Andreea Rusu @andreearrusu - Twitter Profile

Why do companies waste so much money on weak ads? As an agency owner, I’ve seen how changing nothing but the headline can make a huge impact. Copy changes cost nothing and make such a big difference. It is a big opportunity, and I wanted to learn more. That’s why I’ve organised this session with @matthlerner, one of the early B2B growth leaders at PayPal, about Language/Market Fit, and his article in the First Round Review. The secret, Matt explains, is to write copy that makes prospects feel like you’ve read their minds. In our session on May 10th, we’ll talk through: • The psychology of high-converting headlines; • The fastest way to validate conversion copy (even with very little traffic); • How to speak (effectively) to multiple buyer personas with a single headline • Getting your team to think in terms of customer benefits (not features) • B2B vs. B2C and differences in the conversion copy process I’ve known Matt for years, and I’m jazzed to have him as a guest. He was on the early growth team at PayPal, and then became a VC with the Silicon Valley fund 500 Startups. Then he founded and runs Startup Core Strengths, where he and his team work with hundreds of startups to help them find their big growth levers.(spoiler alert: good copywriting is a very big lever) If you want to be the first to know when we go LIVE, just reply to this tweet with 'Notify' and we'll make sure to mention you when the action begins! #startups #messaging #copywriting #scaleups #growthmarketing

MagdaBaciu_'s tweet photo. Why do companies waste so much money on weak ads?

As an agency owner, I’ve seen how changing nothing but the headline can make a huge impact. Copy changes cost nothing and make such a big difference. It is a big opportunity, and I wanted to learn more.

That’s why I’ve organised this session with @matthlerner, one of the early B2B growth leaders at PayPal, about Language/Market Fit, and his article in the First Round Review.

The secret, Matt explains, is to write copy that makes prospects feel like you’ve read their minds. In our session on May 10th, we’ll talk through:

• The psychology of high-converting headlines;
• The fastest way to validate conversion copy (even with very little traffic);
• How to speak (effectively) to multiple buyer personas with a single headline
• Getting your team to think in terms of customer benefits (not features)
• B2B vs. B2C and differences in the conversion copy process

I’ve known Matt for years, and I’m jazzed to have him as a guest. He was on the early growth team at PayPal, and then became a VC with the Silicon Valley fund 500 Startups. Then he founded and runs Startup Core Strengths, where he and his team work with hundreds of startups to help them find their big growth levers.(spoiler alert: good copywriting is a very big lever)

If you want to be the first to know when we go LIVE, just reply to this tweet with 'Notify' and we'll make sure to mention you when the action begins!

#startups #messaging #copywriting #scaleups #growthmarketing

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Andreea Rusu @andreearrusu

almost 4 years ago

Fresh new Youtube video here: https://t.co/6NZd4QvgtL🥰 Get to discover more in this video about 1. @AnceuColiving 2. Swiss Escape 3. Cloud Citadel

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Who to follow

Masterful Founders

@masterfuladvice

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Chris Klein

@cwkdotone

Father, husband, 26. Building tomorrow in the 214. tx/acc

Taylor Gendron

@TaylorGendron

Solo GP // Building 🏗️

Andreea Rusu @andreearrusu

about 4 years ago

I just published Colivings are a way of living https://t.co/J5fsBHol2P

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andreearrusu retweeted

Selftalk @selftalkspace

over 4 years ago

Did you know that each emotion we feel has a direct impact on our organs? Read to a full explanation in the comments. #selftalk #beyourbestfriend #personaldevelopment #selftalkmatters #personalgrowth #selfdiscovery

selftalkspace's tweet photo. Did you know that each emotion we feel has a direct impact on our organs?

Read to a full explanation in the comments.

#selftalk #beyourbestfriend #personaldevelopment #selftalkmatters #personalgrowth #selfdiscovery https://t.co/narp2A4qZs

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andreearrusu retweeted

Selftalk @selftalkspace

over 4 years ago

Our thoughts can change the physical structure of our brain. 🧠 As we go through life learning and experiencing new things, our brain is constantly arranging and rearranging the neural pathways that control how we think and behave. See in the comments how this happens: