Andrea Wasserman

Fortune 500 Exec | I build careers & companies | Mentor-for-Hire | Forbes/BI Contributor | Speaker | Career tips for rising leaders | Media inquiries ↓

[Andrea Wasserman @andreawass]

Yesterday, I was asked what I’ve learned as I’ve worked w/n large companies to build new businesses:
- division to acquire a different audience at Nordstrom
- store format with an innovative operating model at Verizon
- set of revenue streams to increase margins at Yahoo
🧵

[Andrea Wasserman @andreawass]

The shrinking workforce means more opportunity... IF you’re strategic.

The economy is shifting. If you want to grow, you can’t just work harder — you need to move smarter and more visibly.

[Andrea Wasserman @andreawass]

“Is the Internet Making Us Shopping Addicts?” https://t.co/9csnWxLsIV

[Andrea Wasserman @andreawass]

My Sunday routine always includes seeing what’s new from the @LEAVEYOURMARKxo pod. I forgot that today it was me! Thanks for the fun convo, @AlizaLicht. https://t.co/pUPtSy1PUe

[Andrea Wasserman @andreawass]

Can you imagine launching a women's suiting startup in February of 2020? This founder did, and @suitablynyc is now thriving. I learned a lot in this conversation with its Founder & CEO, Annabel Gatto. https://t.co/xC4plT80ru

[Andrea Wasserman @andreawass]

@EzraMoGee Completely sickening. I’m so sorry this happened to your family and wish you all a full recovery, physically and mentally.

[Andrea Wasserman @andreawass]

And now Part 2... https://t.co/S24XTKJj9l

[Andrea Wasserman @andreawass]

What’s Working - And Not - In Mobile Commerce (Part 1 Of 2) https://t.co/N2x3SbymXj

[Andrea Wasserman @andreawass]

This combo of multichannel & local is what ALL brands need. Glad to see it’s starting somewhere and not surprising it’s Sephora/beauty. 👏👏👏

[Chris Walton @OmniTalk]

Super cool sh*t -- I expect tech like this to be foundational in the evolution of commerce and it is only a matter of time before all brands and retailers take a similar approach to @Sephora #Retail

[Andrea Wasserman @andreawass]

Off to check out @zero10_app’s AR integration @Coach in Soho. Will I see anyone there?

Where else have you seen AR in retail lately?

[Andrea Wasserman @andreawass]

I wanted to be, but I just submitted my ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and there are now 101 in a similar vein!

[Laura Gassner Otting @heylgo]

Would you be my 100th Amazon review?

[Andrea Wasserman @andreawass]

Promising example of a RMN publisher populating ads on another RMN, and a natural synergy here for both hosts & advertising brands https://t.co/SrjAtjxjQp

[ALIZA LICHT @AlizaLicht]

Tonight at 8pm ET I’ll be doing a free personal branding talk on @TalkShopLive. Live Q&A in the chat and order a signed copy of ON BRAND. It launched April 18th and is still the #1 new release in job hunting & careers! Set your alarm and join here later: https://t.co/NMMv5gA2fh

[Andrea Wasserman @andreawass]

Always rooting for this company and leader 👏👏

[Amy Nelson @Amy_K_Nelson]

Today is @theriveterco's sixth birthday. We had three years of magical, explosive growth. And then we've had three years of a hard, painful pivot. But we're still here. And we're growing again. And it's really exciting.

Thank you to everyone who has been a part of it. Truly.

[Susan Spector McPherson @susanmcp1]

Shopping malls may be obsolete today, but for those of us who came of age in the 70s and 80s, this piece will strike a chord. https://t.co/p8TDMoBZo2

[Andrea Wasserman @andreawass]

“What does it mean to be creative in the midst of ubiquitous tech?” Such an important question posed by ⁦@natwnixon⁩. https://t.co/aJ22CS6wk4

[Andrea Wasserman @andreawass]

Today in the disintermediation of banking, now with a brand loyalty twist. https://t.co/OnPsuWh896

[Andrea Wasserman @andreawass]

Given the hyper-focus in the bankruptcy reporting about BBB’s coupons, this is a creative move by The Container Store. https://t.co/wxqeIEuRK7

[Andrea Wasserman @andreawass]

One of my favorite mindset shifts/hacks of all time.

[Caroline Webb @Caroline_Webb_]

Making a small tweak to our language - moving from "I've got to" to "I get to" - can unlock a feeling of ownership when we're feeling worn down by obligations. Learn more in this month's edition of my newsletter:

[Andrea Wasserman @andreawass]

@jurhyu @herocosmetics Yessss!!!

[Andrea Wasserman @andreawass]

I was mid-field/halfback in soccer & field hockey. Had to be able to run the whole field, spot gaps/opportunities, and be ready to help shore up defense, assist with a goal, or score.

Fascinating to reflect on how similar this is to how I work.

[Natalie Sportelli @N_Sportelli]

it's so interesting to look at the correlation between the sport you played and how you work

i was on track and did the pentathlon (5 events). at work, i've been an individual contributor who juggles a bunch while being part of a larger team 🤝

is this true for others? curious!