Deeply saddened by the tragic accident along the MAUTECH–Yola Highway that claimed six precious lives.
My heartfelt condolences go to the families and loved ones of the deceased. May Almighty Allah forgive their shortcomings, grant them Aljannatul Firdaus, and give their families the strength to bear this painful loss.
May Allah protect us all and keep our roads safe. 🤲🏽
Waziri ko ni banda tsoro balle Gwaska irinka.
Wallahi in this my chikini 40s, there’s no human being on planet Earth that I’m afraid of, sai dai kawai kunya, ragowa, kawaici da girmamawa.
BREAKING: Uber exits Nigeria after 12 years of operation
After 12 years of operation, Uber, a global ride-hailing company, has announced plans to exit Nigeria, effective September 2.
Uber announced the exit in a statement on Wednesday.
https://t.co/s7GtjY4THF
When Uber came to Nigeria in 2014, the outlook was still good.
Devaluation and inflation eventually thinned out the market space as new entrants started a race to the bottom.
Uber is leaving Nigeria today.
And I think there is a much bigger economic lesson here than simply “Uber is leaving.”
Uber launched in Lagos in 2014. At the time, it was entering one of the most exciting consumer markets in Africa. It helped create an entirely new category of mobility and eventually expanded beyond Lagos.
So why leave now?
Uber says the decision follows a review of its business priorities and investment focus across Africa. Importantly, the company says the decision is not related to the recent FAAN airport restrictions.
But the economics are worth examining.
1. A huge population does not automatically equal a huge addressable market.
Nigeria has more than 200 million people, but the relevant market for Uber isn’t 200M people.
It is people who:
- have smartphones and reliable connectivity
- can afford app based transportation regularly
- live in cities where Uber operates;
prefer Uber over alternatives
and can pay fares that make the platform economically viable.
That distinction matters enormously.
2. Purchasing power is probably the biggest structural challenge.
Nigeria can have enormous demand for mobility while simultaneously having relatively low purchasing power.
When household incomes are under pressure, transportation becomes highly price sensitive.
Consumers don’t necessarily ask:
“Which platform has the best experience?”
They ask:
“Who can get me there for the least money?”
And that creates a brutal environment for premium or differentiated platforms.
Nigeria’s recent economic reforms have improved some macroeconomic indicators, but inflation and cost-of-living pressures continue to squeeze household incomes.
3. Competition makes monetisation even harder.
Uber isn’t operating in a vacuum.
Bolt has become a formidable competitor, while inDrive and several local platforms compete aggressively on price, driver supply and geographic coverage.
Bolt was reported as Nigeria’s most downloaded mobility app in 2025, ahead of Uber and inDrive.
And this is important:
In a low-purchasing-power market, the cheapest acceptable product can beat the best product.
That is a very different competitive dynamic from markets where consumers have more disposable income.
4. The market itself isn’t necessarily small.
This is the fascinating part.
One 2026 market estimate puts Nigeria’s ride-hailing and mobility-platform market at about $450 million in 2025, with projected growth toward almost $1 billion by 2032.
So this isn’t necessarily a story about no demand.
It is potentially a story about the size of the opportunity relative to the capital, operational complexity and returns required by a global company.
That’s a very different question.
5. And Uber is making capital-allocation decisions globally.
Today, Uber is also cutting approximately 3,300 jobs, around 10% of its workforce, as it simplifies the organisation and redirects resources toward strategic priorities, including autonomous mobility.
That context matters.
A company doesn’t have to believe Nigeria is a bad market to decide that another market is a better use of the next $1 of capital.
And I think this is the most important lesson.
The lesson for African founders:
If the money is not big enough for Uber but it’s good enough for you, get in there.
Africa doesn’t just need bigger markets.
It needs business models designed around the economics of African consumers.
Uber’s exit is a useful reminder of that.
Ride-hailing giant @Uber exits Nigeria after 12 years
Uber, the US-based ride-hailing company that operates in eight African countries, is winding down its operations in Nigeria, marking its exit after twelve years.
“We are writing to share some difficult news,” Uber said in an email to customers on Wednesday. “After a thorough review of our business, we have made the tough decision to wind down our operations in Nigeria, effective 2 September 2026.”
Uber’s exit ends a 12-year run in Nigeria, one of its earliest markets, where it launched in 2014. The company helped build the country’s ride-hailing market, but is leaving as intensifying competition, rising operating costs, and growing regulatory pressure have made the market harder to navigate.
at 11pm to your being sent packing..Akuko Uwa..
When he was doing all the spend spend, Nigerians were left out like urchins and nobodies..
Dont fall for it.. APC promised and even did film trick with Air Nigeria..
They lack the basic love of the people...
"Atiku Abubakar has vowed to review the Nigerian Education Loan Fund NELFUND policy and provide debt forgiveness for qualifying Nigerian students, dismissing as “dishonest” President Bola Tinubu’s attempt to present the scheme as proof that education has become more affordable under his administration"
Phrank Shaibu
SSA Media
Waking up to fuel selling at ₦1,400 today is crazy. I honestly expected the government to reduce the price after Atiku Abubakar’s speech, but instead, they seem to be doubling down.
Whoever is advising the President is not doing him any favours. You can’t keep pushing the people and testing their patience, especially with the 2027 presidential election around the corner.