partner and inaugural jersey patch partner of @IlliniAthletics beginning this fall.

The expanded partnership was developed with Learfield’s Fighting Illini Sports Properties @IlliniLearfield team.

Learn more: https://t.co/TuJVMZPBow

#FightingIllini #ILL #CollegeAthletics

[LEARFIELD @Learfield]

A first for the Green Wave. 🌊

American Safety will become the first jersey patch partner in @TulaneAthletics history, appearing on baseball and volleyball uniforms beginning in 2026-27.

The partnership was facilitated by Learfield through @TulaneSP.

Learn more: https://t.co/uptEPxANe5

#RollWave #CollegeAthletics

[Allison Fillmore @allit23]

This one deserves a share!!! Many more to come @ColeG13!

[Cole Gahagan @ColeG13]

Back in Dec, our team sold and announced the first jersey patch in college sports. In six months we’ve sold 20; 8 in the P4 alone.

What this @Learfield team is doing at scale is unlike anything in global sports marketing.

[LEARFIELD @Learfield]

A new partnership supporting Commodore student-athletes across all 17 varsity teams. ⚓

Beginning in 2026–27, @SRMConcrete will become @vucommodores first all-sports jersey patch partner.

The agreement was facilitated by Learfield through our Commercial Partnerships and @VandySportsProp teams.

Learn more: https://t.co/HBDJijPDzQ

#AnchorDown