Amor Thige

Chief Trendsetter!

[Amor Thige @AmorThige]

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[Amor Thige @AmorThige]

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[Amor Thige @AmorThige]

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[Amor Thige @AmorThige]

@_DcpNation @AntwonMwai Good to see this Progress 👏🏾👏🏾👏🏾 Stay Encouraged Evolve, May God continue to Strengthen and completely Heal You 🙏🏾

[DICKSON MAGECHA @Dicksonmagecha]

What happened to the industry? It was the perfect storm: an unsustainable fiscal policy colliding with a collapsing business climate. Let me explain with one product as an example.
When we opened Tribeka in August 2011, we sourced beer from distributors at KES 82–89 per bottle. We retailed it at KES 200 Monday to Wednesday, then KES 250 from Reggae Thursday all the way through Sunday. That delivered a 200% gross margin. It was incredibly lucrative. We paid down debt fast, took on new debt for expansion, and opened Natives in November 2012.
Then everything started unravelling. The new administration chose to fuel growth with massive debt-financed infrastructure. They pointed to the low tax-to-GDP ratio (distorted by counting these non-cash-generating assets toward GDP) and declared taxation too low. The lowest-hanging fruit? Sin taxes on alcohol. Annual hikes followed, and by 2018 wholesale prices had climbed to KES 180. To protect our old margin we would have needed to sell at KES 540 — but the street price stayed stuck at KES 250. Our gross margin collapsed to just 38% before salaries, rent, taxes or anything else.
The tax burden had by then spread across the entire economy. Real incomes stagnated, so people cut household spending to the bone. The era of dropping KES 100k on a table was over.
By 2015 we had scaled to 8 venues, 380 permanent staff (550 on weekends counting temps), and $11 million in annual revenue. The cracks were already visible. I hoped the crazy 8%+ deficits were just a pre-election anomaly and that we’d see budget discipline after the vote. Instead, they doubled down. They even indexed alcohol tax hikes to CPI — which was madness, because the inflation was being caused by the very taxes and money printing they were doing.
By 2018 we were injecting fresh millions just to cover salaries and rent in some outlets. We were actually relieved when leases expired, even as some landlords tried to muscle us for “goodwill” payments. Minimum wage had jumped from KES 8k to 14k, Tribeka rent had soared from KES 500k to 1.2 million, and we faced an endless parade of extortionate “bureaucracy taxes” and compliance costs.
Today purchasing power hasn’t recovered much. The liquor business is nothing like it was. I walked away with heavy losses, but the lessons I learned are worth their weight in gold. No regrets.
If I were starting again today, I’d open a Michelin-starred restaurant serving a cozy 50 pax and cater strictly to the 1% — the ones who’ve used the Cantillon effect to suck the country dry through rent-seeking, plus the rich foreigners riding the same wave.

[Jason Ai. Williams @GoingParabolic]

I watched this live. When he went into that spin I was like man this is crazy. He is dead. They the. Cut the video. Wow. He made it.

[💥Texas Girl💥 @Ilegvm]

Over 40 years in comedy and @DaveChappelle is still unstoppable 🔥

Just raw, hilarious observations 🤣🤣🤣

[𝑲𝒖𝒅𝒛𝒂𝒊 𝑴𝒖𝒕𝒊𝒔𝒊 @KMutisi]

These are scenes only manufactured in Africa….

Lions chase a buffalo… buffalo runs into a river…. Lions camp on the banks waiting …. A crocodile in the river goes after the buffalo…. The drama unfolds ….

[Johnny B. Good @Cat5SMASHICANE]

Baseball is always been a bit of a boring sport to me. This would definitely add some excitement to the game. The good old days.

[eve @eveforamerica]

What was “Cash for Clunkers” really about?

I can’t verify all the claims in this clip….but I think most of us know it wasn’t a good thing.

[MY NAME IS MY NAME 🇺🇸🪮 @ctreid89]

Vietnam war traps 🪤

[Dr. Ekuru Aukot @EAukot]

Burkina Faso v. Kenya. Who is stealing from its people?

[Max Crypto @MaxCrypto]

Day 59 of 2026:

[Jean Claude NIYOMUGABO @jcniyomugabo]

Man, what a no brainer.

[Maddie Evans @EstieMaddie]

🤯HOLY MOLY!! I NEVER KNEW THIS ABOUT A STEEL DRUM!

👂🏻LISTEN TO THIS!!

[Mike Posner @MikePosner]

I went back to Ibiza

[Boring_Business @BoringBiz_]

This 50 minute lecture from Jeff Bezos in 2005 at Stanford GSB will teach you more about innovation and product growth than most 2 year MBA programs

[Amor Thige @AmorThige]

@TheMijii 🔥🔥🔥🔥🔥🔥🔥🔥

[SokoAnalyst @SokoAnalyst]

The story of Koko's collapse. Will the government of Kenya reconsider it's decision to issue the letter of authorization?

[Amor Thige @AmorThige]

Win Win Situation for all Stakeholders 🙌🏾
Liquor licensing in Nairobi: @NairobiCityGov automates liquor licensing process
Move is aimed at streamlining licensing process
Upon application a Provisional Liquor License is automatically issued!
Congratulations @mykerabar and Team!