alp

To doubt Self is to doubt God

[alp @alpcvr]

The idea of scaling without cost controls is absolute madness to me. Meta doesn't have the slightest clue what your unit economics are.

How would it know an account level 1.1 ROAS is bad unless you tell it? The only way to provide that input is through cost controls.

[alp @alpcvr]

I have done $6M in ecom sales on my own supplement brands alone in the past 18 months. For the next 24 hours, I'm picking 3 followers to teach everything to. DMs are open.

[alp @alpcvr]

@Nugennath you need to see first click and last click attribution or else you will
turn off ads you shouldnt turn off. if you have another way to see that then it’s useless.

[alp @alpcvr]

@bony_ghadiya_ first click or last click?

[alp @alpcvr]

Media Buying is JUST AS IMPORTANT as creative strategy.

Seeing this more and more: people coming into ecom over the past year and getting sold entirely on the creatives are everything wave.

It's true, they are so important, but it is also true that a bad media buying strategy can ruin good funnels.

100% a fact. Ive seen it too many times.

[alp @alpcvr]

The IRS stole $13k from me

[hunter @hxxntrr]

The IRS will literally give you $10,000+ for free if you fill out one form

Not a refund. Not a loan. Free money they've already allocated that nobody claims

There's $1.5 billion in unclaimed tax credits sitting at the IRS every year because the forms are designed to confuse you into leaving your money on the table

Every credit below. The exact forms. The exact dollar amounts. The exact eligibility requirements. Screenshot this and check every single one

EARNED INCOME TAX CREDIT (EITC) - up to $7,830 for 2026

The biggest one. If you earned under $63,398 (married filing jointly, 3+ kids) or under $18,591 (single, no kids) you may qualify. This credit is REFUNDABLE meaning the IRS writes you a check even if you owe $0 in taxes. It literally deposits money into your bank account

The IRS estimates 1 in 5 eligible workers don't claim the EITC. That's roughly $7 billion per year left uncollected. Form: Schedule EIC attached to your 1040. The IRS has a free tool at https://t.co/rt7ggw7I43 to check eligibility in 5 minutes

Why people miss it: they think "I don't make enough to file taxes" or "I'm not eligible because I'm single." Wrong on both counts. Single adults ages 25-64 qualify at lower income levels. Filing a return specifically to claim refundable credits is called a "refund return" and it's free through IRS Free File

CHILD TAX CREDIT - up to $2,000 per child ($1,700 refundable in 2026)

Every kid under 17. Phase-out starts at $200,000 AGI single, $400,000 married. Most families with kids under $200K income get the full $2,000 per child. Two kids: $4,000. Three kids: $6,000. Four kids: $8,000

Some of this is refundable through the Additional Child Tax Credit (Form 8812) meaning you get cash back even if your tax bill is $0

AMERICAN OPPORTUNITY CREDIT - up to $2,500 per student

Paid any college tuition, fees, or required course materials? You get up to $2,500 per eligible student for the first 4 years of post-secondary education. $1,000 of it is refundable (cash back even at $0 tax liability)

This covers community college, trade schools, online degree programs, and vocational training. Not just 4-year universities. Income phase-out: $80K-$90K single, $160K-$180K married

SAVER'S CREDIT - up to $1,000 ($2,000 married)

Put any money into a 401k, IRA, or Roth IRA? If your AGI is under $38,250 (single) or $76,500 (married filing jointly), you get a tax credit worth 10-50% of your contribution, up to $1,000/$2,000

This stacks ON TOP OF the tax deduction you already got for the contribution. You deducted the contribution AND get a credit. Double benefit

LIFETIME LEARNING CREDIT - up to $2,000 per return

For education beyond the first 4 years (graduate school, professional development, continuing education, any course at an eligible institution). No limit on years. $2,000 per return, not per student

This is the credit for anyone taking a single course to improve job skills. You took one online class at a community college for $800? That's an $800 tax credit. Phase-out: $80K-$90K single

CHILD AND DEPENDENT CARE CREDIT - up to $2,100

Paid for daycare, after-school care, summer camp, or eldercare for a dependent so you could work? Credit is 20-35% of expenses up to $3,000 per dependent (max $6,000 for 2+). Maximum credit: $2,100

This covers babysitters, nannies, daycare centers, before/after school programs, and day camps. Not overnight camps

PREMIUM TAX CREDIT (PTC) - up to $12,000+ for families

Bought health insurance through https://t.co/NrLzpbno7H? If your household income is under 400% FPL ($124,800 for a family of 4), you qualify for premium subsidies that reduce your monthly insurance cost. Many people claim the advance credit (lower premiums monthly) but miss the reconciliation on their tax return that could result in an additional refund

CLEAN VEHICLE CREDIT - up to $7,500

Bought or leased a new electric or plug-in hybrid vehicle? $7,500 credit. This now transfers at point of sale (dealers can apply it as a down payment). Used EVs: $4,000 credit if the vehicle costs under $25,000 and your income is under $75,000 single

RESIDENTIAL ENERGY CREDIT - up to $3,200 per year

Installed solar panels, heat pumps, insulation, energy-efficient windows, or a new HVAC system? 30% of the cost as a tax credit, up to $3,200/year. Solar panels have no annual limit. A $20,000 solar installation = $6,000 credit

THE 3-YEAR LOOKBACK EXPLOIT:

You can amend tax returns for the past 3 years. If you missed credits in 2023, 2024, or 2025, file Form 1040-X for each year. Each amended return costs $0 to file. Each one potentially unlocks thousands in credits you left behind

A woman came to us to fix her credit. While reviewing her financial situation we noticed she hadn't claimed the EITC or Child Tax Credit for 2023 or 2024. Two kids. Household income: $44,000. She was eligible for approximately $5,800 in EITC and $4,000 in CTC per year. Times 2 years of amendments: $19,600 in refunds she never claimed

She filed two 1040-X amendments through a free VITA tax clinic. Received $19,600 in combined refund checks 14 weeks later. Used $4,800 of it to settle her remaining collections. Used the rest as a down payment on a car she needed for work

the IRS has your money. they're not going to call you about it. they're not going to send you a text. they set up the forms, posted them on a website, and waited for you to figure it out. most people never do. that's $1.5 billion a year in free money that goes unclaimed because the IRS made the forms ugly on purpose lmfaooo

(i fix credit in 30-90 days. link in bio)

[alp @alpcvr]

@bony_ghadiya_ G Management Ghostwriting

[alp @alpcvr]

First, I wanna say I’m a fan of how you run Meta, with caps and CBOs.

I wanna say that the key difference between yours and his setup is that cost cap.

CBOs on LOWEST COST are AIDS now. Meta almost only pick based off engagement signals, not estimated action rate (I’ve noticed this specifically since start of 2026).

That cost cap is crucial to actually tell meta engagement is not the only thing to decide spend on.

I haven’t spent as much as you, but I’ve also spent multi 7 figs profitably on supp brands alone

[alp @alpcvr]

One of the most rtrded strategies ive ever seen

[Ben Radack 🏝️ @benradack]

Want to know which primary text actually works? Stop dumping them into one ad set.

When you load 3-4 copy variations into a single ad set, Meta picks one, floods it with spend, and the rest die in the dark. You never find out if any of them had legs.

Here's my setup instead.

→ One ABO campaign
→ One ad set per primary text variation
→ Identical creative in every ad set
→ The only moving part is the copy itself

Then I run the whole thing through Meta's A/B test tool.

That tool is the whole point. It carves the audience into separate buckets with no overlap, so every variation gets shown to its own fresh group of people.

→ Ad set 1: pain point angle
→ Ad set 2: social proof angle
→ Ad set 3: benefit driven angle
→ Ad set 4: curiosity hook

Same exact ad. Four different conversations. No overlap bleeding between them.

Because every variation gets real spend and a clean audience, the winner is the winner for one reason: the words. Not the creative. Not the headline. Not one ad set quietly stealing another's audience.

That's how you find copy you can actually trust.

[alp @alpcvr]

@FedotOff90 Fedotoff, your shark closers have closed the entirety of the get rich quick ecom sphere and were delivered a service of "just run more ads bro" and "this product isn't a winner, move onto the next one"

[alp @alpcvr]

@ZedNilm1 horrendous fking ad

[Collins @randomthatsgood]

I NEVER turn off a losing ad. I don't care if that ad has 0.8 roas.

If it gets a lot of spend + has >80% new visitor %, it's a winning ad.

These ads let me 2x, 3x the budget quickly and scale fast. Meanwhile MOF & BOF targeted creatives convert like crazy and balance the account's roas.

I will never stop preaching this until all of ecom twitter does this. Look at your account from a funnel's perspective.

[alp @alpcvr]

When are people going to understand the worst thing you can possibly do in ecom is launch a lot of ads.

[alp @alpcvr]

Certified winner

[alp @alpcvr]

Stop shipping USA customers supplements from China, you're ruining the market for the rest of us.

[alp @alpcvr]

None of this is in replacement of product improvement.

[alp @alpcvr]

How to instantly transition an okayyy supplement product into something that has decent retention?

Prioritize your support staff to encourage consistent use for a few weeks.

It will become a part of their routine at a higher rate.

[alp @alpcvr]

Hello