Anthony Lamy

EMEA VP @Vidmob

[Alex Collmer @collmerica]

I’ve long felt that anyone curious about how ads work on Meta, Google and other modem platforms could learn from @eric_seufert. So it was fun to chat with him about the new paradigm that’s emerging where creative really matters, GenAI is ascendant, and inputs drive performance.

[Mainardo de Nardis @mdenardis]

Creative Performance is the largest unexplored opportunity for Brands. ⁦@VidMob⁩ https://t.co/7BevkubhNM

[LVMH @LVMH]

LVMH Open Innovation launched its ninth season of ventures at La Maison des Startups LVMH at an event welcoming the 29 latest international startups joining LVMH’ business acceleration Program in the heart of Paris’ @joinstationF.

Learn More: https://t.co/VN8TXd8Ruo

#LVMH #TechPartInOurFuture

[Vidmob @VidMob]

🌟 Creative innovation at its finest! Toyota Indonesia's ads transformation on YouTube brought a 57% view-through rate boost and a remarkable 58% reduction in cost per click. Now that's a success story worth celebrating! https://t.co/PEDHTRZMcd #MarketingMagic #ROI

[Alex Collmer @collmerica]

The shift from a world of content scarcity to a world of content abundance is accelerating. How can you ensure that you are noticed? If 100m songs didn't do it, the answer sure as hell isn't 200m songs. Creativity and creative effectiveness tools are about to become critical.

[Anthony Lamy @anthony_lamy]

@VidMob just won the @LVMH Innovation Award among 1300 start-ups. What a fantastic recognition for our vision about creative intelligence being the new marketing superpower for the best marketers in the world.

[Vidmob @VidMob]

🌟 Don't miss our upcoming webinar featuring Andrew Jude Rajanathan and our panel of experts! Join us as we explore the power of #AI in navigating today's fragmented media landscape. Register: https://t.co/wknte3y2ny

[Silvia @goorzata]

I cannot wait to be in Paris next week to attend Viva Technology. With LVMH. And with a chance to win the very prestigious #LVMHInnovationAward! https://t.co/OxBOIwc1uU

[Silvia @goorzata]

Very proud that VidMob got selected as a finalist for this year's #LVMHInnovationAward. Can't wait to be in Paris for my first #vivatech2023 with @prunenouvion, @anthony_lamy, Jennifer Haie and @collmerica! https://t.co/PMaJ2zoDK8

[Silvia @goorzata]

Thank you Raconteur for covering the hot topic of #artificialintelligence so well in your AI feature and including @anthony_lamy's perspective. https://t.co/uqYY6nKgUC

[Alex Collmer @collmerica]

I've been thinking about @tkawaja's keynote at the 4A's a few weeks ago. His point about AI allowing Creative Effectiveness to be the next big thing was spot on. But here's why I think we'll have to realize that creative $$ are working $$ first. @vidmob https://t.co/UezXT4lvWE

[Alex Collmer @collmerica]

This is spot on. 💯 x 💯. Many companies are actually marketing companies, first & foremost. If they cede that responsibility to a largely black-box, automated solution....they may find that sooner or later, there's not much value left in the actual company.

[Alex Collmer @collmerica]

Important point by @rishad⁩ - “Marketing people need to have a greater voice & to have a greater voice marketing people need to upgrade our skills & capabilities…”

@vidmob aims to help w/ tools to measure creative effectiveness. Impact/Value —> Voice https://t.co/31jIp1lsVl

[Alex Collmer @collmerica]

This is the problem with traditional DCO solutions, and will be the same with commodity generative art tools. If you have bad creative, the last thing you want to do is scale it. https://t.co/2DHQzRkpoR

[Alex Collmer @collmerica]

We've long felt that @vidmob's platform for Intelligent Creative would be like a superpower when put in the right hands. Well, @ChrisMarino03 and his team are exactly that, and it's been amazing to watch them show the world what's possible.

[Andrea Ward @awatpa]

People think that AI is going to steal their creative job, it won't. But someone who embraces AI to be more creative, more effective and put forward stories that resonate will. WatchWeb Summit 2022: the Fight Between AI and Human Creativity https://t.co/46DguJxozP via @YouTube

[Econsultancy @Econsultancy]

Featuring wise words from Nest Commerce's Will Ashton, @emmajwelland, @anthony_lamy, @Yieldmo's Stephen Cutbill,
@tlittleton, @csabaszabo, @AlkimiExchange's Benjamin Dunkel, @SpaceTimeMedia's Helena Taylor and @AppsFlyer's Sue Azari!

[Tamara Littleton @tlittleton]

Some of my thoughts around social advertising in 2023 along with Will Ashton, Emma Welland, @anthony_lamy, Stephen Cutbill, @csabaszabo, @DunkelBen, Helena Taylor and Sue Azari.

And a hat tip to Conscious Advertising Network https://t.co/EAUor8Bms5

[Silvia @goorzata]

Interesting piece from @anthony_lamy on AdWeek this week (no pun intended!) on how marketers can do more with less. https://t.co/CBtPtKUmOS

[Terence Kawaja @tkawaja]

Adobe buying Figma for $20 billion (and 50x revenue) to augment their creativity and productivity suite is a strong positive signal for creative tech companies like @VidMob.