Appsumer

Your mobile user acquisition dashboards, reports and insights automated 🤖

[Appsumer @appsumer]

Do you ever miss key performance movements at a granular-level?

That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 https://t.co/LVQrfU6Qcb

[Simon Whittick @Whitestick]

A bit of a SKAdNetwork (SKAN) data drop from @inmobi and @appsumer today.

📈 SKAN enabled iOS spend share on the DSP broke 75% for the first time in Feb.
📊 Full market iOS spend share on Appsumer returned to 50% in the last 4 months after a 35% low soon after ATT launched.

[Appsumer @appsumer]

Thinking through SKAN 4.0 setup? 👩‍💻

We've got updated thoughts on Conversion Value and Window setup:

📊 Measurement framework foundations
🔤 Choosing coarse-grain buckets
📲 Normalizing different datasets
🔐 Locking Conversion Windows

https://t.co/iPsxykcw44

cc @InMobi

[Appsumer @appsumer]

In the era of increasing competition and user privacy on mobile, it's hard for scaling apps to reach a significant user base from 1-2 ad channels 📊

It's more important than ever to have a well diversified channel mix. But how? 🤔

Get some answers 👇

https://t.co/VprpMLEZZR

[Appsumer @appsumer]

How can independent mobile apps keep growing in the wake of ATT? 🤔

@shumellais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for @advertisingweek

https://t.co/mRLKgkhV0S

[InMobi @InMobi]

@appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: https://t.co/vq9k20ZRb9

[Appsumer @appsumer]

Scaling iOS spend across channels shouldn't be a privilege of the largest apps with the most resources 💰

That’s why we’re pleased to release Appsumer Starter today. A new free and self-service solution for scaling app advertisers 👇https://t.co/3KEiZklHmE

[Appsumer @appsumer]

Scaling app advertisers have been hit hardest by ATT 😔 … 1/3

[Appsumer @appsumer]

Struggling to scale across channels as performance dropped on core channels, with the complexities of cross-channel measurement on iOS 📲 … 2/3

[InMobi @InMobi]

A study released by @Appsumer on Tuesday showed how far @Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: https://t.co/ohBiHNMpUD

[Appsumer @appsumer]

🚨New Benchmark Report 🚨

We've been analyzing the period following mass ATT adoption, finding:

- Divergence of Meta and Apple Search Ads (ASA).
- TikTok jumps Snap.
- Smaller advertisers struggle to diversify.

Get all the insights here ... https://t.co/I17SRPV1xX

[Appsumer @appsumer]

How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it's done.
https://t.co/4sCL1SVoG2

[Appsumer @appsumer]

Our growing Prod & Eng teams have released new features to make your dashboards more glanceable, including:

🥅 Goal monitoring for dashboard tiles
🏷 Metric context labels for greater clarity
🤝 Integration enhancements for 11 partners

Get the details 👇
https://t.co/2sozsZbQjU

[Appsumer @appsumer]

How do you generate insights to make better mobile user acquisition decisions?

We've been exploring the important connection between MMPs & BI tools and how the BI layer is driving unique insights in a modern mobile app advertisers technology stack 👇
https://t.co/g9wwhfUWsc

[Appsumer @appsumer]

Looking forward to this @Adweek webinar in partnership with @InMobi on 24th May (1PM EDT, 6PM BST).

@JenniferCrook1 will be joined by @Moshiblum and Adrienne from @MCSaatchiPerf to break down advertiser challenges and solutions a year after ATT's rollout: https://t.co/2o721o32Ep

[Navin Madhavan @madnavin]

It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We @appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers.
https://t.co/NoKQBFV9MR

Don't take our word, take @alexdbauer's word for it.

[Appsumer @appsumer]

Still struggling with mobile performance advertising in a post-ATT world? Get the report outlining many of the solutions here: https://t.co/IWFBakEvzc

[Laurie Sullivan @LaurieSullivan]

.@InMobi company @appsumer details challenges publishers, advertisers have with Apple ATT https://t.co/4EqOM5G0zC

[Appsumer @appsumer]

Have you been struggling with your SKAN setup?

From what we've seen when setting up iOS measurement post-ATT a big challenge is the Conversion Value.

We put together some of the best practices we've identified (including a decision tree) here: https://t.co/q6hfQTAfXP

[Appsumer @appsumer]

@peggyanne @InMobi @shumellais Thanks for all your support form an early stage Peggy 🙌

[Navin Madhavan @madnavin]

Excited to share that @InMobi will be acquiring @Appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵