Seven years, four failed products, and one co-founder who never quit on me
Hi, I am Andy, I have built all kinds of products
- Launchpads
- Social media platforms
- Web3 academy for easy hiring
And this is the first time I'm telling the full story
I am a dropout. I didn't have a degree or a network. I just knew I wanted to build things and figured the only way to start was to learn how they worked
So I got a night job stocking shelves at a grocery store and spent every break learning frontend development from free tutorials
Within a few months, I co-founded my first crypto product
It lasted about a year before I got burned on an equity deal. I walked away with no money and a mass of skills I didn't know what to do with yet
I joined a legal tech startup in Australia. That company has since completed a Series A. I was there for about two years, and it not only changed how I approach building products, but also what kind of products I actually want to build
Then in 2021, I saw what was happening in decentralized finance and knew I wanted back in. But I wanted to earn it, not just apply and hope for the best.
That’s when I found Synthetix’s public GitHub, noticed real problems they needed fixed but didn’t have time for. So, I wrote the solutions and submitted a cold pull request with just the code and a message explaining what I'd done
They liked it and brought me on
What followed were the best two years of my career. I worked alongside world-class engineers during what many consider the golden era of crypto. For the first time, I was getting to know why certain products win, and others don't. That team made me a better builder
After 2 years at Synthetix, Kevin and I decided to go build our own thing. We'd been friends for over 14 years at that point, and we felt ready. We thought we knew how to win
We were wrong, wrong about a lot of things
We self-funded everything. Every time we tried to raise, the market made it feel impossible. We kept telling ourselves it was a bad time to launch, a bad time to make the big call
We were focused on building n+1 instead of 0-to-1. Adding feature after feature, convinced that 0if we just built enough, we'd eventually hit product-market fit, and the market kept shifting while we kept trying to catch up
After a long stretch of that, and a lot of money burned, we wrapped it all up in mid-2025. Shutting it down hit harder than I expected
But once we were honest with ourselves, the answer was obvious. We still loved building. That part never went away. So we went back to our roots
Kevin and I started Liquid Ledger. It's a global venture studio where we help people build their dream projects. We design and develop apps and products for clients worldwide while continuing to experiment on our own
It's the model that finally makes sense for who we are
This account is my reset. I'll be sharing everything going forward. The products we're building, the AI tools and workflows, real opinions on what's working versus what's just hype, and the lessons from seven years of building
If you're in the middle of building something, follow along
Last week running AI on my Shopify store meant Claude Code wired to the CLI.
This morning it's one message. The technical/non-technical gap closed in a single shipping cycle - wild to watch from the merchant side.
Huge props to you guys at shopify 👏🏻 - what a time to be running a Shopify store.
Until today, AI-running a Shopify store meant a developer. Either Claude Code wired to the Shopify CLI, or Cowork driving Claude in Chrome.
Now: "@shopify draft emails to every order at 9am daily" — typed into a chat, scheduled, done.
Non-technical merchants just lapped the technical ones.
We surveyed our merchants. 83% already use ChatGPT.
Now they can manage their entire store without leaving the chat.
ChatGPT and Claude connector apps. Live today.
@maxwobst Depends on which integration you are using but Claude code can definitely create/edit into themes as well as admin management with their CLI found at dev shopify
Introducing Link agent wallet. Let your agents spend on your behalf. Your payment credentials are never exposed. You approve every purchase.
https://t.co/ihEfBVu8v8
This is big news. Previously, my agentic workflow for building and maintaining ads via API calls using a Meta dev token couldn’t keep up with the complexity of the Meta Ads Manager. It always required me to do click-ops and double-check the work on the UI.
I’m excited to see if this new system is more accurate. It teaches the AI exactly what’s available, especially since Meta Ads Manager changes almost every week.
🚨 Meta released their Ads MCP and CLI today – if you use Claude or ChatGPT you should install this asap (resources in comments).
What makes this announcement so interesting is that it gives AI tools direct, authorized access to help manage your Meta Ads account through natural language.
1. Comprehensive reporting
Pull detailed reports, surface performance trends, and quickly understand what is happening across campaigns.
2. Campaign management
Create and edit campaigns, ad sets, and ads without manually clicking through Ads Manager.
3. Catalog management
Create product catalogs, add product data, and troubleshoot feed issues faster.
4. Signal diagnostics
Access signal health and quality insights so you can prioritize the parts of your setup that need attention.
This is a huge step forward in agentic media buying. Will be testing this rest of the week!
I’ve noticed heaps of people sharing bits from the in person Claude with Code sessions and trying to sell a course in return for likes and comments.
So, I decided to track down the whole playlist myself because I learned a lot from those short clips and people kept gate keeping the sauce.
Here it is: https://t.co/JpkFTemdDB
Great timing… but also don’t forget to update your versions of this + agent teams .
Investigating further the setup of agent teams require you to explicitly state use “AgentTeams” tool, and look for a teams directory in .claude
Over the past month, some of you reported Claude Code's quality had slipped. We investigated, and published a post-mortem on the three issues we found.
All are fixed in v2.1.116+ and we’ve reset usage limits for all subscribers.
When we launched Mekora, the scope was intentionally small
Australia only, one market, get it right before thinking about anything else
I've made the mistake before of trying to be everywhere before you've proven you work anywhere. So we kept the focus tight and didn't think too far ahead
A few weeks in, the messages started coming. People from the US and Asia, asking when we're expanding there. We haven’t even run ads there yet. They just found the product and wanted access to it
I spent years in spaces where you had to fight for every signal of genuine demand. Where you were always pushing to create interest that wasn't naturally there
Watching demand arrive on its own from markets you haven't touched yet is a different feeling
This time we're not waiting. Mekora is going global soon