Andy Sharkey

VP, Product @optable_co | Past: @Permutive, @weareraptive, @PubMatic, @FreeWheel, @ComcastAd

[Andy Sharkey @AndySharkey]

They just said "header bidding" in the U.S. Senate 😂

[Andy Sharkey @AndySharkey]

@Adobe @nvidia Great partnership!! 🤝

[Andy Sharkey @AndySharkey]

As a perpetually online adtech guy (who was not in attendance at the event, though our company was repped), I haven't seen or heard about this. It was only your thread that caused me to try searching for it, and I couldn't find anything. Just sharing for some perspective 🙏 Best!

[Andy Sharkey @AndySharkey]

@humanpropensity I'd love ad category control!... Have you tried using the dedicated YouTube Kids app/site? There's also Ad-Free YouTube for $139.99 per year...

[Andy Sharkey @AndySharkey]

@nikitabier @DCinvestor @X @ehikian help, come back, our eyes hurt 😵‍💫

[Andy Sharkey @AndySharkey]

@adexchanger Watch full demo here: https://t.co/5rehqjZc6u

[Andy Sharkey @AndySharkey]

Today, we’re introducing Optable Planner Agent to ease the RFP response load for publishers.

[Andy Sharkey @AndySharkey]

More detail covered by @adexchanger here: https://t.co/fVsGtHWtSN

[Andy Sharkey @AndySharkey]

@EricTilbury_RTB @HatesAdtech @JohnathanBarnes Doesn't "ad network" imply an arbitrage business model? Seeing a lot of conflation of "direct to supply" and "ad network" these days... While not mutually exclusive, I don't see TTDs Open Path strategy as an ad network. I'm less familiar with the business mechanics of AppLovin...

[Andy Sharkey @AndySharkey]

@joe_zappa They're reacting to novelty, and novelty has an expiration date...

[Andy Sharkey @AndySharkey]

Tired: "Use AI to improve the workflow"

Wired: "Use AI to remove the workflow"

[Andy Sharkey @AndySharkey]

If you're building ad tech products in the AI era with an interface more complex than "an easy button", you're missing the mandate... flexibility and control are necessary, but are secondary to automation.

[Andy Sharkey @AndySharkey]

https://t.co/cRTCgd1nyv

[Andy Sharkey @AndySharkey]

@EricTilbury_RTB @adexchanger Follower 1300 🫡

[Andy Sharkey @AndySharkey]

While I'm genuinely sorry to see anyone experience a job loss, my brain cannot comprehend 250+ employees working on Privacy Sandbox.

[Catherine Perloff @catherineperlo1]

Google cut 10% of its privacy sandbox team, the first time the 250+ team that was supposed to usher the web into private advertising, had layoffs.

And Meta is working on facial recognition in its glasses, which previously the company had seen as too risky

[Andy Sharkey @AndySharkey]

@ehikian same, the nature of a good UX is that it does what I think it will do - auto applied text effects *always* surprise me

[Andy Sharkey @AndySharkey]

@sweetgreen Great ad!

[Andy Sharkey @AndySharkey]

@mikeosullivan @aripap When did IX bring a single SSP CPM bidder into the header? PubMatic was in-market with that product when I joined in June 2014 (was released even earlier). At the time, we viewed Criteo and Amazon A9 as the front-runners with that tech.

[Andy Sharkey @AndySharkey]

@sawickipedia @AdTechExplained ^True, still I’d be curious of the history here, wouldn’t say they’ve been the loudest vendor, and yet…

[Andy Sharkey @AndySharkey]

@pbannist @airgups23 No gift card? C'mon...

[Andy Sharkey @AndySharkey]

@cvanderhook The self-serve UI/UX (arguably the only decent one in mid-2010s) drove the agencies to select TTD as that alternative. And margins are only scrutinized when performance/ROAS is flat. UI/UX + Performance = Product.